I recently sat down with Tony from Beauty Biz Pro to discuss strategies for generating leads for the fall season. What I quickly discovered is that converting those leads into clients is a much deeper process than it initially seems. Below are the notes I took during our conversation, which I’m excited to share with you.
follow his IG here: https://www.instagram.com/official_tonycruz/
Pre-Sell Yourself
Pre-selling isn't just about the product or service you offer—it's about establishing trust and credibility with potential clients before they even make a purchase. Your first priority should be to get in front of more people, showcasing the value you bring. Remember, sales is all about building relationships, and it's important to keep in mind that it's not personal; it’s business.
The Importance of Follow-Up
One of the most crucial aspects of sales is following up with leads. A potential customer might not make a decision right away, but staying on their radar can eventually lead to a sale. As we head into the fall season, it's time to start running ads. While discounts can be enticing, consider running a paid ad with a combo special instead, providing more value to whatever you're offering.
How to Train and Hire Your Virtual Assistant (VA)
Finding the right Virtual Assistant (VA) can be a game-changer for your business. Start by looking for candidates in Facebook groups dedicated to virtual assistants. Pay attention to how long a person has been active in these groups, as this can be a good indicator of their experience and reliability. Once you've found potential candidates, it's essential to train them effectively. Make sure they understand your business, your sales process, and how to nurture leads.
Crafting Effective Ads
When it comes to ads, remember that you have just three seconds to capture someone's attention. Surprisingly, standard image ads often outperform video ads. If you're unsure where to start, consider running ads that offer tips for the fall season—this adds value and relevance to your content.
Engaging with Your Audience
After your ads are live, be sure to DM everyone who engages with your content. A simple message like, "Have you thought about treating yourself to a service this holiday season?" can open up a conversation that leads to a booking. And when crafting your ads, remember: less is more. Avoid overwhelming your audience with too much information—just enough to spark interest.
Nurture Your Business to Boost Sales
One key to boosting your business is nurturing your existing products and services. If you can sell what you already have, there's no need to constantly bring in new items. Consider offering pre-sale packages to gauge interest and build anticipation. Create an interest list to keep track of potential clients and nurture these relationships over time.
Finally, don't be afraid to charge what you want to charge. When you provide value, clients will be willing to pay for it. Focus on delivering more than expected, and your customers will see the worth in your offerings.
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When: Aug 19, 2024 09:00 Pacific Time (US and Canada)
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