The holiday season is one of the busiest—and most lucrative—times for estheticians. To help you maximize your retail potential, we sat down with Kim, better known as @_waxjunkie on Instagram, to get her expert advice on boosting Bushbalm product sales. Kim is a seasoned esthetician who knows how to turn a festive vibe into real results for her business.
Q: What strategies can estheticians use to increase Bushbalm product sales during the holidays?
Kim: Holiday retail promotions are a must! I recommend creating bundle deals that excite your clients. For example, I offer a 10% discount on a scrub and oil combo. You could also get creative by packaging products together in a festive tote bag or adding small extras like a holiday card or ornament. It’s all about making it fun and festive for your clients!
Q: Do you have tips for creating attractive holiday bundles or discounts?
Kim: Absolutely! I love mixing and matching Bushbalm products based on their benefits. For instance, the Bermuda Scrub and Oil are perfect for brightening hyperpigmentation and preventing ingrown hairs. You can also pair the Nude Scrub with the Rescue Roller for a set that tackles dry skin and stubborn ingrowns. Add festive packaging, and you’ve got an irresistible holiday bundle!
Q: What should estheticians include in a welcome kit with Bushbalm samples to introduce new clients?
Kim: This is such an exciting opportunity! I always recommend including a Bushbalm scrub and oil. They’re gentle but effective and can target specific concerns. A mini Bermuda Oil and Nude Scrub work wonders together for exfoliating and brightening. Add a short card explaining how to use the products—it’s a great way to introduce new clients to Bushbalm!
Q: How can estheticians educate clients on Bushbalm products for pre- and post-wax care?
Kim: I like to start the conversation during the wax service itself. It’s important to explain that proper aftercare impacts their results. If a client isn’t exfoliating or hydrating at home, you’ll notice issues like dry skin, ingrowns, or stubborn flat hairs while waxing. Break it down into simple steps, like exfoliating 2–3 times a week and applying ingrown oil daily.
Pro Tip: Talk about ingredients and benefits, like how Bushbalm’s natural oils hydrate and brighten without overwhelming clients with a complicated routine.
Q: What holiday-focused retail display ideas do you recommend for Bushbalm products?
Kim: I love creating festive displays! Last year, I set up a holiday tree and placed Bushbalm products under it. I even tied sample-sized oils to the tree as decorations and handed them out to clients after their wax sessions. It was a hit! Adding seasonal touches makes your retail stand out and gets clients in the holiday spirit.
Q: What are the best ways to promote Bushbalm on social media during the holidays?
Kim: Social media is all about engagement. Use fun, relatable sounds and trending voiceovers for your videos. I’ve noticed that humorous content performs really well. Mix it up with informative posts about the importance of pre- and post-wax care. Always tag Bushbalm, your location, and use hashtags like #HolidaySkincare, #BodyCare, and #WaxingTips to reach more people.
Q: How can Bushbalm products help maintain healthy skin during winter?
Kim: Winter is hard on the skin, so it’s crucial to exfoliate 2–3 times a week and use an ingrown oil daily after showering. Bushbalm oils are my go-to for hydration and ingrown prevention. My personal favorite is the Summer Vacay Esthetician Edition—it smells amazing and keeps skin soft and healthy!
Q: What are the best Bushbalm products to give as gifts or stocking stuffers?
Kim: The Bermuda Oil and Scrub duo is perfect for gifting. It’s practical, luxurious, and helps clients achieve smoother, brighter skin. These products are also easy to package in a cute box or stocking. Everyone loves glowing skin, so it’s a gift that’s always appreciated!
Q: Any final tips for estheticians looking to make the most of the holiday season?
Kim: Stay creative, stay consistent, and make your offerings fun for clients. Whether it’s through festive displays, engaging social media posts, or thoughtful product recommendations, the holidays are the perfect time to show your clients why your services and products are worth investing in. And don’t forget to check out Bushbalm’s holiday promos—they always have great deals!
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