Back-to-School Prep: How I'm Easing the Transition with a Simple Checklist As summer winds down and the start of a new school year approaches, life tends to get a bit hectic. If you’re like me, juggling both household responsibilities and running a business, the first few weeks of school can feel overwhelming. The shift from the relaxed summer vibe to a structured routine can be a challenge for everyone in the family, especially our kids. Why a Checklist? In my household, I’ve found that having a clear plan helps to ease the transition. This year, I created a simple checklist to give my daughter a little bit of direction during these busy weeks. It’s a small but powerful tool that keeps her on track and helps me manage everything else on my plate. Morning Routine Checklist A consistent morning routine sets a positive tone for the day and helps everyone stay organized. Here’s what our morning routine looks like: Wake Up – Start the day early to avoid rushing. Go to the Bathroom – Freshen up and get ready. Brush Teeth and Wash Face – Begin with a clean slate. Get Dressed – Put on the clothes you prepared the night before. Make Bed – Tidy up your sleeping space to create a sense of order. Brush Hair – Groom for a fresh and ready look. Make Breakfast – Fuel up with a nutritious meal to kickstart your energy. Put on Shoes – Be ready to head out comfortably. Get Backpack – Pack all the essentials for school. Morning Prayer – Start the day with a moment of reflection or gratitude. Evening Routine (Starts at 6 PM) A well-structured evening routine helps wind down and prepare for a restful night. Here’s how our evening routine goes: One Hour of Electronics – Limit screen time to wind down. Shower – Freshen up and relax before bed. Brush Teeth – Maintain good oral hygiene. Pick Up Room – Tidy up the space for a peaceful environment. Get Clothes for the Next Day – Prepare for a smooth morning. 30 Minutes of Reading – Enjoy some quiet time with a good book. Night Story & Prayer – End the day with a calming story and a moment of reflection. Feel Free to Adapt! Feel free to use these routines as a guide and adjust them to fit your family’s needs. A structured routine can ease the transition into the new school year and help everyone stay organized and prepared. Share Your Tips What are your go-to routines for managing busy mornings and evenings? Do you have any strategies that help your family get out the door smoothly? Share your tips and tricks in the comments—I’d love to hear how you make your back-to-school season a little smoother!

Strategic Influencer Partnerships: Boosting Your Business Through Social Media How Social Media Influencers Can Drive Growth for Your Esthetician Business Hello beauties! 🌸 As an esthetician based in Studio City, I’d like to share how collaborating with social media influencers significantly contributed to the growth of my business and increased my client base. If you’re seeking effective strategies, keep reading! Crafting the Perfect Outreach Message I began by reaching out to influencers with a professional and direct message. Here’s the script I used: Direct Message Script: Hi [Influencer's Name], My name is [Your Name], and I am an esthetician based in Studio City. To promote my spa services, I am offering complimentary facials to a select number of individuals in exchange for social media promotion. If this opportunity interests you, please let me know! You can learn more about my business on Instagram: @thebeautyplugbymaria Email Subject: Experience the Best Facial Ever! Dear [Recipient's Name], My name is [Your Name], and I am an esthetician located in Studio City. To enhance the visibility of my spa, I am offering complimentary facials to a few select individuals in exchange for social media promotion. If you are interested in experiencing one of our rejuvenating treatments and helping to spread the word about our services, please get in touch. For more information about my business and to view some of our treatments, please visit our Instagram: @thebeautyplugbymaria. I look forward to your response! Best regards,[Your Name] Maintaining Consistency in Outreach Consistency was key to my approach. I reached out to 50 to 100 influencers daily. During my non-client hours, I dedicated time to sending emails and direct messages. This persistent effort greatly increased my chances of receiving positive responses. Providing an Exceptional Experience When influencers visited, I ensured that every detail was meticulously attended to. I aimed to create a comfortable environment and addressed all their skin concerns with care. Demonstrating genuine expertise and attentiveness was crucial in building trust and credibility. Engaging with Social Media Interactions After influencers shared their experiences, I did not simply wait for results. I proactively engaged with everyone who liked, commented, or followed my account by sending personalized voice notes and direct messages. This approach helped convert their interest into bookings and fostered client loyalty. Sample Follow-Up Message: Hello! Thank you for following us. If you have any skin concerns or questions, please let me know. Here is my booking link where you can explore our full range of services. Collaborating with social media influencers proved to be a transformative strategy for my business. By delivering an outstanding experience and consistently engaging with potential clients, I successfully grew my business and strengthened my online presence. If you’re looking to elevate your business, consider reaching out to influencers and creating meaningful connections. You have the potential to achieve great success! 💖

As the summer winds down and stores like Target start rolling out their Halloween displays, it’s a signal that we, as estheticians, need to get our seasonal offers ready. Waiting until the last minute can lead to missed opportunities and unnecessary stress. By preparing now, you can ensure a smooth, successful, and spooky season. Here’s how you can get ready, market your Halloween offers, and stay ahead of the game. 1. Crafting Your Halloween Facial Offer Before diving into marketing strategies, it’s essential to decide what your Halloween facial offer will be. Here are a few ideas specifically for facials: Pumpkin Spice Facials: Utilize pumpkin enzymes and spice extracts to create a signature facial that resonates with the season. Vampire Facials: Create a dramatic, themed facial using products that rejuvenate the skin, mimicking the effects of a vampire facial. Limited-Edition Products: Feature products with a Halloween twist, such as pumpkin-scented moisturizers or masks with festive packaging. Special Discounts: Provide seasonal discounts on popular facials to encourage clients to book their Halloween appointments early. 2. Five Ways to Market Your Halloween Facial Offer Once your offer is set, the next step is to get the word out. Here are five effective marketing strategies: Social Media Campaigns: Teasers and Countdowns: Start posting teasers about your Halloween specials at least a month in advance. Use countdowns to build anticipation. Themed Content: Share Halloween-themed content, such as skincare tips for post-makeup care, DIY pumpkin masks, or spooky transformation videos. Influencer Collaborations: Partner with local influencers to promote your offers. Their endorsement can significantly boost your reach and credibility. Email Marketing: Seasonal Newsletters: Send out a Halloween-themed newsletter highlighting your special offers. Include exclusive discounts for your subscribers. Early Bird Promotions: Offer special deals for clients who book early. This not only drives early sales but also helps in managing your schedule efficiently. In-Store Promotions: Decor and Ambiance: Decorate your spa or salon with Halloween decorations to create a festive atmosphere. This enhances the client experience and sets the mood for your offers. Exclusive Events: Host a Halloween-themed event, such as a pampering night with mini-treatments and product samples. This can attract new clients and engage existing ones. Collaborations and Partnerships: Local Businesses: Partner with local businesses to cross-promote each other’s Halloween offers. This can expand your reach within the community. Product Companies: Collaborate with companies that offer pumpkin products. Create bundles or special packages that feature their products, adding value to your offers. Online Presence: Website Updates: Create a dedicated section on your website for Halloween specials. Ensure it’s easy to navigate and visually appealing. Blog Posts: Write engaging blog posts about Halloween skincare tips, the benefits of pumpkin products, and how clients can prepare their skin for Halloween makeup. This not only informs but also drives traffic to your website. 3. Preparing Your Offer Preparation is key to a successful Halloween campaign. Here’s how you can get ready: Stock Up: Ensure you have enough stock of the products and materials needed for your Halloween offers. Marketing Materials: Prepare your marketing materials in advance, including social media graphics, email templates, and in-store posters. Booking System: Make sure your booking system can handle an influx of appointments. Consider offering online booking for added convenience. 4. Social Media Ideas Here are three engaging social media ideas to promote your Halloween facial offers: Transformation Tuesday: Share before-and-after photos of clients who’ve received your Halloween-themed facials. Highlight the products and techniques used to achieve the looks. Spooky Skincare Tips: Post short videos or reels with skincare tips for the Halloween season. This could include tips on removing heavy makeup, using pumpkin-infused products, or maintaining skin health during the cooler months. Client Testimonials: Feature testimonials from clients who have enjoyed your Halloween facials in the past. Encourage them to share their experiences and tag your business. 5. Newsletter Strategy To keep your clients informed and engaged, send out a series of newsletters leading up to Halloween: Initial Newsletter: Subject Line: "Get Ready for Halloween with Our Spooky Specials!" Content: Introduce your Halloween facials, provide details on special promotions, and highlight any exclusive events or products. Follow-Up Newsletter: Subject Line: "Don't Miss Out on Our Halloween Facial Deals!" Content: Offer a gentle reminder of your Halloween specials, include any updates or new additions, and share client testimonials or reviews to build excitement and trust. 6. Special Offer Alert: Pumpkin Products To make your Halloween campaign even more appealing, I’ve compiled a list of companies that offer fantastic pumpkin products. Incorporate these into your facials or retail them to your clients: GREEN ENVEE PUMPKIN GLYCOLIC PEEL 3% : https://www.greenenvee.com/product/pumpkin-glycolic-peel-3/ M.A.D DUAL ACTION PUMPKIN ENZYME MASK 120 G : https://www.madprofessional.com/Dual-Action-Pumpkin-Enzyme-Mask-p/111135.htm ADVANCE AESTHETICS SOURCE Desembre Oxyjet Elixir Pro Treatment: https://advanced-aesthetics-source.com/products/desembre-oxyjet-elixir-pro-treatment ADVANCE AESTHETICS SOURCE Desembre 24K Luxury Gold Therapy 10 : https://advanced-aesthetics-source.com/products/desembre-24k-luxury-gold-therapy?_pos=3&_sid=ec202337b&_ss=r Saian Pumpkin Spice Mask : https://pro.saian.net/collections/masks/products/pumpkinspice?_pos=1&_sid=899246946&_ss=r Ciradia Pumpkin Perfecting Mask with Bakuchiol : https://circadia.com/products/pumpkin-perfecting-mask-with-bakuchiol-8-oz-tube?_pos=2&_sid=b03a15fc8&_ss=r Skin Script: https://skinscriptrx.com/shop/?product_search=&product_type_filter%5B%5D=enzymes Esthemax 15% Pumpkin Orange Enzyme : https://www.esthemax.ca/product/pumpkin-face-mask/ Farmhouse fresh Nutrient Mud Mask with Organic Pumpkin Puree: https://farmhousefreshgoods.com/products/splendid-dirt-nutrient-mud-mask?_pos=1&_sid=19b185d48&_ss=r Circadia Firming Peptide Mask Set: https://circadia.com/products/firming-peptide-set?_pos=1&_sid=9d951b830&_ss=r KrX V Tox Lift Mask: https://esthisupply.com/collections/krx/products/krx-vtox By leveraging these tips and resources, you can create an enchanting Halloween experience for your clients and boost your business. Start planning now, and watch your bookings soar as the spooky season approaches!

Today, I’m filled with immense gratitude as I celebrate my birthday. First and foremost, I want to thank God for this beautiful life, for the opportunities I've been given, and for the people who surround me with love and support. I feel incredibly blessed to be able to pursue my passions and help others along the way. As I reflect on the past year, I realize how much I've grown both personally and professionally. But I’m also looking ahead with excitement because there’s so much I want to accomplish this year. After listening to a podcast by Daniella Warner, I felt a spark of inspiration. On the podcast, they discussed setting big goals, and it got me thinking—I want to host an event that generates $10,000. Secretly, I’m aiming even higher, hoping to reach $100,000. But I believe $10,000 is still an incredible goal and a stepping stone towards something even greater. To build momentum, I've been hosting influencer events, and I’ve discovered that batching my efforts is far more efficient. Instead of scattering collaborations throughout the month, I plan to schedule them all on one day. This way, I can bring in a videographer to capture the content, and everything will be streamlined. It’s all about working smarter, not harder! Looking ahead, I’m planning two exciting events in October and November. The October event will be a pumpkin painting day where moms can bring their kids for some fun with a face painter. While the kids are occupied, the moms can indulge in 30-minute Korean skincare treatments. I can accommodate two people at once, and I'll also be selling packages and gift cards—perfect for early holiday shopping! In November, I’ll be hosting a gratitude dinner for my clients, a chance to give thanks and celebrate our journey together. Another dream of mine is to organize an esthetician meet-up. I have a client who just opened a stunning event space in downtown Los Angeles called The Grotto, and she’s graciously offered the space for our gathering. I envision a content day where we bring all our equipment and capture beautiful headshots and social media content. It’ll be a day of connection, collaboration, and creativity. I’m already in talks with Elizabeth from DermaJem, and you know we’re going to make it fabulous! We might even do a JetPlasma demo, thanks to the amazing Kala Duncan. I’m feeling incredibly motivated and grateful for the chance to live out my passion for helping others. And of course, I must give a special shoutout to my daughter and my partner—they are my world, and I thank God every day for them. As I embark on this new year of life, I ask for your prayers that God continues to guide me in the right direction as I run my business. I’m excited for what’s to come and ready to embrace the journey with open arms. Thank you for being a part of this incredible ride!

For over 40 years , Spafinder has connected wellness seekers with trusted spas, salons, and beauty professionals  across the country. Today, the platform continues to help clients discover services—from facials and skincare treatments to beauty and wellness experiences—often after receiving a Spafinder Gift Card . For estheticians looking to attract new clients without heavy marketing costs , Spafinder offers a simple way to get discovered by people who are already ready to book. How Spafinder Helps Bring You New Clients When someone receives a Spafinder Gift Card , they visit the Spafinder platform specifically looking for a place to redeem it. Many of these customers are actively searching for facials, skincare treatments, and other beauty services . That means they’re already motivated to schedule an appointment—they just need to find the right provider. By listing your business on Spafinder, your services become visible to wellness-focused clients who are already browsing the marketplace for their next treatment. Spafinder’s partner network includes major wellness brands such as: Hand & Stone Massage and Facial Spa The Lash Lounge Deka Lash Alongside these national brands, hundreds of independent estheticians, boutique spas, and skincare studios  across the country also use the platform to connect with new customers. Introducing the 6 for 6 Trial To celebrate its 40th anniversary , Spafinder is offering estheticians a special introductory opportunity to try the platform. The 6 for 6 Trial  includes: 6 months listed on Spafinder Just $1 per month  for your listing Access to a nationwide wellness marketplace There’s no large upfront marketing investment. You simply pay a 20% redemption fee only when a client uses a Spafinder Gift Card at your business . This makes it a low-risk way to test whether the platform can help bring new clients through your door . A Simple Way to Grow Your Esthetics Business Whether you operate a solo facial studio, a skincare clinic, or a boutique spa , Spafinder can help introduce your services to a broader audience of wellness clients actively searching for their next appointment. If you're looking for more visibility, new clients, and a simple way to expand your reach , this limited-time trial is a great opportunity to explore what Spafinder can offer. Ready to Give It a Try? Join the Spafinder network and see how the 6 for 6 Trial  can help grow your esthetics business. ✨

Social Media Isn’t the Only Way to Grow Your Client List For many solo estheticians, attracting new clients often means focusing heavily on social media marketing. Platforms like Instagram and TikTok have become popular tools for showcasing treatments, sharing skincare tips, and building brand awareness. While social media can absolutely work, it often requires consistent content creation, algorithm changes, and time  before followers turn into actual booked appointments. Because of this, many estheticians overlook another potential client discovery channel: gift card marketplaces. A Different Way Clients Search for Services Platforms like Spafinder  connect wellness seekers with spas, estheticians, and beauty professionals who accept their gift cards. When someone receives a Spafinder Gift Card , they visit the platform with a specific goal — to book a service . They’re not casually scrolling like on social media.They’re actively searching for treatments such as: Facials Skincare treatments Lash services Spa experiences Beauty treatments In other words, these clients are already planning to spend money . They just need to find a provider who accepts their gift card. A Network of Established Wellness Brands Spafinder’s marketplace includes a mix of large wellness brands and independent professionals. Some recognizable brands in the network include: Hand & Stone Massage and Facial Spa The Lash Lounge Deka Lash Alongside these larger brands are many solo estheticians and boutique skincare studios  who use the platform as an additional way to get discovered. For independent professionals working to fill treatment rooms, being visible in places where people are already looking for services  can make a meaningful difference. A Low-Risk Way to Test the Platform To celebrate its 40th anniversary , Spafinder is offering estheticians a limited-time opportunity to try the platform with minimal cost. The “6 for 6” Trial 6 months listed on Spafinder $1 per month during the trial Exposure to thousands of gift card holders searching for services There’s no heavy upfront marketing investment  required. Estheticians simply pay a 20% fee when a gift card client redeems at their business , meaning you only pay when a client actually books and uses their gift card. Adding Another Client Discovery Channel For many estheticians, growth doesn’t come from relying on a single marketing channel. Instead, it comes from combining several strategies: Social media marketing Client referrals Local partnerships Google searches Online marketplaces Platforms like Spafinder can serve as another discovery channel , helping connect your services with clients who are actively searching for wellness treatments. Sometimes the Opportunity Isn’t Another Post If you’ve been looking for new ways to bring skincare clients through the door, it may be worth exploring platforms that already attract wellness-focused customers. Because sometimes the opportunity isn’t creating another social media post . Sometimes it’s simply being present where clients are already searching for services.

Healthy, radiant skin starts with the right products, and we’ve curated a selection of our top 5 bestsellers that our clients can’t stop talking about. From hydrating lip masks to advanced peels and high-performance SPF, these favorites target hydration, repair, and overall skin resilience. 1. My Dermatician Midnight Kisses Sleeping Lip Mask Description:  A luxurious overnight lip treatment that delivers deep hydration, restores softness, and combats dryness while you sleep. Key Ingredients: Hyaluronic Acid Spheres:  Instantly plump and hydrate lips. Saccharide Isomerate:  Locks in moisture for up to 72 hours. Tripeptide-1 GKH:  Protects from glycation and photodamage, preventing chapped lips. Main Benefits: Deep overnight hydration for soft, supple lips. Repairs the delicate lip barrier and restores elasticity. Soothes dryness, chapping, and irritation. Lightweight, non-sticky texture with long-term hydration support. Best For:  Anyone looking to elevate their lip care routine and achieve healthier, fuller-looking lips. 2. ClearChoice Neurogenic Peels Description:  Advanced chemical peels designed for intelligent exfoliation, improving skin texture, tone, and resilience without irritation. Key Ingredients: Barrier Sync:  Lactic acid, papain, ellagic acid, milk proteins, urea. Clariplex:  Salicylic acid, glycolic acid, azelaic acid, niacinamide. BioFade:  Lactic acid, mandelic acid, tranexamic acid, peptides, antioxidants. Main Benefits: Modulates skin–nervous and vascular response for safe exfoliation. Supports barrier integrity while reducing inflammation. Brightens and evens skin tone, unclogs pores, and refines texture. Best For:  Sensitive, reactive, or aging skin types that require effective exfoliation without compromising the skin barrier. 3. CopperTide Mist Description:  A multifunctional mist for face and scalp that repairs, hydrates, and supports skin and hair health. Key Ingredients: Copper GHK, Palmitoyl Tripeptide-8, Trifluoroacetyl Tripeptide-2 sh-Oligopeptide-1 (EGF), Hexapeptide-49 Main Benefits: Repairs barrier and improves elasticity. Calms irritation and hypersensitivity. Hydrates, restores scalp comfort, and supports stronger hair growth. Anti-aging, anti-inflammatory, and antioxidant protection. Best For:  Anyone experiencing barrier compromise, inflammation, or early signs of aging on the face or scalp. 4. Sport Shield SPF 45 Description:  High-performance, lightweight sunscreen designed for everyday use, workouts, and sensitive skin. Key Ingredients: Zinc Oxide for broad-spectrum UVA/UVB protection. Antioxidants: Alpha Lipoic Acid, Vitamin C, Vitamin E. Organic Aloe Vera, Grape Seed & Evening Primrose Oils, Hyaluronic Acid, Olive Squalane. Main Benefits: Prevents sun damage and premature aging. Waterproof, sweatproof, and ideal under makeup. Soothes and hydrates skin while protecting sensitive types. Best For:  Anyone looking for effective, everyday sun protection with added skincare benefits. 5. Skin Rehab Whipped Hydration Description:  A deeply nourishing moisturizer designed to restore balance, enhance healing, and reinforce the skin barrier. Key Ingredients: Coconut Water & Aloe Vera – hydration and soothing Olive Squalane & Avocado Oil – barrier strengthening Shea Butter & Jojoba Oil – deep nourishment Watermelon Seed Oil & Grape Seed Oil – antioxidants Main Benefits: Soothes stressed, flaky, and dehydrated skin. Enhances moisture retention and skin resilience. Accelerates healing after treatments. Fast-absorbing and prevents irritation. Best For:  Anyone needing intensive hydration and barrier support, especially after skin treatments or exposure to environmental stressors. Takeaway: From targeted lip repair to intelligent peels and high-performance sun protection, these five products represent the pinnacle of modern skincare science. They’re formulated not only to address immediate skin concerns but also to support long-term health, resilience, and radiance. 💡 Pro Tip:  Incorporate these into your daily routine strategically—overnight treatments, pre- and post-treatment care, and daily protection—to maximize results.

If you are an esthetician looking for a creative way to attract new clients, gym pop ups can be one of the fastest ways to introduce people to your services. But a successful pop up is not just about showing up with skincare products and hoping people walk over. It requires a plan, the right offer, the right mindset, and a system for turning those interactions into actual bookings. Here is exactly how I approach gym pop ups step by step. Step 1: Get Clear on Why You Want to Do Gym Pop Ups Before reaching out to any gyms, ask yourself a simple question. Who are you trying to attract? Not every gym has the same type of clientele. Some attract people who are very wellness focused and willing to invest in their appearance, while others attract people who may not prioritize skincare. Personally, I like to go where my people go. That usually means places like Barry’s Bootcamp, Bunda, and Pilates studios. These environments attract people who already care about health, wellness, and self care. Those are often the same clients who are willing to invest in skincare treatments. The goal is not just exposure. The goal is exposure to the right audience. Step 2: Choose the Right Treatment for a Gym Environment A gym is not the place to perform a full facial. Your treatment needs to be simple, quick, and easy to sanitize. Think treatments that are: Fast Clean Results driven Easy to perform without water For me, this is exactly why I invested in the Glacial treatment. I am able to perform 10 minute treatments and everything is disposable. This makes it ideal for pop ups. Here is what I bring with me: -My Glacial device -Disposable tips -Gloves -Barbicide spray -Barbicide wipes -Moisturizer My process is simple. I apply moisturizer, perform the treatment using the disposable tip and gloves, and then dispose of everything afterward. It keeps everything sanitary and efficient. Step 3: Stay Within Your Service Radius Another important strategy is staying local. I focus on gyms that are within five to ten miles of my studio. It does not make sense to go too far out if those clients are not likely to travel to you. Pop ups should support your long term business growth, not just give you random exposure. Keeping your pop ups within your service area increases the chances those people will become regular clients. Step 4: Reach Out to the Gym Once you know which gyms you want to target, reach out and introduce yourself. I recommend contacting them in three ways: -Instagram DM -Email -Phone call Doing all three increases the chances that someone will see your message. When you introduce yourself, explain what you specialize in and why your treatment is a good fit for their space. For example, I explain that the Glacial treatment helps calm inflammation, refresh the skin, and has no downtime or adverse effects. Text Message Script Hi, my name is Maria and I own The Beauty Plug. I specialize in results driven skincare treatments and offer a quick 10 minute Glacial treatment that helps reduce inflammation and instantly refresh the skin with no downtime. I would love to partner with your gym and offer your members complimentary mini treatments during a pop up event. Let me know if this is something you would be open to. Phone Script Hi, my name is Maria and I own a facial studio nearby called The Beauty Plug. I specialize in treatments that help with acne, inflammation, and hyperpigmentation. I offer a quick 10 minute Glacial treatment that works perfectly for gym environments because there is no downtime and everything is disposable. I would love to come in and host a pop up for your members. Who would be the best person for me to connect with about setting that up? Email Script Subject: Skincare Pop Up for Your Members Hi, My name is Maria and I own The Beauty Plug, a facial studio that specializes in corrective skincare treatments for acne, inflammation, and hyperpigmentation. I offer a quick 10 minute Glacial treatment that helps calm inflammation and refresh the skin with no downtime. Because everything used is disposable, it works perfectly for gym environments. I would love to partner with your gym and come in for a pop up experience where members can try the treatment and learn more about skin health. Please let me know if this is something you would be open to. Warmly, Maria Step 5: Prepare Your Setup When you arrive at the gym, everything should feel clean, organized, and professional. Bring everything you need for sanitation and treatments. Your setup may include: -Your device -Disposable treatment tips -Gloves -Barbicide spray -Barbicide wipes -Moisturizer -A chair or bed if needed -QR code signage -Brochures -Business cards Keeping your setup clean and simple makes people feel comfortable approaching you. Step 6: The Mindset Shift Now let me be honest about something. Doing pop ups can feel uncomfortable in the beginning. You are walking into someone else’s space, introducing yourself, and putting yourself out there. Some people may look at you strangely or seem unsure about what you are doing there. That is completely normal. But your mindset has to shift. The minute you park your car, you are on. You need to show up with energy, confidence, and professionalism. In the wise words of Britney Spears… You better work. Introduce yourself to the staff first. Be friendly, kind, and professional. Offer them a treatment so they can experience it themselves. Your goal is to leave with the staff feeling like they know you and love what you do. When the staff likes you, they naturally encourage members to try your treatment. Step 7: Talk to People Do not just stand there waiting for people to approach you. Say hello. Smile. Let people know what you are offering. Some people will be curious right away. Some people will walk by. Some people may seem unsure. That is part of the process. The more you do pop ups, the more confident and natural it becomes. Step 8: Offer a Simple Promotion One of the biggest lessons I learned is that your promotion needs to be simple. Now I only offer one promotion. Clients receive half off their first Glacial treatment if they book that day. The offer is only valid that day. When I first started, I allowed people to redeem the promotion later. But it became too difficult to track everyone and follow up after returning to the studio. When the offer is valid only that day, people are more likely to commit. Step 9: Capture Their Information This step is extremely important. I have every person scan a QR code that leads directly to my website. Once they scan it, they are able to: -Learn about my services -Book an appointment -Join my email list -Receive newsletters and skincare education Even if they do not book immediately, they are now connected to my business. Step 10: Bring Brochures and Business Cards Another thing that helps tremendously during pop ups is bringing printed materials. Not everyone will book on the spot. Some people want to read more about your services later. Here is what I bring: -A brochure with my full menu -A brochure about the Glacial treatment -A brochure about chemical peels -Business cards My main menu brochure includes my full price list, parking information, directions to the studio, and a breakdown of my treatments. I also bring separate brochures for treatments I want to highlight, such as Glacial and chemical peels. When someone receives a treatment or shows interest, I hand them the brochures so they can learn more later and share them with friends. Step 11: Put a QR Code on Everything One of the most important things you can do is add a QR code to everything. Your brochures should have a QR code. Your business cards should have a QR code. Your signage should have a QR code. Every QR code should lead back to your website. This allows people to easily: -Book an appointment -Learn about treatments -Join your email list -Stay connected with your business The easier it is for someone to find you later, the more bookings you will generate. Step 12: Build Relationships Over Time The first pop up may not produce huge results immediately. That is normal. Relationships take time to build. I frequently visit the gyms where I do pop ups. Over time, members start recognizing me and remembering the treatment. That familiarity builds trust. Pop ups are not just about one event. They are about building visibility within your community. Gym pop ups can be an incredible strategy for estheticians who want to meet new clients, build visibility, and grow their business. The key is preparation. Choose the right gyms. Offer a treatment that fits the environment. Capture contact information. Show up with confidence and professionalism. Yes, it may feel uncomfortable at first. But growth almost always happens outside of your comfort zone. And sometimes the best opportunities come from simply showing up.

Regenerative Formulas Designed for Modern Esthetic Treatments The evolution of professional skincare has shifted toward regenerative science, barrier repair, and bioactive ingredients  that support skin health at the cellular level. Modern treatments are no longer focused solely on exfoliation or surface hydration — they now integrate growth factors, peptides, PDRN, and advanced delivery systems  to improve skin quality from within. Several innovative formulas developed with Korean aesthetic science  are helping professionals deliver results-driven treatments with minimal downtime while supporting skin recovery and long-term rejuvenation. Below are five advanced professional products designed to elevate treatment outcomes and support healthier, more resilient skin. Skin Remedy Illumin-8 Serum Multi-Active Regenerative Serum for Advanced Skin Treatments Skin Remedy Illumin-8 Serum  is a rejuvenating, multi-active formula designed to visibly improve signs of aging while enhancing skin clarity and hydration. Built on a hyaluronic acid base , the serum delivers a blend of peptides, growth factors, and stem cell–derived actives that support collagen activity and skin regeneration. This formula works by stimulating fibroblast activity, helping improve skin tone, smooth the appearance of fine lines, and support overall skin vitality. Key Benefits Softens fine lines, wrinkles, and expression lines Improves tone, clarity, and skin texture Supports collagen production and firmness Deeply hydrates and plumps the skin Helps reduce the appearance of scars and post-inflammatory marks Acne-friendly and barrier supportive Standout Technology The serum combines EGF and FGF growth factors  with a targeted peptide blend. Acetyl Hexapeptide-8 and Pentapeptide-18 help relax expression lines while also supporting collagen signaling. Because of its versatile formula, Illumin-8 can be used during microneedling, nano-infusion, and advanced device-based treatments . Dermagarden PDRN Cream Regenerative Barrier Repair Moisturizer Dermagarden PDRN Cream  is a restorative moisturizer formulated to promote skin repair and resilience. At the center of the formula is salmon-derived PDRN (Polydeoxyribonucleotide) , an ingredient widely used in regenerative Korean aesthetic therapies. PDRN supports cellular renewal and tissue repair, helping skin recover from stress, environmental damage, and aesthetic treatments. Key Benefits Encourages skin regeneration and recovery Improves elasticity and firmness Strengthens the skin barrier Calms irritation and redness Enhances overall radiance and hydration Why PDRN Matters Unlike basic moisturizers that only hydrate the surface, PDRN helps support cellular repair and tissue regeneration , making it particularly beneficial for post-treatment recovery and compromised skin barriers . Desembre Waterdrop SPF 40 PA++ Lightweight Protection with Skin-Supporting Actives Sun protection remains one of the most critical components of any skincare regimen. Desembre Waterdrop SPF 40 PA++  delivers broad-spectrum UV protection while maintaining a breathable, hydrating finish. The formula features a water-drop texture  that melts into the skin, leaving no heavy residue — an important factor in daily compliance. Key Benefits Broad-spectrum UV protection (SPF 40 PA++) Lightweight and non-greasy hydration Helps soothe sensitive or irritated skin Supports barrier health and skin renewal Leaves skin smooth and radiant Added Skin Benefits The inclusion of EGF and snail secretion filtrate  provides additional support for skin repair and barrier maintenance, making it suitable for post-treatment protection . Thermoceutical FCR Mini Bundle Corrective Resurfacing for Acne and Skin Texture The Thermoceutical FCR Mini Bundle  is a professional corrective system designed to promote controlled skin renewal in acne-prone and textured skin. The treatment combines spicule technology  with mandelic acid–based exfoliation to stimulate regeneration while minimizing irritation. Key Benefits Promotes controlled skin resurfacing Supports acne healing and prevention Improves skin texture and tone Helps reduce post-acne scarring Encourages healthy skin regeneration Unique Technology Spicules act as microscopic bio-needles that stimulate skin renewal, while mandelic acid  provides antibacterial support and gentle exfoliation. Compared to other AHAs, mandelic acid offers effective results with lower irritation risk , making it ideal for acne-prone clients. Celldraw P-Stem Solution Set Regenerative Hydration and Brightening Treatment The Celldraw P-Stem Solution Set  is designed to revitalize stressed or compromised skin through a combination of PDRN, glutathione, peptides, and hyaluronic acid . This bio-compatible formula improves skin vitality while maintaining comfort, making it ideal for advanced treatments that require both conditioning and recovery support . Key Benefits Promotes cellular repair and regeneration Enhances hydration and skin luminosity Provides antioxidant protection Improves resilience and overall skin condition Calms stressed or compromised skin Treatment Compatibility The lightweight solution is suitable for multiple professional delivery systems, including: Nano-infusion Electroporation Microneedling Mesotherapy The Future of Professional Skincare Modern aesthetic treatments increasingly focus on supporting the skin’s natural repair mechanisms rather than simply resurfacing the outer layer . By combining ingredients such as growth factors, peptides, PDRN, antioxidants, and advanced delivery systems , skincare professionals can achieve results that enhance both immediate appearance and long-term skin health . For estheticians and clinicians, incorporating regenerative technologies into treatment protocols allows for more targeted, effective, and skin-supportive solutions  for clients seeking healthier, stronger, and more radiant skin.

Hey there, estheticians! It’s Allyson, your marketing and business coach, popping in with some real talk about Mother’s Day promotions. I’ll be honest—this newsletter wasn’t perfectly planned three weeks ago and mapped out in my content calendar (like it should  have been). We’re a little behind, and if you’re thinking, “Mother’s Day isn’t until May…why the panic in March?”—that’s kind of the point. Most estheticians treat holidays like that: last-minute scrambling, a Canva graphic slapped together, “$20 off this week!!” And then they wonder why it didn’t move the needle. (I’ve been there for years!) This week, we’re talking about something that makes some of you uncomfortable… promotions . Specifically, Mother’s Day. Mother’s Day Isn’t Just a “Spa Holiday” It’s a buying holiday . People are already spending—husbands, kids, adult daughters, friends, coworkers. The question isn’t “Will people spend?” The question is: “Will they spend money with YOU?” And here’s where most estheticians mess it up: They think a promo is: Slap a discount on something Post it twice Hope people remember That doesn’t work. The slap-it-together method doesn’t pay rent. This is exactly why I created the Promo Playbook Checklist —and yes, it’s free. Promos don’t fail from lack of effort—they fail from lack of structure . The Right Way to Plan a Mother’s Day Promotion Before you hit “publish,” ask yourself: Am I discounting or bundling? Is this giftable? Is it easy to explain in one sentence? Did I build urgency? Do I have a follow-up plan? What happens AFTER they redeem it? Because the goal isn’t just to sell one gift card. The goal is: Rebooking Retail sales Referrals Long-term clients Otherwise, you’ve just created two weeks of chaos and called it marketing—and if you’ve done that before, you know how stressful it can be. Make This Mother’s Day Count If you’re in a season of growth…If you’re ready to hit bigger revenue goals…If you’re tired of watching other estheticians post “Fully Booked for Mother’s Day!” while you say, “maybe next year”… Then this is your moment to be intentional. Inside The Money Making Esthetician , you’ll get the Promo Playbook Checklist  and systems that actually make promotions profitable instead of stressful. Big months aren’t hoped for—they’re planned . Mother’s Day is coming whether you prepare or not. So which season are you choosing? “I’ll just see what happens.” Or “I’m building this on purpose.” Let’s make May a money month. No panic posting this year—deal? With love and strategy, Allyson @estheticiansinbusiness

Lash lifting has come a long way — and today’s advanced techniques allow artists to create highly customized results for every client. Among the most progressive methods in the industry are the Korean Lash Lift , the Freestyle Lash Lift Method , and the Adhesive-Free Lash Lift Method  — all developed, researched, and refined through Elleebana’s advanced education programs. If you’re ready to elevate your lash services, here’s what you need to know. What Is the Korean Lash Lift? Originally developed in Korea and further refined through Elleebana’s education systems, the Korean Lash Lift was designed to address some of the most common lash challenges artists face — including: Downward-growing lashes Thick or coarse lashes Resistant lashes that won’t hold a curl This technique focuses on strategic softening and controlled reshaping , allowing artists to create a strong, lasting curl while maintaining the health and integrity of the natural lashes. The result? A defined, dramatic lift — without compromising lash condition. How the Technique Works Following Elleebana’s structured training protocols, the Korean Lash Lift involves a unique two-phase shaping approach: Flat Shield Placement - A flat shield is positioned just above the natural lash line. Strategic Softening - A lifting lotion, combined with a viscosity controller to prevent slipping, is applied while lashes are carefully stretched upward. Cling Film Application - During the softening stage, cling film may be used to maintain consistency and precise placement. Transition to Curved Shield - Once the lashes become pliable, they are transferred to a curved shield to sculpt a precise, defined curl. The service is commonly performed using systems like Elleeplex Profusion , a vegan-friendly formula designed to be gentle yet effective — even on the most resistant lash types. Who Is It Best Suited For? The Korean Lash Lift is ideal for clients with: ✔ Thick or coarse lashes ✔ Downward-growing lashes ✔ Stubborn lashes resistant to traditional lift methods Less Suitable For: ✖ Weak or fragile lashes ✖ Naturally curly lashes that require minimal reshaping Understanding proper client selection is essential for achieving safe, beautiful results. Beyond One Technique: Advanced Customization Elleebana’s advanced education doesn’t stop at one method. The Korean Lash Lift Techniques Online Course  also includes: The Festyle ash Lift Method The Adhesive-Free Lash Lift Method This comprehensive training allows artists to fully customize every service based on lash type, texture, and client goals. What You’ll Learn in the Online Course Through professional guidance, artists gain in-depth knowledge of: How to select the appropriate technique for different lash types The science behind viscosity controllers and lotion placement Safe customization strategies Protocols to prevent over-processing, irritation, or uneven results By the end of the course, artists develop the confidence and expertise to deliver everything from soft, natural enhancement to dramatic curls for even the most resistant lashes. Ready to Expand Your Lash Expertise? If you’re serious about mastering advanced lash lift techniques, explore:

I started taking memberships. I started taking deposits. But I did it in a very intentional way. I started noticing that people book very differently than they did back in 2020. The way clients move, reschedule, commit, and plan has changed. So instead of ignoring it, I really sat back and studied it. I was not complaining. I was mind-boggled. I would have a fully booked Saturday. Credit cards on file. Everything confirmed. And then… reschedules. Not one. Multiple. Suddenly I would have nothing on my books. Meanwhile, other clients had messaged me asking for that exact Saturday. I told them I was completely booked. I scheduled them two or three weeks out. Then my Saturday would fall apart, and when I tried to get those original clients back in, they could not make it. Eventually it would be so far out that they would reschedule again. And I remember thinking… what am I doing wrong? Because it kept happening. So instead of blaming clients, and instead of getting frustrated, I realized this was a systems issue. Not a people issue. At the same time, I really worked on niching myself and marketing to my niche. If you do not know who you are marketing to, that is your first problem. You cannot market to everyone. You have to know exactly who you are speaking to. That is why I created my ebook. I designed it to help you get clarity on who your audience is and who you are actually speaking to. https://www.themoneymakingesti.com/product-page/the-esthetician-s-handbook Before you start taking deposits. Before you start building memberships. Before you change your policies. There is an audiobook I want you to read. It is called Unreasonable Hospitality  by Will Guidara. https://amzn.to/4tLpMtM When I started reading it, something shifted for me. I stopped looking at deposits from a defensive place. It was not about “respect my time.” It was about building something sustainable while still being of service. That is when I decided to build memberships. I wanted to reward my recurring clients. I wanted to give them value. I offer thirty dollars off my regular price for members. I add paraffin wax. I celebrate their birthdays. I give little seasonal goodies. Eye patches from Universal Companies. Small touches that say thank you. Memberships have been really successful for me. But just because I have them does not mean I take them for granted. I nurture them. I keep giving. I keep elevating the experience. Now that memberships are growing, my availability is tighter. So when I do have open spots, especially for new clients, I am more intentional. I created a new client request form. I give people three ways to book: 1) Fill out the new client request form. 2) DM me. I actually do not mind DMs because I like having a one-on-one conversation. I like guiding them. 3) Book directly through my booking link, which requires full payment at the time of booking. If they fill out the request form, I ask them everything. Do you want relaxing or corrective? What are your goals? Any reactions? Upcoming events? I gather all of it. Then I send a detailed email explaining what we are going to do and what they can expect. Only after that do I say: I require a non refundable fifty percent deposit. You may reschedule one time. Now, I will be honest. I am very lenient. I have kids. I live in LA. Life happens. I take the person and the situation into consideration. But I say that policy to protect myself and my business. Customer service always comes first. And this is why I recommend reading Unreasonable Hospitality . Because even though I have policies, I deliver them through hospitality. We have talked on the phone. We have emailed. I have listened. I understand their needs and wants. They feel heard. So when I say there is a fifty percent deposit required, they are excited to pay it. They trust me. They are already invested. They are already looking forward to coming in. It feels completely different than just sending a payment link cold. By the time they walk into my studio, the trust is already built. The bed is made. The drinks are ready. Essential oils are diffusing. The space feels beautiful. They get paraffin. They get massage. They get the full experience. That is why I started taking deposits.

If you feel stuck in your business, I want you to pause and ask yourself one honest question: Are you trying to speak to everyone? Because if you are, that might be the very thing holding you back. One of the most powerful shifts you can make in your career is learning who you are as an esthetician. Not what is trending. Not what everyone else is posting. Not what you think will attract the most people. But who you actually are. Who do you genuinely love treating? Is it acne?Hyperpigmentation?Melasma?Luxury anti aging?Busy moms who need an hour to breathe?High level corrective clients ready to invest? When you try to attract every skin type, every budget, and every personality, your message becomes diluted. It becomes generic. And generic does not convert. Clarity converts. When you know exactly who you love serving, everything shifts:Your content becomes stronger.Your confidence grows.Your consultations improve.Your pricing feels justified.Your results become more consistent. You are not for everyone and that is not a weakness. That is your power. You Cannot Expect Different Results Doing the Same Things Let’s be honest. We cannot keep saying:The industry is slow.Clients are not spending.The algorithm hates me. If we are not doing anything differently. You cannot post once a week and expect to be booked out.You cannot avoid sales conversations and expect higher income.You cannot skip education and expect to charge premium pricing. Different income requires different behavior. If you want different results this year, ask yourself:Am I marketing consistently?Am I following up?Am I improving my consultation skills?Am I deepening my knowledge in my specialty?Am I positioning myself as an expert? Complaining does not grow a business.Clarity and discipline do. Define Your Ideal Client Take time to really define her. What does she struggle with?What is she Googling at night?What has she tried that did not work?What is she afraid of?What results is she willing to invest in? When you speak directly to her pain points, she feels seen. She feels understood. And when someone feels understood, they trust you. When you try to speak to everyone, no one feels personally called out. When you speak to one person clearly, she thinks, “She is talking to me.” That is when bookings happen. Different Types of Marketing You Should Be Using Once you are clear on who you are and who you serve, your marketing becomes intentional instead of random. Here are the types of marketing every esthetician should understand: 1. Educational Marketing Teach what you know. Explain acne triggers. Break down hyperpigmentation. Talk about barrier damage. When you educate, you build authority. 2. Result Driven Marketing Before and after photos. Case studies. Treatment series results. Show transformation, not just relaxation. 3. Storytelling Marketing Share why you started. Share your own skin journey. Share client wins. People connect emotionally before they commit financially. 4. Authority Positioning Speak confidently. Share your certifications. Show your continuing education. Explain your protocols. Position yourself as the expert, not the hobbyist. 5. Community Marketing Engage. Ask questions. Create conversations. Build trust inside your audience before you sell to them. 6. Direct Response Marketing Clear calls to action. Book now. Apply for this treatment. DM me the word acne. Tell people exactly what to do next. Most estheticians post randomly.Successful estheticians market strategically. You do not need everyone.You need the right ones. Learn who you are.Define who you love treating.Speak directly to her.Market intentionally.Move differently if you want different results. Clarity creates confidence.Confidence creates income.Income creates freedom. So ask yourself today: Who am I?Who do I actually love treating?And what am I doing differently this year to grow? That is where the shift begins

Hey Money Making Estheticians! Big news: IECSC New York is back—and it’s better than ever! Now rebranded as Be+Well New York , this three-day event is happening March 8–10, 2026  at the Javits Convention Center . Whether you’re a solo esthetician, spa owner, or medical esthetics professional, this is the place to learn, shop, and grow your business . And here’s the twist: You can now maximize your experience right from your phone  with the Be+Well New York app . Why You Need to Be at Be+Well New York 1. Learn From the Masters Get insider knowledge from 50+ industry experts , including: Charmaine Cooper  – Science-backed skin health education Nerida Joy  – Decades of esthetics expertise Savanna Boda  – Social media and med spa branding strategies George Scandalis  – Skincare mastery and business insights …and many more! 2. Master Money-Making Skills Sessions are designed to boost your income and grow your esthetics business , covering: Advanced skin care & anti-aging treatments Business growth, leadership, and profitability Marketing, social media, and AI strategies Holistic wellness integration Hands-on workshops 3. Shop 650+ Exhibitors From skin and body care products to tech tools, recovery devices, and marketing services, this is your chance to discover, try, and buy products with exclusive show-floor deals . 4. Experience the Fun Stuff Glam & Glow Stage  – Live demos from top brands (Dyson sponsored!) Nail & Makeup Competitions  – 150+ artists competing Be+Well Lounge & In-Booth Experiences  – Networking, education, and inspiration The App: Your Ultimate Show Companion Make your Be+Well New York experience seamless and supercharged  with the Be+Well NY app : Plan Your Agenda  – Browse conference sessions, workshops, and exhibitor booths Connect with Experts  – Message educators and fellow attendees Access Exclusive Offers  – Get app-only deals from exhibitors Stay Updated  – Receive live announcements, alerts, and schedules Download the Be+Well New York App Today  to plan your visit and make every minute at the show count! Choose Your Pass VIP Pass + Expo  – Full 3-day access, 5 conference sessions, fast-track badge pickup, swag bag, and premium product-focused education Premium Pass + Expo  – 3-day expo access, 3 conference sessions, fast-track badge pickup Expo Pass  – Shop, network, and optionally attend individual conference sessions Pro Tip:  Members of The Money Making Esthetician community get 20% off  with code PMMME20 ! Why This Show Matters For nearly 30 years, this event has been the go-to for estheticians and wellness pros  to: Stay ahead of beauty trends Build lasting supplier relationships Network with peers who understand your challenges Get inspired and elevate your skills Discover products that differentiate your business Whether you’re a solo esthetician, spa team member, or med spa owner, Be+Well New York is your gateway to growth, profits, and new opportunities . Ready to Glow-Up Your Business? 📅 When:  March 8–10, 2026 📍 Where:  Javits Convention Center, New York 💰 Your Discount:  Use PMMME20  for 20% off ✅ Download the App Now  – [Insert App Store / Google Play links] ✅ Register Today  – Don’t miss the chance to level up your skills, shop exclusive products, and connect with your community. Your esthetics business deserves this glow-up. See you at Be+Well New York!

If you’ve ever sat in your treatment room between clients, staring at your phone thinking, “I know I need to post… but what do I even say?” Welcome to being an esthetician. You’re not just providing services — you’re running an entire business. You’re the CEO, the content creator, the brand manager, the photographer, the sales team, and sometimes even the receptionist. And that’s exactly why marketing feels so overwhelming. You’re a skincare expert — not a full-time social media strategist. You know how to repair the skin barrier, treat acne, and create glowing results… but writing captions that sound like you  and actually convert followers into paying clients? That’s a different skill set. The problem isn’t your talent. The problem is that you don’t have a system. That’s where The Estie Social Suite  comes in. What Is The Estie Social Suite? The Aesthetically Social Suite  is a marketing membership designed specifically for estheticians who want to grow their business without burning out trying to “figure out content” every single day. For $47/month , you get done-for-you, esthetician-specific marketing content delivered to you every month — so you can show up confidently online and actually attract the right clients. No contracts. No overwhelm. No guessing. Just consistent, strategic content that helps you market like a pro. Why Marketing Feels So Hard for Estheticians Most estheticians don’t struggle with marketing because they aren’t capable. They struggle because they’re stretched too thin. Here’s what’s really going on: 1️⃣ You’re Doing Everything Alone Between back-to-back clients, cleaning, restocking, answering messages, and running your business, content creation always falls to the bottom of the list. You don’t have a marketing problem — you have a capacity problem . The Suite gives you content already created so you can focus on what actually makes you money: treating clients. 2️⃣ You Never Know What to Post Your Notes app is full of half-ideas and “post later” reminders. Inspiration isn’t a strategy. The Suite gives you a full content plan , so you never wake up wondering what to post again. 3️⃣ You Second-Guess Everything Is the caption too long? Too basic? Too complicated? Marketing feels personal, and overthinking leads to inconsistency. The Suite provides client-friendly copy that educates, builds trust, and sells — without sounding pushy or confusing. 4️⃣ Your Posting Isn’t Consistent Consistency builds trust. Trust builds bookings. The Suite makes consistency realistic, even when you’re tired, busy, or fully booked. 5️⃣ You Don’t Have a Strategy Posting randomly isn’t marketing — it’s noise. The Suite gives you purposeful content  designed to turn followers into clients. What You Get Inside The Estie Social Suite This isn’t just a folder of templates. It’s a complete marketing system for estheticians. ✨ 20 Done-For-You Captions Every Month Educational, engaging, and sales-focused captions covering facials, acne, skincare, seasonal treatments, pre/post care, and more. 📅 A Monthly Content Calendar You’ll know exactly what to post, when to post, and why it works  — so your content supports your bookings. 🎥 Reels + Trending Audio Ideas Simple, strategic reel prompts, scripts, and hooks designed for esthetician-friendly content — no dancing required. 🎨 Canva Templates Luxury, customizable graphics that help your brand look polished and professional. 📲 Story Prompts That Sell Connection-building story sequences that warm up your audience and naturally lead to bookings. 🧠 Monthly Strategy Breakdown You’ll understand what you’re selling each month and how to guide your audience from scrolling to booking. Why Estheticians Love It Members consistently say things like: ✔ “I finally feel consistent.” ✔ “I’m not scared to post anymore.” ✔ “My brand looks so professional.” ✔ “I actually know what to say now.” ✔ “This is the best $47 I spend in my business.” And the biggest win? They get their time and mental energy back . Who This Membership Is Perfect For The Estie Social Suite is made for: New estheticians who need guidance Solo esties doing everything themselves Busy esties with no time for marketing Multi-service providers who need strategy Estheticians who want a luxury brand presence Service providers ready to grow without burnout Why $47/Month Is a No-Brainer Hiring a copywriter, designer, and social media strategist would cost hundreds (if not thousands) per month. The Estie Social Suite gives you: Captions Strategy Templates Reels Stories Seasonal campaigns All for less than the cost of one client add-on. It’s like having a marketing team — without the marketing agency price tag. Your Marketing Gets to Feel Easier Your business grows when you show up. Your bookings grow when clients trust your expertise. Your confidence grows when you know exactly what to say. You don’t need to do more. You need a system that supports you. And that’s exactly what The Estie Social Suite was built to do. Ready to Stop Posting Randomly and Start Marketing Like a CEO? If your goal is to grow your audience, look more consistent, and book more clients without burnout, this is your sign. 👉 Join The Aesthetically Social Suite for $47/month https://smithandcrawford.com/aesthetically-social-suite No contracts. No pressure. Just the support your business has been missing. Your content doesn’t need to be perfect.It just needs to be consistent. And now it can be.

What Is a Vajacial and Who Is It For? A vajacial is a specialized professional treatment for the vulvar area, specifically targeting the bikini line and outer labia (never internal). This advanced service is designed to support intimate skin health by addressing: Ingrown hairs and congestion Discoloration and uneven tone Irritation and post-hair-removal sensitivity Texture and visible bumps caused by friction Vajacials are an excellent complementary treatment to waxing, intimate brightening services, and comprehensive intimate care programs. When performed regularly, they help maintain smoother, clearer, and healthier-looking skin. How Should the Skin Be Prepped Before a Vajacial? Vajacials are designed to work in tandem with hair-removal services. They may be performed immediately after waxing to calm the skin, reduce irritation, and support recovery. When paired with intimate brightening protocols, best practice is to complete the full brightening series first. Once results are achieved, monthly vajacials are recommended to maintain brightness, support ongoing skin renewal, and promote long-term clarity and comfort. What Should Clients Do Before Their Appointment? To ensure optimal results and protect skin integrity, clients should discontinue the following 24–48 hours before their vajacial: Retinol or active body lotions Exfoliating scrubs or acids Exfoliating mitts or loofahs This helps prevent over-exfoliation and reduces the risk of irritation during treatment. How Soon After Waxing or Shaving Can a Vajacial Be Performed? The V-Collection Vajacial System may be used immediately following waxing or shaving. For clients with sensitive or reactive skin, the Pearly Peach Polish may be omitted to maintain comfort while still delivering effective results. Step-by-Step Vajacial Protocol (V-Collection System) The V-Collection Vajacial System includes two professional protocols and the following products: Hoo Haa Cleanser (16 oz) Pearly Peach Polish (8 oz) Phresh Peach Enzyme Masque (16 oz) Buff Solution (16 oz) AHA/BHA Masque (2 oz) Cool Aid Calming Masque (16 oz) Heart Sheet Masques (8) Prickly Milk Serum (4 oz) Each step is designed to gently cleanse, exfoliate, decongest, calm, and nourish the intimate skin while maintaining barrier health. Why Gentle Cleansing Is Essential for Intimate Treatments The intimate area is naturally more sensitive than other parts of the body. Gentle cleansing is critical to remove impurities without disrupting the skin barrier. Using a cleanser specifically formulated for intimate skin helps prevent irritation, reactions, and unnecessary inflammation—creating the ideal foundation for the rest of the treatment. How Are Ingrown Hairs Safely Addressed? If ingrown extractions are included, they should be performed after the Phresh Peach Enzyme Masque and before applying the Buff Solution . This timing ensures the skin is properly softened and prepped, allowing for safer, more comfortable extractions with minimal trauma. What Products or Techniques Should Be Avoided? To protect the skin and maximize results: Avoid all forms of heat and friction in the treated area for 72 hours post-treatment. Additional precautions: Avoid treatment during the menstrual cycle (services may be performed 5 days before or after). Pregnant or lactating clients must obtain physician approval. Do not treat areas with open sores, lesions, or wounds. Clients with a history of herpes simplex virus in the treatment area must take prescribed antiviral medication starting 3 days prior and continuing 5 days post-treatment. How Should Vajacials Be Priced? Typical professional pricing includes: Vajacial Services Single Vajacial Treatment: $90 Package of Three Vajacial Treatments: $210 (Home care not included) Intimate Brightening & Vajacial Package Three Intimate Brightening Treatments + Three Vajacial Treatments: $500 (Includes Home Care Kit) Standalone Service or Add-On? Vajacials may be offered as a standalone service or integrated into an existing service menu. However, for optimal results and client retention, pairing vajacials with waxing services is highly recommended. What Results Can Clients Realistically Expect? Clients can expect: Visible reduction in ingrown hairs and congestion Gentle removal of dead skin buildup Smoother texture and fewer visible bumps Improved appearance along the bikini line Support for reduced hyperfriction and irritation Results are progressive and improve with consistency. How Many Sessions Are Recommended? For best results, vajacials should be scheduled monthly and ideally coordinated with waxing appointments. This cadence helps maintain skin clarity, comfort, and long-term improvements. Post-Treatment Care and Homecare Support Professional results are best maintained with proper homecare. The Intimate Bikini Homecare line pairs seamlessly with both Intimate Brightening treatments and the V-Collection Vajacial System. Recommended homecare enhancements include: V-Drops Opal Cheeks Prickly Milk Serum These products help extend results, support skin health, and prevent recurring concerns between appointments. How to Professionally Position Vajacials to Clients When introducing vajacials, position them as a maintenance and enhancement service , not a trend. The V-Collection Kit is designed to elevate services clients are already receiving—whether waxing or intimate brightening. Explain that vajacials help preserve results, improve skin comfort, and address common concerns caused by hair removal and friction. When framed as part of a long-term intimate care plan, clients clearly understand the value and purpose of the treatment. Vajacials are not about vanity—they are about skin health, comfort, and confidence. When performed correctly and consistently, they become an essential part of modern professional intimate care. Join the V-Collection Experience For more information on vajacials and to explore the V-Collection, visit Join the V-Collection Experience .

Choosing the right advanced skincare device can feel overwhelming — especially when you’re early in your esthetics career or expanding your treatment menu. With so many technologies available, it’s important to invest in equipment that aligns with both your current skill level and  your long-term business goals. That’s where NeurotriS stands out. NeurotriS is known for intelligent microcurrent technology that adapts to the client in real time, helping deliver consistent, visible lifting and toning results. Even better? There’s a system designed for every stage of your esthetics journey. Let’s break down all five NeurotriS options so you can confidently choose the one that fits your practice best. 1. NeurotriS SX 4500 Face & Body System What It Is? The SX 4500 is the flagship NeurotriS device designed for both facial and body microcurrent treatments. It offers maximum versatility and long-term growth potential. Key Benefits Treats face and body with one system Ideal for lifting, toning, contouring, and firming Supports premium pricing and package-based services Multiple independent channels for advanced protocols Best For Estheticians offering high-end corrective services Practices wanting to add body sculpting Providers looking for a long-term investment device Why Choose This Device If you want one powerhouse system that grows with your business and expands your service menu beyond the face, the SX 4500 is the most comprehensive option in the NeurotriS lineup. 2. NeurotriS SX 3800 Facial System What It Is? The SX 3800 is a professional, facial-focused microcurrent system created specifically for lifting, toning, and sculpting the face. Key Benefits Designed exclusively for facial treatments Excellent for anti-aging services, sagging skin, and muscle re-education Advanced results without body attachments A strong option for facial specialists Best For Estheticians who want to focus only on facial services Solo providers building a facial-centered treatment menu Practices with limited space Why Choose This Device If your specialty is facial treatments and you want powerful lifting and toning results without investing in a face-and-body system, the SX 3800 is a focused and effective choice. 3. NeurotriS SX 2500 PicoWave Facial System The SX 2500 PicoWave system uses intelligent biofeedback to automatically adjust microcurrent output throughout the treatment. Key Benefits Beginner-friendly and intuitive Automatically adapts to the client’s skin and muscles Delivers consistent results with less manual adjustment A great learning system for newer estheticians Best For New estheticians learning microcurrent Providers who want technology support during treatments Practices wanting simplicity without sacrificing results Why Choose This Device If you want confidence, consistency, and ease of use, the SX 2500 does much of the technical adjustment for you — making it perfect while you build your skills. 4. NeurotriS PICO Toner What It Is? The PICO Toner is a compact, portable microcurrent device designed as an entry-level or add-on system. Key Benefits Portable and space-saving Lower investment entry point Great for quick toning add-ons or mobile services Best For Estheticians needing a budget-friendly start Providers offering mobile or event-based treatments Practices wanting an add-on microcurrent service Why Choose This Device If you’re just starting with microcurrent or want a portable option to complement your main device, the PICO Toner offers flexibility without a large upfront investment. 5. NeurotriS ANMA Lift Probe What It IsThe ANMA Lift Probe is an advanced accessory that enhances precision, sculpting, and the luxury experience during treatments. Key Benefits Allows for targeted sculpting and lifting Enhances facial contouring protocols Elevates the luxury feel of your services Best For Estheticians who want to offer high-end sculpting treatments Practices focused on premium facial experiences Why Add This? The ANMA Lift Probe isn’t a standalone device, but it’s a powerful upgrade that helps you deliver more detailed, results-driven, and luxurious services. How to Choose the Right NeurotriS Device for You Here’s a quick guide to make your decision easier: Choose the SX 4500 if you want face and body versatility and long-term growth Choose the SX 3800 if your focus is facial lifting and toning only Choose the SX 2500 if you want beginner-friendly, intelligent technology Choose the PICO Toner if you need portability or a lower entry point Add the ANMA Lift Probe to enhance luxury and sculpting services Final Thoughts NeurotriS makes it easier to invest in technology that matches both where you are now and where you want your business to go. Whether you’re just starting out or building a high-end corrective practice, there’s a system designed to support your growth, confidence, and client results. The key is choosing the device that fits your current services — while leaving room for the business you’re becoming.

A lash lift and tint can completely transform your eyes, giving them a wide-awake, luscious look without the need for mascara or eyelash curlers. But achieving the perfect lift and tint isn’t just about technique—it’s also about avoiding common mistakes that can compromise results. In this post, we’ll cover the top five “don’ts”  every lash technician (and client!) should know. 1. Don’t Skip Proper Lash Cleansing One of the most common—and costly—mistakes is failing to thoroughly cleanse the lashes before the service . Oils, makeup residue, skincare products, and debris create a barrier that prevents lifting and tint solutions from penetrating evenly. This can lead to: Uneven curl patterns Poor lift retention Patchy tint absorption Lashes that fail to lift altogether Proper cleansing is essential.  Ensure lashes are completely free of residue so solutions can work efficiently and safely. We recommend professional-grade lash cleansers, like Elleebana Makeup Remover , to prep every set of lashes before beginning a lift and tint. 2. Don’t Start on Damp Lashes Lashes must be completely dry  before wrapping and applying solutions. Moisture left on the lashes can dilute the lifting and setting products, leading to: Inconsistent processing Weak or uneven results Potential overcompensation with processing times By starting on dry lashes, you ensure controlled, predictable results and protect the integrity of the natural lash. 3. Don’t Use the Wrong Rod or Shield The rod or shield  you choose is critical—it determines the shape, curl, and overall look of the lift. Choosing the wrong size can cause: Over-curling, crimping, or lash stress (if the rod is too small) Little to no visible lift (if the rod is too large) Each client’s lash length, thickness, eye shape, and desired result  should guide rod or shield selection. One size does not fit all, and customization is key. Learn more about proper rod selection here . For visual guidance, check out these helpful videos: Elleebana Lash Lift Tutorials . 4. Don’t Overprocess or Underprocess Timing is everything  when it comes to a lash lift and tint. Overprocessing  can weaken the lash structure, causing dryness, frizz, breakage, or bent lashes. Under-processing  may result in minimal lift, poor curl retention, or uneven results. Follow recommended processing times and adjust based on lash condition and thickness. Timing should never be guessed or rushed. For reference, check the attached [processing time guide]. 5. Don’t Ignore Aftercare in the First 24–48 Hours The first 24–48 hours after a lash lift and tint  are critical. During this period, lashes are still setting into their new shape. Ignoring proper aftercare can cause: Premature curl drop Distorted lift Shortened longevity of the lift and tint Aftercare tips: Keep lashes dry Avoid heat, steam, and sweating Refrain from rubbing or applying oils Following these recommendations ensures your clients enjoy long-lasting, beautiful lashes while protecting their natural lash health. Final Thoughts A flawless lash lift and tint isn’t just about technique—it’s about avoiding these common mistakes . By properly cleansing, drying, selecting the right rods, following processing times, and adhering to aftercare, you ensure the best results every time. Invest in the details, and the lift will follow.

Healthy skin starts with a strong barrier—and that’s exactly what inspired Olga Goldberger , founder of IOKA Skin+Science , to create her revolutionary skincare line. After moving to the U.S. in the 1980s, Olga struggled with severe rosacea. Conventional skincare only made her skin worse. Over time, she realized the culprit wasn’t the active ingredients but common chemical emulsifiers  found in most formulas, which disrupted her skin barrier. Determined to find a solution, she combined her scientific expertise with a personal mission, creating her first emulsifier-free moisturizer in 1998 . Within just two weeks, her skin transformed—redness faded, hydration improved, and her skin felt calm and balanced. Friends took notice, and what started as a personal solution became a lifelong passion. Science Meets Skincare Olga’s background as a scientist shapes every IOKA formulation. She approaches skin as a complex biological system , focusing on mechanisms, tolerances, and interactions  rather than trends or marketing hype. Her signature approach? Emulsifier-free formulations using highly purified natural phospholipids  from sunflower and soy. These ingredients not only stabilize the product but also support skin barrier repair, hydration, and resilience , ensuring that skincare works with your skin, not against it . Why the Skin Barrier Matters The skin barrier is the foundation of healthy skin. When compromised, even the most powerful active ingredients can’t function optimally. Olga views the skin barrier as four interconnected layers —physical, chemical, microbial, and immunological—and IOKA products are designed to support each layer . -Physical barrier:  Emulsifier-free formulations, phospholipids, and liposomal delivery systems preserve lipid structure. -Chemical barrier:  pH-balanced products, NAD⁺ boosters, and antioxidants protect biochemical processes. -Microbial barrier:  Minimalist formulas and probiotic peptides maintain balance rather than strip the skin. -Immunological barrier:  Repair-signaling peptides and copper peptides calm inflammation and support regeneration. Healthy skin isn’t about aggression—it’s about balance, patience, and long-term care . The IOKA Difference For Olga, “skin science” is more than a buzzword. It’s respect for biology, evidence, and long-term results . IOKA products are designed to work with your skin’s natural repair mechanisms , not override them. By incorporating NAD⁺ boosters like NMN and Niacinamide , IOKA formulations support cellular regeneration, barrier repair, and healthy aging . The result? Skin that feels nourished, resilient, and radiant over time—not just temporarily plumped or superficially smooth. Introducing the “Hydration Pump” One of Olga’s signature methods is the Hydration Pump —a layering technique that restores the skin barrier using multiple hydrating, emulsifier-free products, from thinnest to thickest. This method is simple yet powerful, boosting hydration, barrier repair, and skin vitality . Olga even used it herself to revive her skin after chemotherapy and radiation, demonstrating its effectiveness for all skin types and conditions. Real Results Rosacea relief:  One young woman saw her flare calm in just 24 hours after using the Anti-Aging Travel Kit  twice daily. Hydration and firmness:  An older woman used Firming Antioxidant Serum  and Ageless Boost Moisturizer  twice daily for two weeks and noticed visible improvement. Your Skin Deserves Care, Not Stress Olga’s message is clear: skincare should empower, not punish . By supporting the skin barrier and respecting natural processes, IOKA helps you achieve calm, healthy, and radiant skin at any age . Experience the difference for yourself: IOKA Skin+Science Education & Products

When it comes to skin treatments, finding a protocol that delivers visible results without compromising skin health can be challenging. The TimeMachine Peel stands out because it balances effectiveness with gentleness, offering a customizable approach that respects the skin’s natural barrier. This blog post explores what makes the TimeMachine Peel a trusted choice for skin professionals, the importance of preparation, and how adaptability during treatment ensures the best results. Many skin experts seek treatments that improve texture, tone, and overall skin quality without causing unnecessary irritation or damage. The TimeMachine Peel appeals because it is results-driven but not aggressive for the sake of aggression. Unlike some chemical peels that rely on strong acids and rigid protocols, this peel uses spicules—tiny, gentle exfoliating particles—that provide a safer, more controlled experience. For practitioners, especially those treating clients with higher Fitzpatrick skin types, the unpredictability of strong acids can be a concern. The TimeMachine Peel offers a safer alternative that reduces the risk of adverse reactions while still delivering impressive improvements. The adaptability of the protocol allows providers to adjust pressure and timing based on the skin’s response, rather than following a strict timeline. This flexibility builds confidence in the treatment’s safety and effectiveness. Key Skin Indicators to Watch During Treatment Successful application of the TimeMachine Peel depends on careful observation of the skin’s reaction in real time. Several indicators guide how the peel is applied: Capillary response : Watch for changes in blood vessel visibility and color. Warmth : A gentle warming sensation indicates activation, but excessive heat signals stress. Erythema patterns : Mild redness can be a sign of effective exfoliation, but uneven or intense redness suggests irritation. Client feedback : The client’s comfort level is crucial. If the skin feels tight or overly warm, it’s time to adjust. The goal is to apply the peel with purposeful but respectful pressure. The skin will communicate when it has had enough, so the provider must remain attentive and responsive. This approach avoids chasing redness or ignoring discomfort, creating a balanced treatment experience. Why Preparation Is Crucial for the TimeMachine Peel Preparation sets the stage for the peel to work effectively and safely. The protocol emphasizes a double cleanse to remove oil, debris, and residue thoroughly. This step ensures the peel penetrates evenly and predictably, maximizing results. Interestingly, steaming the skin before the peel is not recommended. Unlike some treatments that benefit from steam to open pores, the TimeMachine Peel works smarter by relying on clean, intact skin rather than artificially softened skin. Proper prep means the peel can perform its function without needing to be stronger or more aggressive. Skipping or rushing the prep phase can lead to uneven results or increased irritation. Taking the time to cleanse properly supports the skin’s barrier and allows the peel to deliver visible improvements in texture and tone without compromising skin health. How Adaptability Enhances Treatment Outcomes One of the most valuable features of the TimeMachine Peel is its adaptability. Providers can tailor the treatment to each client’s unique skin condition, adjusting pressure, timing, and technique based on real-time feedback. This flexibility contrasts with traditional chemical peels that often follow a fixed timeline regardless of individual skin responses. By staying in control and responding to the skin’s signals, providers can avoid over-exfoliation and minimize downtime. For example, if a client’s skin shows signs of stress early in the treatment, the provider can reduce pressure or shorten the application time. Conversely, if the skin tolerates the peel well, the treatment can be extended slightly to enhance results. This personalized approach leads to better client satisfaction and healthier skin. Practical Tips for Providers Using the TimeMachine Peel Always perform a thorough double cleanse before starting the peel. Avoid steaming the skin prior to treatment to maintain barrier integrity. Monitor skin indicators closely during the peel, including color changes and warmth. Communicate with the client throughout the procedure to gauge comfort. Adjust pressure and timing based on skin feedback rather than following a rigid schedule. Educate clients about the importance of prep and aftercare to support healing and results. What Clients Can Expect from the TimeMachine Peel Clients often seek treatments that improve skin texture, reduce uneven tone, and enhance overall skin quality without harsh side effects. The TimeMachine Peel meets these needs by providing: Visible improvements in smoothness and brightness Minimal irritation or downtime A gentle, controlled exfoliation experience Safe treatment for a variety of skin types, including sensitive and higher Fitzpatrick skin tones By focusing on skin health and respecting individual responses, this peel offers a balanced solution for clients looking for effective yet gentle skin rejuvenation.