Here’s how coaching has influenced my growth and what exciting changes are underway.
Menu Enhancements
One of the first areas we tackled was my service menu. Previously, my offerings lacked detailed descriptions, which could deter potential clients. With J's support, I revamped the entire menu, adding engaging descriptions to each service. This change not only clarifies what clients can expect but also enhances the overall experience.
A standout addition is my new $99 facial for 25 minutes. I’m particularly excited about this offering, as it provides an accessible entry point for clients who may feel intimidated by higher-priced services. This facial allows new clients to come in, experience my treatments, and meet me without a hefty commitment. You can check out the full menu on my website, which I plan to redesign in July.
Team Development
Another significant improvement has been focusing on my amazing team member, Blanca. Together, we've revamped her profile to highlight her skills and attract more bookings. We've established weekly planning meetings to discuss our past week’s performance and strategize for the upcoming one. This collaboration fosters a sense of teamwork and accountability, which I believe will lead to increased success for both of us.
Client Engagement
Wednesdays are now dedicated to client check-ins. I reach out to clients before their appointments to confirm details and inquire about any special requests. Inspired by a delightful experience at a fancy hotel in Malibu, where they checked in to see if we were celebrating a special occasion, I decided to implement the same strategy in my business. This approach ensures that clients feel valued and cared for, setting a positive tone for their visits.
Additionally, I’ve ordered new business cards from Temu and plan to hit the pavement this week with cute flower bouquets to invite local businesses to experience a facial. The plan is to attach my business card to the bouquet holders, providing a warm, inviting gesture that encourages potential clients to stop by.
Weekly Business Focus
So, what am I focusing on this week? Here’s a snapshot of my goals:
Distributing flowers and bouquets to local businesses to spread the word about my services.
Following up with clients from the past two weeks to ensure satisfaction.
Checking in with upcoming clients to confirm their appointments and any special requests.
Creating more engaging content to promote my offerings.
I’m feeling incredibly grateful for the progress I’ve made and excited about what lies ahead!
Weekly Business Checklist
To ensure I'm on track, here’s my weekly business checklist:
Menu and Service Enhancements
Ensure all services have detailed descriptions.
Promote the new $99 facial for 25 minutes to attract new clients.
Review pricing strategy and adjust if necessary.
Team Development
Update profiles for team members, focusing on visibility and booking.
Schedule weekly planning meetings with team members to strategize.
Client Engagement
Designate Wednesdays for client check-ins: contact clients before appointments to confirm details and check for special requests.
Implement pre-appointment check-ins inspired by luxury hotel experiences.
Marketing and Promotion
Order updated business cards from Temu.
Create and distribute flower bouquets with business cards to local businesses.
Develop a strategy to wow new clients when they visit.
Current Week’s Focus
Distribute flowers and business cards to local businesses.
Call clients from the past two weeks to follow up and ensure satisfaction.
Check in with upcoming clients to confirm appointments and any special needs.
Long-Term Goals
Continuously seek feedback from clients to improve services.
Plan future promotional events or offers to attract new clients.
Personal Growth
Reflect on successes and challenges weekly to refine business strategies.
Consider ongoing education or coaching to stay ahead in the skincare industry.
Coaching has not only helped me identify areas for improvement but has also inspired me to implement changes that resonate with my values and goals. As I continue this journey, I’m excited to see where these transformations will take my business next!
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