As estheticians, we often get caught up in the hustle and bustle of daily operations—appointments, treatments, consultations, and everything in between. But here’s a little secret: your next booking might be just a phone call, email, or text away.
If you haven't connected with clients who haven’t visited in the last 3-5 months, now is the time to reach out.
Why? Because these clients are at risk of slipping away, and it’s much easier to re-engage a former client than to acquire a new one. Sometimes, all they need is a little nudge to remind them why they loved coming to see you in the first place.
Why It’s Important to Reach Out
Clients Get Busy: Life happens, and people forget to book appointments even when they need them. A gentle reminder from you can be the push they need to prioritize their skincare.
Building Loyalty: Personalized outreach shows that you care about your clients and their skincare journey, strengthening their loyalty to your business.
Filling Gaps in Your Schedule: A quick check-in with past clients can help you fill any slow periods on your calendar, boosting your revenue.
The Power of Follow-Up: The Statistics You Need to Know
Reaching out to clients who haven’t been in for a few months isn’t just a good idea—it’s a proven strategy that can significantly impact your business. Here’s why:
Response Rates:
Phone Calls: On average, 20% of clients will answer a cold call from a familiar business.
Emails: Expect an open rate of around 30%, with about 5-10% of those who open the email actually booking an appointment.
Texts: Text messages boast a much higher open rate—around 98%, with 45% of recipients responding, and up to 20% booking an appointment.
Rebooking Rates:
Phone Calls: Of those who answer, approximately 30% will rebook immediately or within a week.
Emails: While email response rates are lower, about 10% of clients who engage with your email will rebook within a week.
Texts: Text messages are the most effective, with around 25% of those who respond rebooking within the same timeframe.
A Simple Strategy for Weekly Follow-Ups
Mondays: Send out email reminders to clients who haven’t visited in the last 3-5 months.
Wednesdays: Make follow-up phone calls to clients who haven’t booked after receiving your email.
Fridays: Send a quick, friendly text to those who haven’t responded to your calls or emails, offering a special incentive or simply reminding them to book.
By making follow-up a consistent, weekly task, you’ll maximize your chances of filling your schedule and keeping your clients engaged. Remember, the more you reach out, the more likely they are to return!
Call Script
Introduction:"Hi [Client’s Name], this is [Your Name] from [Your Business Name]. How have you been? We’ve missed seeing you at the spa!"
Body:"I noticed it’s been a few months since your last visit, and I just wanted to check in to see how your skin is doing. If there’s anything you need or if you’d like to book an appointment, I’m here to help. We’ve got some new treatments and products that I think you’ll love, and I’d be happy to find a time that works best for you."
Closing:"Feel free to give me a call back at [Your Phone Number], or you can easily book online. I hope to see you soon, [Client’s Name]!"
Email Script
Subject: We Miss You, [Client’s Name] – Let’s Reconnect!
Body:
Hi [Client’s Name],
I hope this email finds you well! It’s been a while since we last saw you, and we wanted to reach out and check in. Your skincare journey is important to us, and we’d love to help you get back on track if you’ve been missing your regular treatments.
We’ve introduced some exciting new services and products that I think you’ll love. Whether it’s a quick refresh or a more comprehensive treatment plan, I’m here to tailor everything to your needs.
If you’re ready to schedule your next visit, you can book directly through this link [Insert Booking Link], or reply to this email, and I’ll take care of the rest.
Looking forward to seeing you again!
Best regards,
[Your Name]
[Your Business Name]
[Your Phone Number]
[Your Website]
Text Script
Text Message:
Hi [Client’s Name], it’s [Your Name] from [Your Business Name]. We’ve missed you! It’s been a few months since your last visit, and I’d love to help you refresh your skincare routine. If you’re interested, I can assist with booking your next appointment. Reply to this message, or book online at [Insert Booking Link]. Hope to see you soon!
By using these scripts and incorporating weekly follow-ups into your routine, you can effortlessly reconnect with your clients, keep them engaged, and fill those gaps in your schedule. Remember, the key to client retention is consistent and personalized communication. Don’t wait—start reaching out today!
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