This one was inspired by Allyson Steinberg — and wow, it hits home. follow her IG here https://www.instagram.com/estheticiansinbusiness/Everyone’s out here talking about five-year plans, long-term strategies, and scaling to the moon… meanwhile, you’re just trying to make it through the week. I get it. I’ve been there. So here’s what actually gets you through the next week — not five years from now. 1. Check Your Pricing Let’s start here.How much is your time worth? How mu

Building a successful career as an esthetician involves more than just mastering skincare techniques. To truly thrive and increase your income, you need to adopt smart strategies that maximize your skills, client base, and business opportunities. This guide will walk you through practical and actionable ways to boost your esthetician income, helping you create a sustainable and rewarding career. How to Boost Esthetician Income with Smart Business Practices Increasing your inc

Entering the esthetics field offers a rewarding career helping clients look and feel their best. However, maximizing your income as an esthetician requires more than just technical skills. It involves smart business strategies, continuous learning, and effective client management. This guide will walk you through practical and actionable esthetician income tips to boost your earnings and build a thriving practice. Understanding Esthetician Income Tips for Growth To increase y

Are you in beauty school? 💅 If your dream is to go solo one day, now is the perfect time to start building your email list and your brand. I wish someone would’ve told me this when I was still in school — because building during school is so powerful. It helps you establish your presence early and positions you as someone who’s passionate, knowledgeable, and serious about what you do. Let me give you a quick example.One of my clients, Badash Bakes . She posted everything

Most beauty professionals confuse marketing with brand awareness — but they’re not the same. Marketing drives immediate bookings, while brand awareness makes sure clients remember and trust you long-term. When you know how to balance both, you won’t just fill your schedule — you’ll build an unforgettable beauty business that clients return to again and again.

The beauty industry thrives on transformation. But there’s another transformation happening outside your treatment room: the rise of the gift card economy. It’s dominated by big brands and billion-dollar corporations. However, giveBeauty® is here to change that. The Boom You Can’t Ignore The U.S. gift card market is booming. Billions of dollars circulate annually, and the numbers keep climbing. Research shows clients almost always spend more than the value of their card. A

Every aesthetic practice has a goldmine sitting right under its nose: patient before-and-after photos. You take them every day. You rely on them to showcase results, build trust, and close consults. But here’s the problem: They get scattered across phones, drives, and systems. Finding the right set takes forever. Opportunities to upsell, remarket, or attract new patients slip away. The truth is, those photos aren’t just files. They’re revenue. The Hidden Cost of Chaos When y

When Maxine Drake and her team member, SEO strategist Rita Ester, hosted a live training for spa owners inside The Money-Making Esthetician Facebook group, the response was overwhelming. Over 200 beauty professionals signed up, and the live chat was buzzing with energy and questions. The reason? Spa owners everywhere are beginning to realize that the way clients find them has undergone a significant shift. Potential clients aren’t just scrolling through Instagram or relying o

In the world of professional skincare, few innovations make as much impact as the Double Peel. This transformative treatment has quickly become a go-to for estheticians seeking advanced results with a natural, barrier-friendly approach. If you’ve been curious about what makes it so different, this guide will walk you through everything you need to know. What’s Inside the Double Peel Kit? The Double Peel kit is designed to set professionals up for success with everything neede

Do you ever feel like you’re doing all the things —marketing, pricing, posting—yet still struggling to fill your books consistently? You’re not alone. That’s exactly where Allyson Steinberg was—not long ago. The Journey: Esthetician → Fully Booked → Business Coach Allyson started exactly where you are: a solo esthetician building a business one trial-and-error step at a time. She grappled with learning how to market herself, set prices, and attract the "right" clients. Throu

Hi everyone I’m John, co-owner of Universal Companies alongside my mom (and hero) Marti, who founded the business 40+ years ago. I wanted to take a moment to say how grateful we are to be part of this group. Universal actually started as an esthetics-focused day spa before we ever became a spa supplier. Mom built it as a single mother, so the business was basically my second home as a kid. Universal has grown a lot since then: we now support over 80,000 spa professionals an

Unveiling the Power of Procell WOW!!! After just five sessions of Procell, this client experienced remarkable lightening of stubborn melasma patches and acne scarring! The results are truly impressive. Your clients will adore these transformations. What is Procell? Procell is a revolutionary treatment designed to effectively break up melanin, the pigment responsible for dark spots. This process leads to a more even complexion, which many clients desire. Benefits of Procell He

Clients aren’t just Googling anymore. They’re asking Siri, Alexa, ChatGPT, and Google Gemini where to get facials, brows, and waxing. Those tools pull answers straight from Google. If you’re not showing up there, you’re invisible in both Google and AI results. On Monday, August 25th at 3pm ET / 12pm PT, join beauty business coach Maxine Drake and SEO strategist Rita Ester for a free live training: AI, Google & The New Rules for Getting Found Online In just 60 minutes, yo

If you’re using CELLSTORY (or thinking about it), you need to book a free 1:1 with Allison. She’s been in the treatment room, knows the products inside and out, and offers real support based on your menu, your goals, and your clients. This isn’t generic training — it’s personal coaching to help you get results and make sales without feeling pushy. 📩 education@beyond-miracles.com to book your call. She can help you with: • Post-treatment routines your clients will love

Get Your Spa Fall-Ready! If you’re ready to give your menu a seasonal glow-up, you have to check out this FREE Fall Menu Refresh Webinar Series with award-winning spa director Sabrina Antoine. Seasonal menus help spas stand out, increase bookings, and keep your experience fresh—but nailing them takes time and resources. Sabrina makes it easy with simple tips & ready-to-use enhancements you can plug in instantly. Whether you're looking to add subtle seasonal touches o

Hey, Get ready for a training session you won’t want to miss! On Monday, September 15th at 11 AM PST , join Kara King , Educator for Mr....

Mark your calendars! Monday, September 22 12:15 – 1:15 PM (PDT) I’m teaming up with DERMASTART for an exclusive Intimate Brightening Demo — see the treatment in action, learn the process, and get all your questions answered. BONUS: We’re doing TWO giveaways during the live for attendees only. You must be present to win! Don’t miss this one — it’s going to be fun, informative, and full of insider tips. You are invited to a Zoom meeting. When: Sep 22, 2025 12:15 Pacific Ti

I am sharing this because I do not want you to make the same mistake I did. Recently, I completely messed up my email schedule. Somehow, my newsletters were lined up to go out back to back: Sunday, Monday, Tuesday, Wednesday. By the time Wednesday hit, I opened my email analytics… and saw six of my favorite clients had unsubscribed. Six. In one email. 💔 That is when it hit me: too much email too quickly can push even your most loyal subscribers away. And the scary part? It i

Year 1: Survival Mode – Building the Foundation of Your Esthetics Business Your first year in business isn’t about perfection — it’s about progress . Year 1 is where you build the habits, systems, and structure that will support long-term success. Yes, the self-doubt is real. But the growth? Even more real — when you channel your energy into action. Here’s how to survive (and thrive) in Year 1: ✅ Year 1 Survival Checklist 1. Establish a Signature Service Action Step: Choose

Running a solo esthetics business is no small feat. You’re the provider, the receptionist, the marketer, and the content creator — all in one. It’s no wonder so many estheticians find themselves overwhelmed, overbooked, and under-supported. That’s exactly why Glow Society Content Club was created — by a former solo esthetician who truly gets what it’s like to juggle all the hats. Born from Burnout After building her own business from the ground up, the Club’s founder hit a