Key Channels for Finding New Clients:
Google Search
Word of Mouth/Referrals
Google Reviews
Social Media (Instagram, Facebook, TikTok)
Facebook Ads/Groups
Local Facebook Pages
Yelp
Voice Search
Business Networking Events
Leaving Business Cards Everywhere
Authentic Branding and Personal Energy
Introductory Video and Professional Branding Shoot (for website)
Following Up with Clients for Reviews
Word of Mouth/Referrals
Word of Mouth/Referrals
Encourage client referrals: Offer incentives like discounts or free services to clients who refer new customers.
Request testimonials: After a positive experience, ask clients if they'd be willing to share their experience with others.
Client referral cards: Create physical referral cards clients can give to their friends or family.
Referral program launch: Announce a formal referral program via email, social media, and in-person interactions.
Engage with clients regularly: Build deeper relationships with clients to organically drive more referrals.
Google Reviews
Request reviews: After each appointment, send an automated or personal message thanking clients and requesting a Google review, including a direct link.
Incentivize reviews: Offer a small discount or a chance to win a product for clients who leave a review.
Respond to reviews: Show appreciation by responding to every review (positive and negative) with gratitude or constructive solutions.
Share reviews: Highlight glowing reviews on your website and social media to encourage others to leave theirs.
Create QR codes: Place a QR code in your business space directing clients to your Google Review page for convenience.
Social Media (Instagram, Facebook, TikTok)
Content calendar: Plan a monthly content schedule that includes before-and-after photos, educational posts, client testimonials, and promotions.
Post consistently: Post daily or weekly, focusing on engaging content that resonates with your audience.
Hashtag research: Use relevant and trending hashtags to increase visibility and engagement.
Instagram Stories/Reels: Show behind-the-scenes clips of your business, skincare tips, or quick tutorials to keep followers engaged.
Collaborate: Partner with influencers or other estheticians to expand your reach.
Engage with comments and DMs: Be responsive and interactive with followers to foster relationships.
Facebook Ads/Groups
Targeted ads: Create Facebook Ads targeting specific demographics based on location, interests, and behaviors.
Boost posts: Invest in boosting your most popular posts to reach a wider audience.
Join groups: Actively participate in relevant Facebook groups (e.g., beauty, skincare, self-care) and engage in discussions.
Share valuable content: Post tips, advice, or educational content in Facebook groups without being overly promotional to build credibility.
Track ad performance: Monitor your ads using Facebook Insights to optimize campaigns and reduce costs.
Local Facebook Pages
Join local groups: Find and join neighborhood and community groups that allow businesses to promote their services.
Offer special promotions: Post exclusive deals for local residents on these pages, like a first-time client discount.
Post regularly: Share updates about your business, upcoming events, or educational content tailored to the local community.
Engage with the community: Comment on posts within the group to establish a presence and become a trusted local resource.
Network with admins: Reach out to group admins for permission to do special promotions or giveaways within the group.
Yelp
Claim and optimize your Yelp page: Ensure all business details are accurate, and upload professional photos.
Request Yelp reviews: Ask satisfied clients to leave feedback on Yelp, especially highlighting their experience.
Incentivize reviews: Offer clients small incentives (free samples, discounts) for leaving a Yelp review.
Respond to Yelp reviews: Thank positive reviewers and professionally address any negative feedback.
Advertise on Yelp: Consider Yelp Ads to improve visibility and bring in more traffic from local searches.
Voice Search
Optimize Google My Business: Make sure your business is optimized for local SEO, so it’s easily found via voice search.
Long-tail keywords: Include conversational, long-tail keywords in your website copy and blog posts that align with natural voice search queries.
Mobile-friendly website: Ensure your website is mobile-optimized, as voice searches are often done on mobile devices.
Local keywords: Integrate local phrases (e.g., "best facial in Valley Village") to increase the chances of being found via voice search.
Add FAQ sections: Include a detailed FAQ page with voice-friendly answers to common questions.
Business Networking Events
Attend local events: Find and register for local networking events, chambers of commerce meetings, or beauty industry expos.
Bring marketing materials: Prepare business cards, brochures, and branded merchandise to hand out at these events.
Prepare an elevator pitch: Develop a brief, engaging introduction that explains what makes your business unique.
Network effectively: Collect contact information and follow up with people after events, staying connected on LinkedIn or via email.
Volunteer or speak: Offer to speak at local networking events or host workshops to position yourself as a leader in your field.
Leaving Business Cards Everywhere
Design eye-catching cards: Create attractive business cards with your branding, a QR code, and contact info.
Distribute in local businesses: Ask to leave cards in complementary businesses (e.g., hair salons, cafes, yoga studios).
Drop at events: Leave your business cards at local events, fairs, or markets.
Hand them out personally: Carry cards with you at all times and hand them out during casual conversations or when networking.
Follow up: If someone expresses interest, follow up with them after giving them your card.
Authentic Branding and Personal Energy
Define your brand identity: Ensure your brand’s voice, colors, and mission align with your personal values and what you want clients to experience.
Be consistent: Showcase your authenticity through regular updates, personalized messages, and behind-the-scenes posts.
Client interaction: Be personable and energetic during client interactions, creating a memorable, positive experience that reflects your brand.
Show your journey: Share your personal story and the passion behind your business on social media, blogs, or your website.
Be genuine: Avoid being overly promotional; focus on building trust and connections with your audience.
Introductory Video and Professional Branding Shoot (for website)
Hire a professional: Schedule a professional photographer and videographer for high-quality branding visuals.
Plan the shoot: Prepare a script or storyboard for the introductory video, focusing on your story, services, and client experience.
Choose outfits/locations: Select outfits that align with your brand and choose clean, aesthetically pleasing settings.
Update website: Once your video and photos are ready, add them to your website to enhance professionalism and storytelling.
Share the video: Post the intro video across all social media platforms and on YouTube to increase your online presence.
Following Up with Clients for Reviews
Automated review requests: Use email marketing tools to automate review requests a few days after a client's visit.
Personalized messages: Send personalized thank-you emails or texts requesting feedback after each appointment.
Incentivize reviews: Offer incentives like discounts or free samples to clients who leave a review.
Follow up with unresponsive clients: Send a gentle follow-up reminder if clients don’t respond to your initial review request.
Engage post-review: Thank clients for their reviews and keep them updated on future promotions or offers.
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