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Why Kmart, Payless, and Forever 21 Failed—And What Every Beauty Entrepreneur Needs to Learn From It
Success leaves clues. So does failure. Some of the most recognizable brands in the world—Kmart, Payless, Forever 21—had massive success,...
May 26, 20253 min read


Melasma vs. Sun Spots: Why Treating Them the Same Is a Mistake
Melasma and sun spots may look alike, but treating them the same can backfire. In this guide for estheticians, we break down the key differences between these two forms of hyperpigmentation—and why a customized approach is essential for safe, effective results.
May 23, 20254 min read


The Mindset & Business Strategy Shifts You Need to Hit 6 Figures in Your Beauty Biz
Let’s be real for a second.You’re talented. You care deeply about your clients. You’re working long hours and pouring your energy into...
May 22, 20253 min read


6-Figure Mindset Shifts Every Beauty Pro Needs to Make
Let’s get real—growing your beauty business to 6 figures isn’t just about marketing, booking out, or having the “perfect” Instagram...
May 22, 20252 min read


Your Circle Is Either Fuel or Fire: Read That Again.
“Show me your friends, and I’ll show you your future.” – Dan Pena Read that again. Because it’s not just a quote—it’s a warning. And a...
May 22, 20253 min read


How LED Esthetics Was Born: A Founder’s Story of Innovation in At-Home LED Skincare
What started as a personal skincare struggle during the pandemic became the spark behind LED Esthetics—a brand redefining at-home LED skincare with real science and esthetician-approved results. In this behind-the-scenes story, founder [Name] shares how a search for effective solutions turned into a mission to empower others through innovative, accessible skincare technology.
May 21, 20255 min read


Understanding Hyperpigmentation - A Pro’s Guide
For estheticians who want to treat pigment with purpose.
Hyperpigmentation is one of the most common concerns we see in the treatment room, yet one of the most misunderstood.
May 20, 20253 min read


2025: 2026 Predictions for Anti-Aging Skincare. What’s trending now—and what’s about to blow up!!!
What’s trending now—and what’s about to blow up The anti-aging space is evolving fast. What used to be about harsh peels and heavy-duty...
May 18, 20252 min read


How AI for Estheticians Is Transforming Before-and-After Photo Management
What’s your background, and how did you get started in the beauty or tech industry? I have an MA in Behavioral Economics and over a...
May 17, 20254 min read
Beauty School Students: Start Building Your Brand (and Your Email List) Now
Are you currently in beauty school?✨ This is your sign to stop waiting and start showing up. ✨ Even if you're not licensed yet, this is...
May 15, 20253 min read


8 Questions with Myra Aviles, The Sugar Guru: Sneak Peak at what you can learn in her Manzilian Sugaring course
Class is May 18th in San Diego, CA. Flash Sale $450 (normally $750) until May 12th . Models will be provided. This class will never be...
May 7, 20253 min read


How to Build a Loyal Community Around Your Esthetician Business
In today’s beauty industry, clients aren’t just booking treatments — they’re looking for connection. If you want to build a thriving...
Apr 29, 20252 min read


Actionable Steps Estheticians Can Take To Prepare For Tough Economic Times
In tough times, building client loyalty, staying visible, and offering extra value can be key to maintaining and growing your business. Do you already have any of these strategies in place, or would you like help developing them further?
Apr 22, 20253 min read


Mother’s Day Spa Promotions: How Estheticians Can Maximize Bookings and Sales
How to Create Profitable Mother’s Day Spa Promotions as an Esthetician Mother’s Day presents one of the biggest opportunities of the year...
Apr 20, 20253 min read


Celebrating Mother’s Day: Traditions of Skin, Care, and Inner Beauty
Mother’s Day is more than a celebration—it’s a reflection of the love, care, and wisdom passed down through generations. For many, skincare has always been part of that legacy. A mother showing her child how to cleanse gently, apply moisturizer with care, and look in the mirror with confidence—these quiet moments become memories, lessons, and traditions.
Apr 19, 20252 min read


How to Identify and Treat Acne Scars: A Guide for Estheticians
Not all acne scars are created equal, and treating them successfully starts with knowing exactly what you’re looking at.
Apr 16, 20253 min read


What is Dropshipping?
Hey there, beautiful estheticians! 💖 If you've been looking for ways to diversify your revenue streams, you may have come across the...
Apr 12, 20254 min read


Ready to Elevate Your Client Experience? Explore the Beam Blanket Today!
1. How does the Beam Blanket work, and what makes it different from other wellness products? The Beam Blanket is a red light therapy...
Mar 29, 20253 min read


Skinflammation: The Cold Therapy Revolution Dermatologists Don't Want You to Know
Request Your Glacial Skin Demo Here 👉 https://info.glacialskin.com/mariaramos The Hidden Enemy Beneath Your Skin: Understanding...
Mar 26, 20252 min read


Oncology Aesthetics: The Unexpected Profit Center Every Esthetician Needs to Know
The Shocking Truth About Oncology Skincare Opportunities in 2025
In a recent groundbreaking webinar that's sending ripples through
Mar 25, 20252 min read

Esthetician Handbook
If you’re looking to gain more clarity on going solo as an esthetician, don’t miss out on my Esthetician Handbook!
It’s packed with in-depth insights on starting your own business, including a comprehensive vendors list to set you up for success. This guide will help you navigate the ins and outs of running a successful esthetician business with confidence.
BUY NOW
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