Everyone’s Talking About a 2026 Game Plan… But You’re Just Trying to Make It to Friday.

This one was inspired by Allyson Steinberg  — and wow, it hits home. follow her IG here https://www.instagram.com/estheticiansinbusiness/Everyone’s out here talking about five-year plans, long-term strategies, and scaling to the moon… meanwhile, you’re just trying to make it through the week.

I get it. I’ve been there. So here’s what actually gets you through the next week — not five years from now.

1. Check Your Pricing

Let’s start here.How much is your time worth? How much are your products worth?

A great baseline is $1 per minute — minimum. When I first brought on my spicule treatment, I was charging $200.But when I sat down and did the math, to actually profit, I needed to be charging no less than $300.

Yes, it felt like a jump — but this is a licensed service with incredible results. We deserve to be paid for our skill.

And here’s a little tip: when you discount, show the real value.If your facial is normally $150, say:

“My facials are normally $150, but I’d love to offer you 15% off your first visit — that’s $127.50.”That way clients know they’re getting a deal — and they also learn your real price.

2. The Fortune Is in the Follow-Up

When I started, I worked with micro-influencers. But I treated it like a strategy.Every like, every comment, every DM was a chance to build a connection.

Sales is a contact sport.It’s a numbers game.Reach out. Follow up. Nurture relationships.

If it feels “too salesy,” remember: someone else is already doing it. You can still sell with kindness and intention.

3. Remove Friction from Booking

Make it easy to book you. Friction is anything that makes booking harder — broken links, missing availability, outdated menus.

Your client experience should feel seamless:

• Booking link works perfectly

• Confirmation + consultation form sent instantly

• Parking info included

• Warm welcome message ready

And after the service? Follow up with care instructions and gratitude. Clients remember that.

4. Master Your Verbiage + Offers

Confidence sells. Know your back bar, your retail, and your offers.

When a bride came in recently for her first facial, I had my packages ready — and because of that, I made $450 and secured her next two appointments on the spot.

You can’t sell what you’re not ready to talk about.

5. Get Out in Your Community

When business feels slow, move your feet. Drop off business cards at your favorite coffee shop.Offer the owner a complimentary treatment. Reach out to local gyms or wellness studios and offer pop-up facials or skin consultations.

Sometimes your next five clients are waiting just a few blocks away.

This isn’t about the next five years — it’s about this week. Focus on your pricing, your presence, your follow-ups, and your client experience.

Do that, and you’ll make it not just to Friday — but far beyond it.

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