Beauty School Students: Start Building Your Brand (and Your Email List) Now

Are you currently in beauty school?✨

This is your sign to stop waiting and start showing up. ✨

Even if you're not licensed yet, this is the perfect time to start building your brand. Your Instagram and social platforms aren’t just for fun — they’re your future booking system, portfolio, and marketing tool all in one.

The earlier you start, the easier it’ll be to transition into a fully booked esthetician the moment you graduate.

Here’s how to set yourself up for success — starting today.

Step 1: Clean Up Your Social Media Profile

Your profile should tell people exactly who you are, where you are, and how they can work with you — even as a student.

📍 Be sure to include your location in your bio so potential clients know where you're offering services.

💡 Try something like:

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✨ Aesthetician Student | Los Angeles, CA ✨ Interning @ Glow Beauty Studio ✨ Accepting model appointments — link below!

Or:

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✨ Beauty School Student | Future Licensed Pro ✨ Currently training @ [Your Spa Name or Mentor] ✨ Let’s glow together — facials available now!

People LOVE to support students — but they can’t support you if they don’t know what you’re doing or where to find you.

Step 2: Post Your Practice Work — Yes, Even As a Student!

That classmate you gave a facial to? That product you just learned about in school?Post it.

Your content doesn’t have to be perfect — just honest, educational, and consistent. You're building trust by documenting your journey — not just sharing highlight reels.

Let your audience see the glow-up in real time.

Step 3: Build Your Email List Now (Don’t Skip This!)

Let’s talk strategy — because this step is key.

Start a Google Form where people can sign up to be models for your student facials. In the form, ask for:

• First Name

• Last Name

• Email Address

• Skin Concern

Link this form in your Instagram bio, Linktree, or anywhere else people can easily access it.And every time someone books a facial or asks about your services? Direct them to that link.

👉 This helps you build an email list full of people who already trust you.When you’re licensed and ready to launch your solo business? You can:

• Send a “Now Booking” email blast

• Offer launch day specials

• Retarget that list with exclusive offers

You’re not starting from scratch — you’re starting from strategy.

Step 4: Pass Out Business Cards IRL

This isn’t just a digital game. Be your own hype girl in real life.

• Pass out business cards with your IG handle + link to your Google Form

• Invite friends, family, baristas, gym buddies — everyone — to be models

• Tell people you're in school and accepting student facials

People want to help you grow — you just have to let them in.

Step 5: Follow This Simple Weekly Posting Plan

You don’t need to post every single day on your feed — but you should be showing up consistently on Stories (aim for 5+ per day). Stories build connection. Feed posts build trust.

Try this:

Monday📚 Share something you're learning in school.

Tuesday🧴 Break down a product — ingredients, benefits, how to use it.

Wednesday💬 Get personal. Share your "why" or your esty goals.

Thursday💆‍♀️ Talk about a treatment — what it helps with and why you love it.

Friday📈 Weekly recap. What did you learn? What are you proud of?

Bonus: If you intern, share behind-the-scenes content on those days!

You don’t need a license to start showing up like a professional.You don’t need a fancy spa to start building your future clientele.

You just need to:

• Be consistent

• Be real

• Start building your list and your presence now

Because when it’s finally your time to launch — your audience will already be watching, waiting, and ready to book.