We know that offering gift cards at your spa can be an effective, evergreen way to maintain client loyalty and encourage clients to pre-pay for future appointments. However, capitalizing on holiday gifting to boost gift card sales can help you gain additional revenue during the holiday rush.
In this blog post, our partners at GlossGenius (the best booking, payments, and marketing software for spas and salons) are sharing answers to some of your common questions about seasonal gift card promotions and best practices that will ramp your revenue during the holidays.
-
What are some key strategies estheticians can use to promote gift cards during the holiday season?
Estheticians can leverage marketing channels like social media, text message campaigns, or email marketing to remind clients that gift cards are available for purchase and make an excellent holiday gift. Marketing messages to clientele, when executed well, can be the best way to spread the word.
We recommend that estheticians plan for the holidays in advance and begin to share reminders early to get ahead of gifting purchases. We also find that getting specific with your messaging can be a big help. For example, estheticians could prompt clients to purchase gift cards for the busy parents in their life so that they can get some much-needed pampering after the hectic holiday season. This will help clients envision how the gift card may be the perfect present for their sibling, friend or favorite coworker.
Are there any specific marketing tools or platforms you recommend for creating appealing gift card promotions?
In addition to offering gift card functionality, GlossGenius provides text message and email marketing tools that are seamlessly integrated with your client CRM. These tools can be a huge help in creating appealing gift card promotions.
GlossGenius users can send text and email messages to clients based on visit history, appointments, product purchases, and more, which enables more specificity in who you reach out to with your gift card promotion. Highly loyal clients may be more inclined to purchase gift cards and share them with friends and family, and GlossGenius tools make it easy to promote gift cards directly to your most enthusiastic customers.
GlossGenius text and email marketing also comes equipped with Genius AI, which builds ready-made campaigns that you can blast to clients in seconds – while giving you control over which messages get sent. GlossGenius’ built-in AI marketing assistant will do the work of writing your gift card promotion for you with just a simple prompt.
What strategies can estheticians use to encourage clients to buy gift cards for others, especially during their appointments?
Bundling additional promotions with the sale of gift cards can encourage clients to buy them for others. If you offer clients a small percentage off of their next appointment with their gift card purchase (we recommend 10 to 25%), this may encourage more gift card sales.
Similarly, a free travel-sized product with a gift card purchase may help entice more gift card sales – especially during appointments, where clients may have the opportunity to try the product for themself first. We recommend thinking about the cost of your products at either wholesale or retail to decide on the minimum gift card purchase for this offer.
If you confine these added discount or free bonus product offers to a specific period of time, you can create more urgency around gift card sales – and potentially, drive more sales as a result.
-
Optimize your holiday season sales with gift card, payments, and marketing tools from GlossGenius, purpose-built for esthetics businesses like yours. Start a free 14-day trial and take your spa to the next level today — no credit card required.
Comentarios