What Estheticians Can Learn From Kmart: Why AI Is the Future of Your Beauty Business

Kmart was once one of the most powerful retailers in the country. Everyone shopped there. They had loyal customers, prime locations, and a brand name that felt untouchable.

So why did Kmart close?

Many experts agree on one core reason: Kmart failed to adapt.

While other brands embraced the rise of the internet, modernized their systems, and evolved with consumer behavior, Kmart stayed comfortable. They didn’t innovate. They didn’t take technology seriously. They held onto the old way of doing things.

And slowly, people moved on.

Kmart didn’t close because it was bad. Kmart closed because it refused to change.

This is the message every esthetician needs to hear in 2025:

AI will not take your job. But someone using AI might.

The estheticians who learn to use AI will work smarter, stay organized, market better, and elevate their client experience. They’ll save time, increase revenue, and build systems that allow their business to grow—without burning out.

The future belongs to estheticians who adapt.

To help you stay ahead, here’s a full list of AI tools you can start using today to improve your business, content, client management, and marketing.

Top AI Tools Every Esthetician Should Be Using in 2025

1. ChatGPT (OpenAI)

Your all-in-one digital assistant for:

• -writing content

• -captions and scripts

• -client messages

• -policies and treatment descriptions

• -emails and templates

• -business ideas

It helps you communicate clearly and stay consistent.

2. SKNE AI

Built specifically for estheticians:

• creates protocols

• builds client treatment plans

• tracks progress

• organizes notes

• customizes facials using your own backbar

Great for staying structured and professional.

3. Canva AI

Perfect for esthetician content:

• Magic Write for copy

• Magic Design for layouts

• AI background remover

• effortless resizing

Ideal for carousels, guides, flyers, and email graphics.

4. Notion AI

A powerful business hub:

• plan content

• track clients

• create SOPs

• organize protocols

• plan launches

The AI tool summarizes and helps build systems for you.

5. Descript

AI video editing:

• automatic transcription

• removes filler words

• edits by deleting text

• creates polished clips

Perfect for reels and tutorials.

6. Opus Clip

Turn long videos—lives, trainings, consults—into viral short clips automatically.

7. Kajabi AI

For estheticians expanding into education:

• build digital products

• launch online courses

• create email funnels

• design landing pages

Great for passive income.

8. ManyChat AI

Automates your Instagram & Facebook:

• auto-DMs

• freebies

• email collection

• comment automation

Helps you sell without being online 24/7.

9. Metricool AI

Content planning + analytics:

• schedule posts

• write ideas

• track what performs

• optimize strategy

• 
  

10. Jasper AI

Strong for long-form writing:

• blogs

• newsletters

• ads

Perfect for boosting SEO.

11. Grammarly AI

Make every message sound professional and polished.

12. Tability AI

Goal-setting + KPI tracking for estheticians who want measurable growth.

13. Loom AI

Record training videos, client instructions, or team notes.AI summarizes everything for you.

14. Fin AI (Customer Service)

Automates FAQs so clients get fast, accurate answers.

15. Adobe Podcast AI

Make your tutorials and voiceovers sound clean and professional.

16. Otter AI

Transcribes consultations, trainings, and calls—no writing needed.

17. Fathom AI

For Zoom meetings:

• summaries

• highlights

• action items

Perfect for coaching or team calls.

18. AI Scheduling Assistants (Reclaim or Motion)

Automatically organizes your calendar, protects work blocks, and manages your day.

19. Midjourney or DALL·E

Create images for:

• posts

• guides

• branding

• packaging ideas

• mood boards

• treatment visuals

• 
  

20. QuickBooks AI

Handles finances, receipts, bookkeeping, and prep for tax season.

Why This Matters for Estheticians

Kmart ignored technology—and paid the price.

Today, AI is the new version of the internet. Those who use it will stay ahead. Those who resist it will fall behind.

But here’s the truth:

AI does not replace your hands.

AI does not replace your touch.

AI does not replace your expertise.

AI simply supports your business so you can grow with more ease, creativity, and confidence.

The future belongs to estheticians who evolve.

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