How AI for Estheticians Is Transforming Before-and-After Photo Management

What’s your background, and how did you get started in the beauty or tech industry?

I have an MA in Behavioral Economics and over a decade of experience in sales across software and medical device companies such as Johnson & Johnson and Alma Lasers. During those years, I collaborated with hundreds of aesthetic clinics from the U.S., Latin America, Europe, Australia, India, and even Korea. I visited many in person and learned a great deal about how they operate.

What inspired you to create this platform? Was there a moment or a story that sparked the idea?

One thing consistently stood out, no matter the country or clinic size: aesthetic clinics aren’t built to operate on data. Even the most successful $10M-per-year clinics miss growth opportunities because of this. I’ve seen clinics spend tens of thousands on equipment that ends up collecting dust, or waste money on marketing efforts with no strategy—only to later conclude that "social media doesn’t work."

And it’s not their fault. There simply hasn’t been a system designed to solve this. But AI changed everything. Suddenly, we can design tools that deliver a level of precision, hyper-personalization, and automation never before possible. So, I decided to build one to address this exact problem.

To do that, I partnered with Aran Shinaar—my co-founder, an exceptional engineer who spent years building AI systems at Amazon Web Services, Prime Video, and Salesforce, among other companies. From our first conversation, it was clear we shared the same vision: to create technology that truly works FOR practitioners, not the other way around. Aran has this rare mix of deep technical expertise and a strong sense of empathy for real-world users—which makes him the perfect partner to bring this vision to life.

What problem were you seeing estheticians struggle with the most when it came to organizing their content?

The issue goes far beyond organizing photos. In today’s world of information overload, where the average American spends 7 hours and 3 minutes a day in front of a screen, our attention spans are shrinking. Even if a potential client sees your content, if it’s not directly relevant to their needs, they’ll scroll past and forget it in seconds.

This creates several challenges for content marketing:

• Your visuals must be truly impressive to grab attention.

• Your message must speak directly to a specific concern your potential client has—it must feel highly relevant and personally meaningful in order to stick.

• To compete effectively, you need to post 3–5 visual pieces of content per day.

The hard part isn’t just creating content—it’s the prep work: collecting images, securing consent, deciding what to say, understanding your target audience, and knowing where they spend their time. Cleaos simplifies all of this.

How does your product make before-and-after photo management easier and more effective for estheticians?

Cleaos is an AI-powered system that collects patient images and treatment data, creating a searchable, living database. Practitioners or marketing managers can interact with it in plain English. You can search by treatment type, device used, skin type, and more.

From this hub, you can use images for marketing or sales, build galleries, create 'Bafters', generate videos, and publish to social media—all in one place.

What’s been the most exciting or surprising feedback you’ve received so far from users?

One practitioner, let’s call her Jane, told me that since she began using Cleaos to handle images, she doubled her marketing spend. That detail intrigued me, so I asked to speak with her outsourced marketing manager. When I met him, I couldn’t believe his reaction.

He said: "Since Jane started using this tool, it’s saved us at least 5 hours of tedious image searching every week. We now create twice the content in half the time, and the results are way better. She’s happy. I’m happy. Three of my other clients have already started using Cleaos—and I’m begging the rest to start too."

Can you share your long-term vision for the company? Where do you see it going in the next few years? 

We're building an AI Copilot for aesthetic clinics that helps clinics run the patient journey, from the first consultation to the final result. Clea will become the system clinics rely on to stay organized, make smarter decisions, and grow, without the stress. We’re building an AI Copilot for aesthetic clinics—a tool that helps practitioners manage the entire patient journey from start to finish. Our goal is to create a contextual knowledge base that becomes the clinic’s source of truth—guiding business decisions and helping practices grow smarter, without the headaches and more peace of mind.

How can estheticians get started today, and what’s the best way for them to learn more?

Our beta is live at app.cleaos.com, with most of the core capabilities already available: image collection and browsing, video generation, and direct publishing to social media.

We also have a private beta for selected practices with early access to advanced features—practitioners can apply here. And we’re excited to be launching our iOS app very soon!