I’m getting ready to be a guest on Ashley Curtis’ Ageless Ashley" podcast, and I couldn’t be more excited! Ashley asked me to dive into how AI can help estheticians elevate their businesses. After doing some research, I discovered some incredible tools that can simplify our operations, enhance client experiences, and boost overall efficiency.
Here’s a breakdown of some practical ways we can use AI in our solo esthetician businesses:
1. Boost Efficiency with AI Tools
Client Follow-ups Keeping in touch with clients post-appointment is crucial for retention. Tools like SimpleTexting can automate personalized follow-ups to check in, offer aftercare tips, and thank clients.
2. Marketing Made Simple
Social Media Content Creation Struggling with creating engaging content? Platforms like Canva and ChatGPT can help you design professional posts, generate captions, and even plan your content calendar.
Automated Email CampaignsStay connected with clients through automated email campaigns using Mailchimp or Flodesk. Share monthly newsletters featuring skincare tips, promotions, or new services.
AI AnalyticsUse tools like Google Analytics or Instagram Insights to track what’s resonating with your audience.
3. Client Experience Enhancements
Virtual Consultations Offer remote consultations using AI-powered tools like SkinAI, which analyze photos of your clients’ skin to provide personalized recommendations.
Customized Recommendations Tools like Dermalogica’s Skin Analysis AI can suggest products or treatments tailored to a client’s skin history and needs, creating a more personalized experience.
Skin Progress Tracking Show clients how far they’ve come with AI-driven progress tracking tools like Visia.
4. Simplify Operations
Inventory Management Never run out of stock again with tools like Square for Retail. AI tracks inventory trends and sends notifications when it’s time to restock popular items.
Smart Budgeting Use QuickBooks Self-Employed to track expenses, manage income, and prep for taxes—all in one place.
5. Build Engagement and Trust
Interactive Instagram Polls and Quizzes Engage your audience with tools like Typeform. Create fun quizzes like “What’s Your Skin Type?” or polls about skincare routines to learn more about your clients and build trust.
Tune in to the "Ask Ageless Ashley" podcast....... And follow Ashley on Instagram @agelessashley https://www.instagram.com/agelessashley/
to stay updated on our conversation!
P.s. I totally used AI for this =)
Here are the tools mentioned with their respective links:
1. Boost Efficiency with AI Tools
SimpleTexting: https://simpletexting.com
2. Marketing Made Simple
Canva: https://www.canva.com
ChatGPT: https://chat.openai.com
Mailchimp: https://mailchimp.com
Flodesk: https://flodesk.com
Google Analytics: https://analytics.google.com/analytics/web/
Instagram Insights: https://business.instagram.com/insights/
3. Client Experience Enhancements
SkinAI: https://skinai.com
Dermalogica’s Skin Analysis AI: https://www.dermalogica.com/pages/pro-skin-facial-consultation
Visia Skin Analysis: https://www.canfieldsci.com/products/visia-skin-analysis/
4. Simplify Operations
Square for Retail: https://squareup.com/us/en/point-of-sale/retail
QuickBooks Self-Employed: https://quickbooks.intuit.com/self-employed/
5. Build Engagement and Trust
Typeform: https://www.typeform.com
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