.Let me walk you through the vision.
First, let me share with you the podcast that inspired it all—The Glacial & the Event!
fast forwad to 12:00
The Goall is $100,000 but I will be happy if I make 10K....... I like to aim high.
Setting the Scene
From the moment guests walk in, the vibe will be unmistakably chic and romantic. Picture drinks adorned with cherries, cute Valentine’s-themed decor, and a welcoming ambiance designed to inspire self-love. Positive affirmation quotes will surround mirrors, creating Instagram-worthy photo ops that put my brand front and center.
To boost visibility, I’ll set up two exclusive photo shoot opportunities, encouraging guests to post online and tag me. This not only expands my reach but reinforces my brand as the go-to destination for skincare and self-care.
The Experience
Here’s what’s in store for attendees:
Personalized Skin Analysis: Each guest will receive a tailored assessment to address their unique skin needs.
Consent Forms: To ensure professionalism and safety, every guest will sign a consent form before treatments.
Glacial Gloss Treatment: This luxurious $300 treatment will leave skin glowing, refreshed, and pampered.
Custom Samples: Guests will take home samples tailored to their skin concerns, making the experience educational and results-driven.
Maximizing Engagement and Sales
Strategic touchpoints throughout the event will make it easy for clients to engage, purchase, and stay connected:
Bulletin Boards with QR Codes: Seamlessly guide guests to leave reviews, purchase packages, or explore services.
Value-Driven Pricing:
Single treatments: $369
Three-package bundles: Discounted to $300 each
This pricing structure incentivizes commitment to multiple treatments, supporting clients’ skincare goals while boosting revenue.
The Social Element
What’s a Valentine’s Day event without some fun? Guests will enjoy appetizers, connection card games, and maybe even a little poker to keep the vibe lively and engaging. The goal is to create a warm, share-worthy atmosphere they won’t forget.
Timeline
Originally, I considered hosting the event at the end of February, but kicking things off earlier ensures clients can share their experiences and photos closer to Valentine’s Day. This timing aligns perfectly with the season of love and helps generate buzz.
The Numbers Game
Here’s the breakdown to hit that $100,000 milestone:
Sell 333 single treatments at $300, OR
Sell 111 packages of three treatments at $900
The focus will be on promoting package deals, providing clients with added value while driving higher sales.
Marketing Strategy
To make this goal a reality, I’ll:
Partner with Local Gyms: Offer free treatments to introduce my services and invite members to the event.
Promote Package Deals: Highlight the benefits of long-term skincare commitment.
Leverage Local Facebook Groups: Tap into nearby communities with targeted posts.
Run Targeted Ads: Expand my reach and attract new clients.
Personally Notify Existing Clients: Ensure loyal clients know about the event and package options.
Local Partnerships
Collaborate with florists or chocolatiers to create Valentine’s-themed bundles or raffles. Splitting profits while sharing audiences is a win-win.
Enhancing the Event
To make the experience even more special, I’ll include:
Exclusive Event-Only Products
Curate Valentine’s Day skincare kits or bundles featuring products that complement the treatments. Price them attractively ($150-$200) and showcase them prominently at the event. Think cute lip masks and curated skincare goodies.
Gift Cards
Promote gift cards for future services, offering a slight bonus (e.g., spend $100, get $10 extra). Perfect for gifting a luxurious skincare experience.
Raffles and Contests
Offer entry into a raffle for high-ticket items or treatments with every package purchase. This encourages guests to spend more.
VIP Packages
Create a VIP experience with perks like early access, extended treatment times, or exclusive gifts, priced at a premium.
Event Enhancements
Music and Ambiance: Hire a musician or curate a playlist to set the tone.
Signature Drink: A themed mocktail served in branded glassware.
Professional Photographer: Capture moments and provide guests with social media-ready images.
Gratitude Station: A space for guests to write self-love notes or messages for loved ones.
Follow-Up Strategy
The fortune is in the follow-up! After the event, I’ll:
Send thank-you emails with exclusive offers for future treatments.
Share “What’s Next?” guides to maintain their results and encourage bookings.
Post event highlights on social media, tagging attendees and offering discounts for sharing posts.
p.s. I will also be selling packages of BioRe Peel but that will be in the next blog post as I am working out the details =) here is what I offer now https://square.link/u/5tTAAQc3
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