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Explore expert insights, marketing strategies, treatment education, client retention tips, and business-building resources designed specifically for estheticians who want to grow with confidence.
Whether you're fresh out of school or running a fully booked treatment room, you'll find practical advice you can actually use.
Real Strategies. Real Growth.
Real Estheticians.
Access practical tools, guides, and educational content designed to help you strengthen your skills, grow your business, and increase your confidence.


Skinflammation: The Cold Therapy Revolution Dermatologists Don't Want You to Know
Request Your Glacial Skin Demo Here 👉 https://info.glacialskin.com/mariaramos The Hidden Enemy Beneath Your Skin: Understanding Inflammation Imagine a single treatment that could potentially solve almost every skin concern you've ever battled. Sounds too good to be true? Welcome to the world of Glacial Skin – a game-changing approach to skincare that's turning traditional treatments on their head. What is Skinflammation? Every person walking this planet has inflammation bre
Mar 26, 20252 min read


Oncology Aesthetics: The Unexpected Profit Center Every Esthetician Needs to Know
The Shocking Truth About Oncology Skincare Opportunities in 2025
In a recent groundbreaking webinar that's sending ripples through
Mar 25, 20252 min read


Introducing BioRePeelCl3 Rose
The revolutionary BioRePeelCl3 Rose has officially launched, offering estheticians and skincare professionals an advanced, non-invasive peel designed to revitalize, hydrate, and restore the skin without the downtime of traditional chemical peels. What is BioRePeelCl3 Rose? BioRePeelCl3 Rose is a powerful TCA-based bi-phase peel designed to improve skin texture, reduce hyperpigmentation, and enhance overall skin health. Unlike aggressive peels, it works on a cellular level
Mar 25, 20252 min read
Touching Lives Beyond Beauty: The Healing Magic of Oncology Esthetics with Becky Kuehn
✨ Ready to Build a Purpose-Driven Practice? If you're ready to elevate your career and offer specialized care that truly makes a difference, now is the time! Join the movement by enrolling in Becky’s $97 Oncology Esthetics Certification Course . Use the code "MONEYMAKING" to get 10% off on all courses In a world obsessed with surface-level beauty, Becky Kuehn, the heart and soul behind Oncology Spa Solutions® , is redefining what it means to truly care for clients facing thei
Mar 20, 20253 min read


The Science of Sugaring: Nature's Sweet Secret to Smooth Skin
In the ever-evolving world of hair removal techniques, one ancient method is making a remarkable comeback. The Science of Sugaring: Nature's
Mar 20, 20254 min read


From Survivor to Spa Innovator: How Becky is Changing Oncology Esthetics One Client at a Time
**Excerpt:**
Becky’s inspiring journey from cancer survivor to industry trailblazer is redefining oncology esthetics. After her own battle
Mar 19, 202510 min read


How to Successfully Launch a New Service as an esthetician: My Model Call Strategy
As a money-making esthetician, I’m always looking for ways to introduce new services while keeping my clients excited and engaged. Recently, I took a class with Aya's masterclass , and while I’m not quite a master yet, I know that practice makes perfect! Rather than giving clients the illusion that I’m an expert right away, I decided to do a model call—something I’ve done successfully in the past. This time, though, I leveled up my strategy and saw even better results....
Mar 14, 20253 min read


Mother’s Day Retail Ideas to Wow Your Clients with Faire
Sign up for Faire and start shopping for unique, high-quality products that will have your clients obsessed! From candles and self-care sets to luxe accessories, you’ll find everything you need to make Mother’s Day (and every day) extra special. www.faire.com/apply/r/6bieafbhc3 Mother’s Day is coming up fast, and if you’re not already planning how to make the most of it in your beauty business — girl, what are you waiting for?! This is the perfect time to level up your servic
Mar 14, 20253 min read


How I Overcame Burnout as an Esthetician: Tips for Prioritizing Mental Health, Self-Care & Work-Life Balance
Burnout is something I know all too well. There was a time when I wasn’t giving my best in the treatment room because I was just...
Mar 9, 20252 min read


The Best-Selling Korean Skincare Products
Are you ready to take your facials to the next level with Korean skincare?
Mar 7, 20252 min read


Mental/Emotional Wellness for Estheticians: Heather Dempsey’s Guide to Managing Stress and Thriving
In the high-pressure world of esthetics, caring for your mental and emotional well-being can sometimes take a backseat. Between seeing clients all day, managing social media, and handling the logistics of running (or working in) a spa, it’s easy to feel overwhelmed, isolated, or even stuck. Heather Dempsey— award-winning spa owner, mentor, and therapeutic coach —offers insight into the most common mental health challenges estheticians face, plus practical steps to ensure you
Feb 28, 20255 min read


The Secret Sauce to SEO: Why Proper Headings Matter
Let’s be real—SEO can feel like a never-ending puzzle, and figuring out how to structure your content properly is just another piece of that
Feb 28, 20252 min read


Unlocking the Science of Skin Rejuvenation: The Truth About Growth Factors, Cytokines & Micro-channeling
What is the biggest misconception about GF and Cytokines? These products can cause cancer or other diseases. This is impossible as there are no stem cells, live tissue, or DNA in our serums. What are Cytokines, Growth Factors, and Exosomes? They are all signaling molecules. Think of them as the Conductor, and all the cells they direct are the Orchestra. What are the differences between microneedling and microchanneling, and how do they impact treatment results? Microchann
Feb 26, 20252 min read


Hit the Skincare Jackpot with BioRePeel: A St. Patrick's Day Special for Your Clients! 🍀✨
If you haven’t figured it out by now—I love a good theme! Any excuse to celebrate, I’m all over it. So, you already know we’re making St. Patrick’s Day all about our favorite green peel! 🍀✨ Here are some newsletters and graphics you can use—I hope you make a ton of money! 💰✨ New to BioRePeel? You can order here! ✨ https://form.jotform.com/232353652611248 Need to replenish? I've got you covered. https://form.jotform.com/232353722560249 If you’d like to book a discovery call,
Feb 26, 20253 min read


How I’m Using the Glacial Device to Grow My Business & Book More Client
If you’ve been wondering what exactly is Glacial? —then you need to book a demo! https://info.glacialskin.com/mariaramos I’ve been absolutely loving my device, and one of the biggest reasons I invested in it? Unlimited consumables for a year! That alone made it a no-brainer. But what’s even better? The ability to take it out into the community, offer 10-minute Glacial Glide treatments and grow my audience in the process. The Power of Community Events I’ve always wanted to d
Feb 19, 20252 min read


Valentine’s Day is around the corner, and it’s time to show your clients some extra love!
Here’s how you can make the most of the holiday: 1️⃣ Use the provided graphics to make your social media pop and grab attention. 2️⃣ Communicate your offer with a simple and clear message in your newsletter, social posts, and text updates. Not sure what to say? Here’s how you can keep it professional and effective without sounding over the top. Newsletter: Subject Line: Let’s Make Valentine’s Day Extra Special ❤️ Body: Hey [Client's First Name], Valentine’s Day is almost
Jan 27, 20252 min read
SALES is a contact sport!
Whether you like it or not, if you have your own business, you’re in sales. To get bookings, you need to get in front of as many people as possible, and this can happen in many ways. Personally, I run ads, partner with influencers, and network at gyms. Once someone interacts with my business, I send them a DM and start building a connection. There are three types of leads: • Cold Leads: People who don’t know your business yet. • Warm Leads: People who’ve interacted with your
Jan 24, 20253 min read


Work Smarter, Not Harder: How I Manage My Business Schedule
When I worked at a dental office, I learned a scheduling hack that completely changed how I approach my business today. Back then, we didn’t try to spread appointments out over the entire week. Instead, we focused on filling specific days—like all of Wednesday or Thursday—with patient procedures. This strategy made us incredibly productive and allowed us to dedicate the other days to catching up on admin work, stocking supplies, and cleaning up the office. It wasn’t just abou
Dec 13, 20242 min read


The Vibe Valentine’s... THE GOAL $10k! Spa event!
.Let me walk you through the vision. First, let me share with you the podcast that inspired it all— The Glacial & the Event! fast forwad to 12:00 https://podcasts.apple.com/us/podcast/how-alexis-robertson-hit-%24100k-in-one-month-with-a/id1369597974?i=1000650346397 The Goall is $100,000 but I will be happy if I make 10K....... I like to aim high. Setting the Scene From the moment guests walk in, the vibe will be unmistakably chic and romantic. Picture drinks adorned with che
Dec 12, 20243 min read


Holiday Sales Q&A with Kim, aka Wax Junkie
The holiday season is one of the busiest—and most lucrative—times for estheticians. To help you maximize your retail potential, we sat down with Kim, better known as @_waxjunkie on Instagram, to get her expert advice on boosting Bushbalm product sales. Kim is a seasoned esthetician who knows how to turn a festive vibe into real results for her business. Q: What strategies can estheticians use to increase Bushbalm product sales during the holidays? Kim: Holiday retail promot
Dec 5, 20243 min read
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