Most estheticians don’t lose clients because of their skills — they lose them because they’re not prepared  to present their offer with clarity and confidence. Having your offer ready means knowing exactly what you’re selling, at what price, and how it fits into your long-term business goals — before  the client even walks through the door. It’s the difference between reacting and leading . 💡 Why “Having Your Offer Ready” Matters When you hesitate or make up prices on the sp

This one was inspired by Allyson Steinberg  — and wow, it hits home. follow her IG here  https://www.instagram.com/estheticiansinbusiness/Everyone’s out here talking about five-year plans, long-term strategies, and scaling to the moon… meanwhile, you’re just trying to make it through the week. I get it. I’ve been there. So here’s what actually gets you through the next week — not five years from now. 1. Check Your Pricing Let’s start here.How much is your time worth? How mu

Building a successful career as an esthetician involves more than just mastering skincare techniques. To truly thrive and increase your income, you need to adopt smart strategies that maximize your skills, client base, and business opportunities. This guide will walk you through practical and actionable ways to boost your esthetician income, helping you create a sustainable and rewarding career. How to Boost Esthetician Income with Smart Business Practices Increasing your inc

Entering the esthetics field offers a rewarding career helping clients look and feel their best. However, maximizing your income as an esthetician requires more than just technical skills. It involves smart business strategies, continuous learning, and effective client management. This guide will walk you through practical and actionable esthetician income tips to boost your earnings and build a thriving practice. Understanding Esthetician Income Tips for Growth To increase y

Are you in beauty school? 💅If your dream is to go solo one day, now  is the perfect time to start building your email list and your...

Most beauty professionals confuse marketing with brand awareness — but they’re not the same. Marketing drives immediate bookings, while brand awareness makes sure clients remember and trust you long-term. When you know how to balance both, you won’t just fill your schedule — you’ll build an unforgettable beauty business that clients return to again and again.

The beauty industry thrives on transformation. But there’s another transformation happening outside your treatment room: the rise of the...

Every aesthetic practice has a goldmine sitting right under its nose: patient before-and-after photos. You take them every day. You rely on them to showcase results, build trust, and close consults. But here’s the problem: They get scattered across phones, drives, and systems. Finding the right set takes forever. Opportunities to upsell, remarket, or attract new patients slip away. The truth is, those photos aren’t just files. They’re revenue.  The Hidden Cost of Chaos When y

When Maxine Drake and her team member, SEO strategist Rita Ester, hosted a live training for spa owners inside The Money-Making Esthetician Facebook group, the response was overwhelming. Over 200 beauty professionals signed up, and the live chat was buzzing with energy and questions. The reason? Spa owners everywhere are beginning to realize that the way clients find them has undergone a significant shift. Potential clients aren’t just scrolling through Instagram or relying o

In the world of professional skincare, few innovations make as much impact as the Double Peel. This transformative treatment has quickly become a go-to for estheticians seeking advanced results with a natural, barrier-friendly approach. If you’ve been curious about what makes it so different, this guide will walk you through everything you need to know. What’s Inside the Double Peel Kit? The Double Peel kit is designed to set professionals up for success with everything neede

Do you ever feel like you’re doing all the things —marketing, pricing, posting—yet still struggling to fill your books consistently? You’re not alone. That’s exactly where Allyson Steinberg was—not long ago. The Journey: Esthetician → Fully Booked → Business Coach Allyson started exactly  where you are: a solo esthetician building a business one trial-and-error step at a time. She grappled with learning how to market herself, set prices, and attract the "right" clients. Throu

Hi everyone I’m John, co-owner of Universal Companies alongside my mom (and hero) Marti, who founded the business 40+ years ago. I wanted to take a moment to say how grateful we are to be part of this group. Universal actually started as an esthetics-focused day spa before we ever became a spa supplier. Mom built it as a single mother, so the business was basically my second home as a kid. Universal has grown a lot since then: we now support over 80,000 spa professionals an

WOW!!! After just 5 sessions of Procell, this client saw extreme lightening of stubborn melasma patches and acne scarring! It's givingggg...

Clients aren’t just Googling anymore. They’re asking Siri, Alexa, ChatGPT, and Google Gemini where to get facials, brows, and waxing. ...

If you’re using CELLSTORY (or thinking about it), you need to book a free 1:1 with Allison. She’s been in the treatment room, knows the...

Get Your Spa Fall-Ready!   If you’re ready to give your menu a seasonal glow-up, you have to check out this FREE Fall Menu Refresh...

Hey, Get ready for a training session you won’t want to miss! On Monday, September 15th at 11 AM PST , join Kara King , Educator for Mr....

Mark your calendars! Monday, September 22 12:15 – 1:15 PM (PDT) I’m teaming up with DERMASTART for an exclusive Intimate Brightening...

I am sharing this because I do not want you to make the same mistake I did. Recently, I completely messed up my email schedule. Somehow,...

Year 1: Survival Mode – Building the Foundation of Your Esthetics Business Your first year in business isn’t about perfection — it’s...