Are you currently in beauty school?✨ This is your sign to stop waiting and start showing up. ✨ Even if you're not licensed yet, this is the perfect time to start building your brand. Your Instagram and social platforms aren’t just for fun — they’re your future booking system, portfolio, and marketing tool all in one. The earlier you start, the easier it’ll be to transition into a fully booked esthetician the moment you graduate. Here’s how to set yourself up for success — starting today. Step 1: Clean Up Your Social Media Profile Your profile should tell people exactly  who you are, where you are, and how they can work with you — even as a student. 📍 Be sure to include your location  in your bio so potential clients know where you're offering services. 💡 Try something like: CopyEdit ✨ Aesthetician Student | Los Angeles, CA ✨ Interning @ Glow Beauty Studio ✨ Accepting model appointments — link below! Or: CopyEdit ✨ Beauty School Student | Future Licensed Pro ✨ Currently training @ [Your Spa Name or Mentor] ✨ Let’s glow together — facials available now! People LOVE to support students — but they can’t support you if they don’t know what you’re doing or where to find you. Step 2: Post Your Practice Work — Yes, Even As a Student! That classmate you gave a facial to? That product you just learned about in school? Post it. Your content doesn’t have to be perfect — just honest, educational, and consistent. You're building trust by documenting your journey  — not just sharing highlight reels. Let your audience see the glow-up in real time. Step 3: Build Your Email List Now (Don’t Skip This!) Let’s talk strategy — because this step is key. Start a Google Form  where people can sign up to be models for your student facials. In the form, ask for: First Name Last Name Email Address Skin Concern Link this form in your Instagram bio, Linktree, or anywhere else people can easily access it.And every time someone books a facial or asks about your services? Direct them to that link. 👉 This helps you build an email list  full of people who already trust you.When you’re licensed and ready to launch your solo business? You can: Send a “Now Booking” email blast Offer launch day specials Retarget that list with exclusive offers You’re not starting from scratch — you’re starting from strategy. Step 4: Pass Out Business Cards IRL This isn’t just a digital game. Be your own hype girl in real life. Pass out business cards with your IG handle + link to your Google Form Invite friends, family, baristas, gym buddies — everyone — to be models Tell people you're in school and accepting student facials People want to help you grow — you just have to let them in. Step 5: Follow This Simple Weekly Posting Plan You don’t need to post every single day on your feed — but you should  be showing up consistently on Stories (aim for 5+ per day). Stories build connection. Feed posts build trust. Try this: Monday 📚 Share something you're learning in school. Tuesday 🧴 Break down a product — ingredients, benefits, how to use it. Wednesday 💬 Get personal. Share your "why" or your esty goals. Thursday 💆‍♀️ Talk about a treatment — what it helps with and why you love it. Friday 📈 Weekly recap. What did you learn? What are you proud of? Bonus:  If you intern, share behind-the-scenes  content on those days! You don’t need a license to start showing up like a professional.You don’t need a fancy spa to start building your future clientele. You just need to: Be consistent Be real Start building your list and your presence now Because when it’s finally your time to launch — your audience will already be watching, waiting, and ready to book.

In today’s beauty industry, clients aren’t just booking treatments — they’re looking for connection. If you want to build a thriving esthetics business with a loyal, engaged community, it starts with how you show up , both online and in-person. Here are three powerful ways to turn your clients into lifelong supporters and friends of your brand: 1. Be Consistent & Personal on Social Media Social media isn’t just a portfolio — it’s a bridge between you and your dream clients. Here’s how to use it with purpose: Show your face often People book you , not just your facials. Don’t be afraid to show your personality, share behind-the-scenes moments, or speak on what you believe in. Being real builds trust. Engage, don’t just post Use polls, Q&As, respond to DMs, and comment back. Building community is about having conversations, not broadcasting content. Speak to your ideal client You’re not here to attract everyone . Use language, energy, and topics that resonate with the kind of client you love to serve — the ones who get your vibe and value your expertise. 2. Use Newsletters to Stay Top of Mind A newsletter is one of the most underrated ways to build real connection — and convert that connection into consistent bookings. Write like a friend, not a brand Ditch the robotic language. Instead, write how you talk. Share what’s exciting, what’s new, and what’s helpful — like you’re texting your favorite client. Offer exclusive perks or early access Give your subscribers that VIP treatment with early booking options, promo codes, or sneak peeks. Let them feel like insiders. Feature client shoutouts or testimonials Celebrate your community. Highlight results, kind words, or milestones. This not only builds trust, it creates a culture of appreciation. 3. Turn Every Appointment into a Relationship What happens in the treatment room can turn a one-time appointment into a long-term relationship. Ask intentional questions Go beyond skincare. Get to know their lifestyle, stress levels, goals, and special occasions. When people feel seen, they return. Offer support between visits A quick follow-up text or product check-in goes a long way. It shows you care — not just about the sale, but about them . Create a signature experience Make your space feel like a sanctuary. Calming music, thoughtful details, and consistency in your rituals can make your treatment room feel like their favorite place to be. You don’t need a massive following to build a meaningful, booked-out esthetician business. What you need is intention . When you lead with care, community, and consistency — online, in your emails, and inside your treatment room — you build something deeper than a client list. You build a community that grows with you.

In tough times, building client loyalty, staying visible, and offering extra value can be key to maintaining and growing your business. Do you already have any of these strategies in place? Or would you like help developing them further? A solo esthetician spa owner must adapt their business strategies to maintain and increase sales during tough economic times. Understanding your overall cost of doing business and reviewing expenses will help you focus on the products and services that make the most profit with the least cost and time. This examination helps you re-evaluate your budget and increase profits. Strategies to Boost Sales During Tough Economic Times Here are some ideas to help boost sales during these challenging economic moments: Create Value Through Bundles To increase perceived value, create service bundles. For example, offer a facial and brow wax combo. Alternatively, consider a series of three express facials at a discounted rate. Bundles encourage clients to try more services at a great price. Launch Membership Programs Consider offering a monthly or quarterly membership that includes a set number of treatments at a discounted price. Memberships encourage repeat business and ensure a steady income. Implement Loyalty Rewards To appreciate your returning clients, provide free add-on services. This could include LED treatments, microcurrent sessions, or nano needling after a certain number of visits per quarter. Offer Referral Discounts Encourage your existing clients to bring in new customers. Offer them a discount or a complimentary service for each referral that results in a booking. If your clients are happy, they will want to share their experience. Boost Social Media Engagement Enhance your social media strategies. Share skincare tips, showcase before-and-after photos, and run monthly promotions or raffles for retail clients who spend $100 or more. Engaging your audience online makes them more likely to visit your spa. Optimize Your Website and Online Booking Ensure that your website is user-friendly. Include online booking options and prominently highlight your services. An intuitive experience can convert visitors into clients. Utilize Email Marketing Collect client emails, with permission, and send promotional emails. Share seasonal discounts or wellness tips to keep your clients engaged and informed about your offerings. Promote Retail Products If you sell medical-grade skincare products, offer them for purchase during appointments or online. Focus on products that complement your services. Additionally, create educational content to explain the benefits of these products to your clients. Consider offering retail systems, bundles, or kits. Provide 20% off on their first purchase. Create a retail-to-service promotion where a percentage of retail sales earns clients spa dollars. Understand Retail Sales Ratios The national average of retail sales to service sales is about 8% . A healthy business aims for 40-60% . Adjust your retail strategies to bridge this gap, increasing profitability. Introduce New Services Consider introducing new treatments or services that are currently in high demand. Also, look for additions that can complement your existing offerings. Tailor Seasonal Offers Adapt your services based on the seasons. For example, offer sun protection treatments during summer and hydration facials in winter. Being seasonally relevant will attract more clients. Implement Limited-Time Offers Create urgency with time-sensitive promotions. Consider discounts for first-time customers or special holiday deals. Consider Flash Sales Implement flash sales, where select treatments are discounted for a limited time. Announce these promotions via social media or email to drive last-minute bookings. Personalize Client Experience Offering tailored skincare plans based on individual needs fosters a loyal customer base. Personalization makes clients feel valued and understood. Distribute Referral Gift Bags Provide small, branded gifts, like trial-size skincare products, as a token of appreciation for referrals. This adds value and encourages word-of-mouth marketing. Engage in Cross-Promotions Team up with local businesses, such as gyms or hair salons, to offer joint promotions. For instance, gym members could receive a discount at your spa, encouraging new clientele. Offer Virtual Consultations In uncertain times, such as during a pandemic, offer virtual consultations. Help your clients with skincare advice or product recommendations online. This service not only adds an alternative revenue stream but also helps maintain client relationships. By implementing these strategies, you can safeguard your esthetician spa against economic downturns. Each approach is designed to enhance client retention, improve visibility, and ultimately drive sales. Take stock of which ideas resonate most with you and start incorporating them into your business model. Now is the time to be proactive and innovative. Your clients will value your efforts to provide exceptional service, even during challenging times. Remember, adapting your business practices can lead to greater success and resilience in the face of adversity. Offer your clients not just services, but an experience that nurtures their well-being and builds loyalty. Explore these strategies and watch your business flourish, even in tough economic times. ---

Mother’s Day presents one of the biggest opportunities of the year. It’s a great time to boost revenue, client engagement, and brand loyalty. Clients are actively searching for ways to pamper the moms, grandmas, and mother figures in their lives. Your spa can be the ultimate destination for that special touch. Whether you’re a solo esthetician or leading a team, the right Mother’s Day spa promotions can set your business up for major success. Let’s explore how to craft offers that your clients will love while increasing your bookings and product sales. Offer Limited-Time Mother’s Day Packages & Promotions Now’s the time to get creative with service bundles. Keep these promotions distinct from your regular menu. Positioning them as exclusive Mother’s Day options adds urgency and value. Ideas for Mother's Day Spa Promotions Signature Facials: Create luxurious facials such as the “Mother’s Glow” facial. Add warm towels, hydrating masks, and relaxing aromatherapy to enhance the experience. Smooth Skin Combos: Pair waxing or dermaplaning with a facial or foot treatment for an all-over glow. Complimentary Add-Ons: Sweeten the deal with free hand treatments, scalp massages, or LED therapy. Discounted Service Bundles: Offer multi-service discounts or combine a service with a product for added value. Gift Cards: Promote gift cards as the ultimate flexible gift option, especially for last-minute buyers. Partner Collaborations: Collaborate with local florists, chocolatiers, or boutiques to create bundled gift experiences. Build Beautiful Retail Gift Bundles Retail opportunities expand around Mother’s Day. Instead of merely displaying products, create themed, gift-ready bundles that make shopping easy. Creating Attractive Retail Bundles Curated Sets: Think of themes like “Mom’s Skincare Starter Kit,” “Glow On-the-Go,” or “Relax & Rewind.” Customizable Gift Kits: Allow clients to build their own bundles using your retail products. Exclusive Limited-Time Offers: Create limited-edition kits that feel unique to the holiday. Add Gift-Wrapping: Package items in cute, branded gift bags or boxes to enhance their appeal. Promote Your Mother’s Day Spa Promotions Effectively Even the best offers won’t convert if no one knows about them. Promote consistently across all channels to build awareness and urgency. Marketing Strategies Social Media Content: Utilize Reels, Stories, and carousel posts to showcase your offers, client testimonials, and spa ambiance. Email Campaigns: Announce your Mother’s Day offerings using engaging visuals, easy booking links, and clear calls to action. In-Spa Signage: Use posters or countertop displays to promote gift bundles and packages within your spa. 👉 Pro tip: Most customers need to see an offer 10+ times before buying. Don’t hesitate to repeat your message. Optimize Your Booking System for the Holiday Expect an increase in traffic. Make sure your spa is prepared to handle the flow smoothly. Booking System Adjustments Open More Time Slots: Extend hours or offer early/late bookings specifically for Mother’s Day promotions. Update Online Booking: Clearly highlight Mother's Day packages on your booking page. Early-Bird Deals: Offer a bonus or discount for clients who book ahead of the rush. Make the Experience Special Mother’s Day is all about making people feel loved and appreciated. From the moment a client sees your promotion until they leave glowing, every detail matters. With smart planning and thoughtful promotions, your Mother’s Day spa promotions can attract new clients, delight existing ones, and increase both your service and retail revenue. Final Thoughts Starting early is crucial. Build your Mother's Day strategy today and watch the results flourish—just like your clients’ skin. Don’t miss out on the chance to create memorable experiences this Mother’s Day! Additional Resources Looking for more tips? Check out our comprehensive guide on effective spa marketing strategies . These strategies are designed to help you stand out during holiday promotions, ensuring your spa is the top choice in your community. Now’s the time to get started.

Mother’s Day is more than a celebration—it’s a reflection of the love, care, and wisdom passed down through generations. For many, skincare has always been part of that legacy. A mother showing her child how to cleanse gently, apply moisturizer with care, and look in the mirror with confidence—these quiet moments become memories, lessons, and traditions. Skincare isn’t just about what we apply—it’s how we connect. Think of a mother and daughter, side by side, sharing their nighttime ritual. There’s laughter, maybe a few beauty tips, and the kind of intimacy that only comes from being fully present. These rituals remind us that taking care of ourselves is one of the most loving things we can do—and teach. Today, we’re lucky to have access to clean, clinical, effective skincare that’s safe for all stages of life. Epicutis  was built with this in mind— free from toxins, driven by science, and gentle enough for new moms and grandmothers alike.  It’s skincare you can feel good about passing down—because real care means choosing what’s best for the ones we love. This Mother’s Day, a new tradition begins. Maybe it’s masking together on Sunday mornings, teaching your little one about sun protection, or simply gifting a skincare ritual that says, “You deserve this.” These aren’t just routines—they’re small acts of love that build bonds and beauty from the inside out. As estheticians, you're already part of this beautiful tradition of care and connection. You help create those moments of transformation and self-love for your clients every day. Why not enhance your practice with products that align with these values? If you're interested in becoming an Epicutis provider and bringing science-backed skin health to your treatment room, click this link  to learn more about our professional partnership program.

Hey there, beautiful estheticians! 💖 If you've been looking for ways to diversify your revenue streams, you may have come across the term dropshipping . But what exactly does that mean, and how can it help your skincare or beauty business thrive? Let’s dive into the world of dropshipping and how you can use it to your advantage! What is Dropshipping? In a nutshell, dropshipping  is a retail fulfillment method where you don’t keep the products you sell in stock . Instead, when a customer makes a purchase from your online store, you purchase the item from a third-party supplier who ships it directly to the customer. This means that you, as the business owner, never handle the product. You don’t have to worry about inventory management, storing products, or shipping items yourself. Here’s how it works: You create an online store  and list the products you want to sell (such as skincare products, beauty tools, or accessories). Customers place an order  on your store. You forward the order to a supplier  or manufacturer who will ship the product directly to the customer on your behalf. You pocket the difference  between the retail price you sell at and the wholesale price you pay to the supplier. Why Should Estheticians Consider Dropshipping? 1. Low Startup Costs As an esthetician, you're likely already focused on providing top-notch treatments, but dropshipping allows you to add additional product sales to your business without major upfront costs . You don’t have to invest in inventory, which means less financial risk! 2. No Inventory Management One of the biggest headaches for businesses is managing and storing inventory. With dropshipping, all of that is handled by your supplier, which means you can focus on your clients and growing your business. 3. Flexibility and Expansion Dropshipping gives you the flexibility to expand your product offerings without a large commitment. If a product doesn’t sell, you can simply stop listing it. You’re not tied down to products you can’t move. 4. Work From Anywhere Since you don’t need to manage inventory or fulfill orders, you can operate your dropshipping business from anywhere— even while you're working in your treatment room ! This flexibility makes it an ideal side hustle for estheticians who are looking to maximize their earning potential. How to Implement Dropshipping in Your Skincare Business If you’re considering adding dropshipping to your business, here’s a step-by-step approach to get you started: 1. Choose Your Niche What products do you want to offer? As an esthetician, you may already have a good idea of what your clients love. Think skincare products, beauty tools, or even accessories related to skincare routines. The key is to focus on items that complement your current services and appeal to your customer base. 2. Find Reliable Suppliers The success of your dropshipping business relies on having trusted suppliers  who will provide high-quality products and ship them on time. Do your research to find reputable suppliers, preferably ones who specialize in skincare or beauty products. Advanced aesthetics offers drop ship. https://advanced-aesthetics-source.com/ https://greenenvee.com/ https://wishskinhealth.com/collections/courses 3. Set Up Your Online Store There are plenty of platforms that make it easy to create your online store— Shopify , WooCommerce , and BigCommerce  are popular choices. These platforms integrate seamlessly with dropshipping services, so you don’t have to worry about the technical details. 4. Market Your Products J ust like any business, marketing is essential for success. Use social media , email marketing , and your current client base  to promote your new product offerings. You can even run promotions to attract attention! 5. Provide Stellar Customer Service Even though you’re not handling the physical products, your customers still expect great service. Be responsive, provide easy communication channels, and make sure the buying process is smooth. Common Dropshipping Myths Debunked Myth 1: It’s Too Complicated While there is a learning curve, dropshipping is pretty straightforward  once you understand the basics. There are tools and platforms that make it easy for you to automate most of the process. Myth 2: You Won’t Make Any Money Yes, your profit margin may be lower compared to traditional retail, but the low overhead and flexibility  can make it a worthwhile side revenue stream that grows over time. Remember, consistency is key. Myth 3: You Have No Control Over Quality As an esthetician, quality matters to you. By choosing reputable suppliers and working closely with them, you can ensure the quality  of the products you offer and pass that confidence on to your clients. Dropshipping is an incredible business model that can work well for estheticians looking to diversify and generate passive income. By offering skincare and beauty products that complement your services, you can increase your income while providing more value to your clients. It’s a low-risk way to dip your toes into the world of retail without a huge financial investment. If you're ready to explore dropshipping, start small, stay consistent, and soon enough, you’ll be raking in those extra profits! 🤑💅

1. How does the Beam Blanket work, and what makes it different from other wellness products? The Beam Blanket is a red light therapy blanket that uses clinically studied wavelengths of 660nm red light and 850nm near-infrared light to penetrate the skin and reach deeper muscle tissues. Unlike other wellness products, it delivers a full-body red light therapy experience in a convenient, portable, and easy-to-use design. Traditional red light panels or pods often require standing or expensive spa visits, but the Beam Blanket allows users to enjoy the same therapeutic benefits while relaxing at home or in a spa setting. It features breathable materials and heat-insulating technology to enhance comfort and maximize absorption. 2. What benefits does red light therapy offer for skin and muscle recovery? Red light therapy supports: Collagen production – Helps reduce wrinkles, fine lines and improves skin elasticity. Wound healing & scar reduction – Encourages faster skin regeneration. Muscle recovery – Reduces inflammation and speeds up post-workout recovery. Improved circulation – Enhances oxygen delivery to cells. 3. Can estheticians incorporate the Beam Blanket into treatments? Yes! The Beam Blanket is an excellent add-on to facial and body treatments. Estheticians can: Add it to bedding (replacing a quilt) for $25–$100 per "RLT Body Add-On" during any service where the client is lying in bed. Offer it as a membership perk to encourage repeat visits. Bundle it into combo packages (e.g., facial + red light therapy ) at a discounted rate. 4. How often should clients use the Beam Blanket to see noticeable results? We’ve posted a Light Therapy Dosing Review— linked on our website —which breaks down dosing calculations and compares them to biological effects found in scientific literature using LEDs. This resource provides a comprehensive understanding of dosage and the biological outcomes observed in research studies. 5. What type of clients benefit most from red light therapy? Clients with inflammatory conditions Those seeking enhanced elasticity and skin rejuvenation Athletes & active individuals – For muscle recovery and pain relief Detox seekers – Infrared heat encourages gentle detoxification through sweat Clients needing relaxation – Promotes a calm parasympathetic state 6. How can estheticians use this product to enhance their services? Offer add-on packages to facials, massages, and body treatments Create memberships that include Beam Blanket sessions Upsell post-treatment recovery for services like laser, microneedling, or chemical peels Bundle with LED face masks for a full-body rejuvenation package Think creatively: design service models that work for your clientele Beam is happy to consult and help design an implementation plan. Example: If an esthetician works 4 days a week, sees 8 clients per day, and 50% opt for the add-on at $50, working 48 weeks per year, that equates to $38,400 in extra revenue annually. 7. Are there any precautions or limitations when using the Beam Blanket? Red light therapy is considered “low risk, high potential for impact” by the medical community. It is non-invasive and does not emit harmful UV rays or heat like the sun, which has broadband, sporadic wavelengths. Still, it’s important to consult a trusted healthcare professional before adding any new therapies—even holistic ones—into your routine. 8. What results can clients expect after a few weeks of use? Results vary from person to person. The literature referenced in our dosing review shows different time frames for effects depending on the desired outcome. That said, many users report increased skin rejuvenation and faster recovery within the first few weeks of consistent use. 9. How can estheticians incorporate Beam Blanket sessions into their daily routine or spa treatments? According to the literature, red light therapy works best with consistent exposure . Using the Beam Blanket during a service is a great start, but continued use is key. Encourage clients to purchase a Beam Blanket for home use through their esthetician using a 10% discount code. Suggest regular in-spa add-on sessions for clients serious about long-term rejuvenation. 10. Any tips for estheticians on how to market the Beam Blanket to clients? Social media is one of the most powerful tools (after word of mouth) to acquire new clients. Posting short-form videos and captivating imagery can set your services apart. The Beam Blanket lights up a treatment room beautifully—perfect for eye-catching content. Host events : Let clients experience offerings without committing to a full service. Use the 5 STARR method (designed by Marin Neve in Dallas, TX): SERVICE – The body of work you’re producing. TREATMENT – Was the client experience exceptional? Did you make an impact? ATTITUDE – Your presentation from start to finish: tone, language, pricing transparency. RESPONSE – How you handle situations, good or bad. Stay professional. RESULT – Did you deliver the promised outcome? Did you keep the client informed? Bundle with existing services – Offer limited-time promotions for first-time users. Use affiliate marketing – Earn commissions by selling the Beam Blanket to clients for at-home use. Visit https://www.beam-wellness.com to learn more.

Request Your Glacial Skin Demo Here 👉 https://info.glacialskin.com/mariaramos The Hidden Enemy Beneath Your Skin: Understanding Inflammation Imagine a single treatment that could potentially solve almost every skin concern you've ever battled. Sounds too good to be true? Welcome to the world of Glacial Skin – a game-changing approach to skincare that's turning traditional treatments on their head. What is Skinflammation? Every person walking this planet has inflammation brewing beneath their skin's surface. Whether you're struggling with acne, rosacea, wrinkles, or pigmentation, there's one common denominator: inflammation/skinflammation. Glacial Skin doesn't just treat symptoms; it attacks the root cause. How Cold Therapy Transforms Skin at the Cellular Level The science behind Glacial Skin is nothing short of revolutionary. Here's how cold therapy works its magic: Vasoconstriction and Immune Response : By causing blood vessels to constrict, the treatment suppresses redness and reduces the infiltration of inflammatory immune cells. Cytokine Suppression : The cold technology actively reduces pro-inflammatory cytokine production, effectively putting the brakes on the inflammatory cascade. Cold Shock Protein Activation : These remarkable proteins are triggered by the cold, working to suppress inflammation at its core. Beyond Traditional Treatments: A Holistic Approach to Skin Health Unlike traditional cryotherapy, Glacial Skin's patented technology ensures consistent temperature delivery. Their unique loop & feed coolant system doesn't just apply cold – it precisely extracts heat from the skin, creating a controlled and transformative experience. Request Your Glacial Skin Demo Here  👉 https://info.glacialskin.com/mariaramos Who Can Benefit? The most remarkable aspect of Glacial Skin? It's universal. Safe for all Fitzpatrick skin types and ages, with minimal contraindications, this treatment democratizes advanced skincare. Real Results, Real Transformation Clients typically see compounding results over a series of three treatments. But here's the kicker – improvements are often immediate. Imagine walking out of a treatment with visibly calmer, more refined skin. Versatility in Treatment Glacial Skin isn't just a standalone miracle. It can be paired with microneedling, peels, and LED therapy, enhancing and protecting the skin during recovery. The Business of Skin Health For estheticians, Glacial Skin isn't just a treatment – it's a revenue-generating, client-retaining powerhouse. With national average pricing at $325 for Glacial Gloss and $125 for Glacial Glide, it represents a significant opportunity for skincare professionals. Backed by Science Founded at Harvard University and supported by multiple clinical studies, this isn't just another skincare trend. It's a scientifically validated approach to treating skin at its most fundamental level. Your Skin, Redefined Are you ready to stop treating symptoms and start addressing the root cause of your skin concerns? Glacial Skin represents more than a treatment – it's a revolution in understanding skin health. Disclaimer: Individual results may vary. Consult with a licensed skincare professional to determine the best treatment for your specific skin concerns.

The revolutionary BioRePeelCl3 Rose  has officially launched, offering estheticians and skincare professionals an advanced, non-invasive  peel designed to revitalize, hydrate, and restore  the skin without the downtime of traditional chemical peels. What is BioRePeelCl3 Rose? BioRePeelCl3 Rose is a powerful TCA-based bi-phase peel  designed to improve skin texture, reduce hyperpigmentation, and enhance overall skin health. Unlike aggressive peels, it works on a cellular level  to stimulate collagen production while hydrating and nourishing  the skin. How Does It Work? The application process is quick, effective, and easy  to integrate into your treatment menu: 1️⃣ Prep the Skin  – Cleanse and degrease with alcohol wipes. 2️⃣ Apply BioRePeelCl3 Rose  – Shake the vial, draw up the product with a syringe, and massage into the skin in sections until tacky .3️⃣ Leave on for 5 Minutes  – Let the active ingredients do their magic! 4️⃣ Remove & Hydrate  – Wipe off with damp gauze, then apply BioReHydra, BioReLift, and SPF  for optimal post-care. Who Is This Treatment For? ✔ Clients struggling with dull skin, fine lines, acne scars, and hyperpigmentation ✔ Those seeking minimal downtime & instant glow ✔ Anyone looking to enhance skin hydration & barrier health FAQ & Pro Tips for Estheticians 💡 When can clients shave?  Before or 48 hours after the treatment. 💡 What treatments pair well with BioRePeelCl3 Rose?  LED therapy, hydrating masks, and physical exfoliation before application  for best results. 💡 How often can clients get this peel?  A series of 4-6 sessions  every 7-14 days  will give the best results. Post-Treatment Care 🚫 Avoid heat, sweating, and intense workouts for 24-48 hours 🚫 No retinoids or active skincare for 7 days  before & after💧 Hydrate & protect the skin with BioReLift, BioReHydra, and SPF Ready to offer BioRePeelCl3 Rose in your treatment room? NEW CUSTOMER ORDER FORM: https://form.jotform.com/232353652611248 Existing Customer order form: https://form.jotform.com/232353722560249

✨ Ready to Build a Purpose-Driven Practice? If you're ready to elevate your career and offer specialized care that truly makes a difference, now is the time! Join the movement by enrolling in Becky’s $97 Oncology Esthetics Certification Course . Use the code "MONEYMAKING" to get 10% off on all courses In a world obsessed with surface-level beauty, Becky Kuehn, the heart and soul behind Oncology Spa Solutions® , is redefining what it means to truly care for clients facing their toughest battles. Her unique approach to esthetics goes far deeper than skin, offering a compassionate, life-changing experience for those undergoing cancer treatments. The Woman Behind the Mission At 65 years "young," Becky brings over four decades of beauty industry expertise to her passion project. As a cancer survivor herself, her journey fuels her extraordinary mission to empower estheticians with the knowledge and compassion required to provide specialized care. When she's not transforming the esthetics industry, Becky enjoys her role as a loving mom and celebrates 47 years of marriage with her best friend and biggest supporter, Neal. Even her beloved dog’s name— Hallelujah —speaks to her deep spirit of gratitude and joy. 💡 Learn Directly from Becky LIVE on March 24 Get inspired by Becky’s incredible journey and discover how to integrate oncology esthetics into your practice. A Vision Born from Personal Experience “I LOVE, LOVE, LOVE what I am blessed to do in this life,” Becky exclaims with a passion that stems from discovering her true calling. This calling led her to pioneer hospital programs in Washington state in 2009, addressing the specialized skincare needs of cancer patients. What began as a local initiative has blossomed into a national movement. Since founding Oncology Spa Solutions®  in 2013, Becky has helped create over 45 hospital programs  across the United States. She has built a thriving community of trained professionals who not only understand the science behind cancer treatments but also provide compassionate, life-changing care. More Than Just a Training Program Oncology Spa Solutions®  isn't just about teaching techniques—it’s about creating specialists who transform lives through their compassionate touch. The program covers: Understanding the unique challenges cancer treatments present to skin, hair, and nails. Safely adapting esthetics services for clients at any stage of treatment. Creating therapeutic environments that nurture both body and spirit. Building vital connections with medical professionals to create holistic care teams. Developing business strategies to make these specialized services accessible to those who need them most. A Stamp of Excellence As a testament to its quality and impact, the Oncology Spa Solutions®  program is accredited by the Commission on Accreditation (COA)  and approved by the Society for Oncology Massage (S4OM)  in collaboration with the Society for Oncology Esthetics (S4OE) . Graduates don’t just receive knowledge—they gain credibility  in a field where proper training can make all the difference. 🌟 Ready to Take Your Esthetics Career to the Next Level? Be part of a community that’s changing lives—sign up for the March 24 live event  or enroll in the $97 certification course  and get 10% off with code MONEYMAKING . The Ripple Effect of Compassion Becky’s work creates a ripple effect of healing and compassion. Her graduates don’t just offer services—they become beacons of support  in their communities. Many of her original students are still working in Washington hospitals, while dozens more have established programs nationwide, carrying her mission forward and touching countless lives. 💖 Join Us and Be a Part of This Life-Changing Movement Whether you’re looking to expand your skills or find more meaning in your work, Oncology Spa Solutions® offers a path to purpose. Join the Movement and Elevate Your Practice For estheticians seeking more purpose in their work, Oncology Spa Solutions®  offers a path to transforming lives. Beyond certification, graduates gain access to an exclusive Pro Membership Community  with ongoing support, coaching, and resources to help them continue growing in this specialized field. As Becky beautifully states: “To ensure we have trained, safe hands ready to help those who need us the most.” Are you ready to make a difference? 🎓 Enroll in the Life-Changing $97 Course Today and Use Code MONEYMAKING for 10% Off or Reserve Your Spot for the Upcoming Live Event!

In the ever-evolving world of hair removal techniques, one ancient method is making a remarkable comeback. The Art of Sugaring: Nature's Sweet Secret to Smooth Skin  is revolutionizing the beauty industry with its natural ingredients, impressive results, and eco-friendly profile. But what exactly makes this sticky situation so sweet? Let's dive into the fascinating science behind sugaring and why beauty professionals and clients everywhere are making the switch. Understanding The Science of Sugaring: Nature's Sweet Secret to Smooth Skin At its core, sugaring is beautifully simple. The paste typically consists of just three ingredients: sugar, water, and lemon juice. When heated together, these components create a unique paste that adheres to hair but not living skin cells. Here's what happens on a molecular level: When sugar is heated with water and an acidic component like lemon juice, it breaks down into glucose and fructose molecules. These smaller molecules then reassemble into chains that create a water-soluble paste with the perfect consistency for hair removal. The paste penetrates hair follicles and wraps around the hair shaft rather than sticking to the skin, which explains why many clients report significantly less pain compared to traditional waxing. This is the true essence of The Science of Sugaring: Nature's Sweet Secret to Smooth Skin . Why You Need to Master The Science of Sugaring Sugaring isn’t just about hair removal—it’s about providing clients with a gentler, more effective treatment that keeps them coming back. Whether you’re a seasoned esthetician or just starting your sugaring journey, understanding the technique in depth can elevate your business and enhance client satisfaction. 🎯 Ready to take your skills to the next level? Join Myra Aviles for a FREE Virtual Sugaring Workshop on April 3rd! Gain valuable insights and tips that will help you perfect your sugaring technique and wow your clients. The Biological Benefits of Nature's Sweet Secret to Smooth Skin The scientific advantages of sugaring extend beyond just its chemical composition: Directional Removal:  Unlike waxing which removes hair against its growth direction, sugaring gently slides hair out of the follicle in the natural growth direction, significantly reducing, if not eliminating breakage and ingrown hairs.  Exfoliation Without Trauma/Sugar Paste Does Not Adhere To Live Skin Cells:  Studies show that sugaring removes dead skin cells without removing live ones—a gentler form of exfoliation that doesn't compromise the skin barrier. Skin-Friendly pH:  With a pH level close to that of human skin, sugar paste doesn't disrupt your skin's natural acid mantle, making it suitable even for sensitive skin conditions like eczema and psoriasis. Sugar Is Never Hot:  Sugaring is only performed at or below body temperature so you will never risk burning a client. This also helps prevent unnecessary irritation from heat. Environmental Aspects of The Science of Sugaring In today's eco-conscious world, The Science of Sugaring: Nature's Sweet Secret to Smooth Skin stands out as a remarkably sustainable option: Biodegradable Formula:  The organic components break down naturally without introducing harmful chemicals into waterways. Reduced Waste:  No strips, sticks, resins and chemical solvents. One ball of sugar & biodegradable gloves can complete an entire service without having to go back to your work station for more product or disposable accessories.  Energy Efficient:  Sugaring paste requires minimal heating and can often be used at room temperature, reducing energy consumption compared to traditional hot wax systems. Increase Client Retention and Maximize Profits Happy clients mean loyal clients and Sugaring’s gentle approach ensures a pain-free, effective experience that keeps them coming back. With higher client satisfaction and the ability to work with a wide range of skin types, sugaring helps you build a thriving, loyal customer base. 💸 Ready to boost your bottom line and client loyalty? Don’t miss Myra Aviles’ FREE Virtual Sugaring Workshop on April 3rd! Learn how to retain clients and maximize profits with expert sugaring techniques. The Business Benefits: Why Professionals Love The Science of Sugaring The scientific benefits translate directly to business advantages: Higher Profit Margins:  With simple, inexpensive ingredients and minimal equipment needs, overhead costs stay low. Service prices are higher than waxing and can be performed more often since sugaring can extract the hair at a shorter length than waxing. Client Retention:  Research shows that clients who experience proper  sugaring rarely go back to other hair removal methods. Happy clients tell five friends and the love of sugaring spreads among their communities connecting them to you, creating a loyal customer base effortlessly.  Versatility:  The less abrasive, more effective method of sugaring paste makes it effective for all hair types, body areas and the most sensitive skin clients, allowing professionals to service a wider range of clients. Learn From The Sugar Guru: Myra Aviles When it comes to mastering The Art of Sugaring, Myra Aviles, widely recognized as "The Sugar Guru," is known for her passion and dedication to helping others achieve sweet success. With over 20 years of expertise in perfecting sugaring techniques and training professionals across the globe, Myra has honed in on the techniques needed to make your method as graceful as possible.  Her unique approach combines traditional methods with innovative techniques, allowing her students to achieve superior results while maximizing efficiency and profitability. Her comprehensive understanding of both sugaring and the business strategies that make it successful has helped countless professionals transform their practices. "My passion for sustainability and eco-friendly practices led me to embrace sugaring, which perfectly aligned with my values and delivered undeniable results. Sugaring played a key role in helping me open my own 5-room spa, where I spent over a decade helping clients experience its benefits while building a thriving business. Throughout my career, I’ve had the joy of working with students of all levels and the opportunity to mentor future educators while contributing to the development of a leading global educational team within my own academy, Guru Sugaring Academy ." Ready to Transform Your Beauty Business? If we have piqued your interest, this is the perfect opportunity for you to explore more. Join Myra Aviles, The Sugar Guru, for our upcoming FREE Virtual Sugaring Workshop  with live demos that will take you deeper into The Science of Sugaring: Nature's Sweet Secret to Smooth Skin. Free Sugaring Workshop Details: Presenter:  Myra Aviles, The Sugar Guru Date:  April 3rd Time: 9 AM HST | 11 AM PST Duration:  60-90 Minutes Bonus: Access to Pro Brand Resource List With Exclusive Guru Discounts

What happens when a passion for beauty meets an unstoppable desire to help others? You get Becky—a cancer survivor turned industry trailblazer who's redefining skincare for cancer patients. After her own life-changing journey, Becky realized that beauty isn't about perfection—it's about restoring confidence and comfort for those who need it most. Now, she's on a mission to train estheticians to provide safe, compassionate care that truly makes a difference. Get ready to be inspired by Becky's story and discover how oncology esthetics is transforming lives—one soothing touch at a time! 💕 Becky's Journey: From Cancer Survivor to Oncology Beauty Advocate When Becky was diagnosed with cancer, she couldn't have imagined how profoundly it would transform her life and career path. Her personal battle became the catalyst for a meaningful professional mission that would touch countless lives. "During my cancer journey, I reached a pivotal moment—one filled with fear and uncertainty, where I felt a complete loss of control," Becky recalls. This experience gave her unique insight into what patients endure beyond the physical symptoms, highlighting the emotional and psychological challenges that often go unaddressed in traditional treatment settings. After recovery, Becky's perspective on beauty underwent what she describes as "a complete 180-degree transformation." Her previous focus on aesthetics and perfection shifted dramatically. "It's no longer about beauty and perfection—it's about helping other human beings on a tough journey to appreciate the skin they're in and embrace the moments they have," she explains. "After facing death, the little things simply no longer hold the same weight." This profound shift in perspective led Becky to envision a new career path combining her expertise in beauty and wellness with oncology care. "After my own cancer journey, it became a dream of mine," she shares. "I just needed to gain the experience and reach a point in my life where I could pursue it wholeheartedly and be the best I could be." Today, Becky's work focuses on helping cancer patients regain confidence and find inner strength—elements she considers "vital parts of healing and recovery." Her approach addresses the whole person, not just the physical aspects of cancer treatment, offering patients tools to navigate their journey with dignity and self-compassion. Through her unique blend of oncology knowledge and beauty expertise, Becky has created a space where patients can reclaim parts of themselves that cancer threatens to take away. Her story stands as a powerful reminder that sometimes our greatest challenges can lead us to our most meaningful purpose. Transforming Challenges into Compassion: Becky's Vision for Oncology Spa Care When Becky speaks about the oncology spa industry, her passion radiates through every word. Drawing from her own cancer journey, she brings a unique perspective that bridges the gap between beauty professionals and cancer patients—a connection she believes is not just important, but essential. "This is important because 1 in 2 men and 1 in 3 women in their lifetime will experience cancer," Becky explains with conviction. "That means if you work with humans, you WILL have clients who've had cancer. And as an esthetician or spa professional, we need to know how to work with them." One of Becky's missions is dispelling misconceptions that hold beauty professionals back from serving this vulnerable population. "One of the biggest misconceptions spa professionals might have is the fear that they might 'do more harm than good,'" she points out. "Many estheticians believe that performing services on someone with cancer is risky or even contraindicated, leading some to avoid these clients altogether." She passionately counters this belief: "The reality is that safe, modified esthetic treatments can be incredibly beneficial for cancer patients—helping to soothe compromised skin, reduce stress, and restore a sense of normalcy. The key is proper oncology esthetics training." Becky's approach to oncology spa care encompasses multiple dimensions of healing. She outlines the profound impact estheticians can have through "providing safe and gentle skincare," "offering compassionate touch," and "boosting self-confidence" for those experiencing appearance changes due to treatment. Beyond technical skills, she emphasizes the importance of "creating a supportive and uplifting environment" where clients feel valued and heard. The rewards of this work, according to Becky, transcend the typical professional satisfaction. "Working with cancer patients as an esthetician brings deep emotional rewards that go far beyond skincare," she shares. These rewards include "making a genuine difference," "building deep connections," and "restoring confidence and self-worth" in clients during their most vulnerable moments. Perhaps most poignantly, Becky notes how this work transforms the practitioner as well: "Working with cancer patients often shifts your own outlook, reminding you of the power of resilience, gratitude, and human connection. It's a constant reminder of what truly matters." Through her training programs and advocacy, Becky continues to champion this specialized field, ensuring that beauty professionals have the knowledge and confidence to support cancer patients with expertise and compassion. Her work stands as testimony to how personal challenges can evolve into a calling that touches countless lives, proving that in the realm of wellness, the most powerful treatments often come from the heart. Step Into Your Purpose  Ready to take your esthetics practice to the next level? Oncology Spa Solutions® offers more than just certification—it’s a path to meaningful impact. Join an exclusive Pro Membership community where you’ll receive ongoing coaching, support, and resources to excel in this life-changing field. Ready to start?  Enjoy 10% off all courses  with code: MAKINGMONEY —and begin transforming lives today! The Healing Touch: Becky's Guidance for Estheticians in Oncology Skincare Training For estheticians drawn to making a difference in the lives of cancer patients, Becky offers both practical wisdom and heartfelt encouragement. Her approach combines professional expertise with profound compassion born from personal experience. "Take the first step, get trained; knowledge is power," Becky advises estheticians feeling uncertain about entering the oncology skincare field. She emphasizes the importance of education as the foundation for confidence, adding that her ELC coaching program helps practitioners connect with their local cancer community, bridging the gap between passion and practical application. Creating an inclusive environment for cancer patients begins with visibility and preparation. "After training, make sure to add the service(s) to your menu and website," Becky recommends. "We teach you how to have what you need for treatments to meet the special needs of oncology clients." This approach not only signals to patients that they are welcome but ensures they receive care tailored to their unique circumstances. When asked about the impact of touch therapy in a spa setting, Becky's response reveals the profound difference estheticians can make: "An oncology-trained esthetician has the power to truly brighten a patient's day in a way no one else can." The evidence of this impact comes directly from those she's served: "I've received heartfelt notes and cards from patients expressing how our care made the difference between a good day and a bad one—and for some, it was the most uplifting part of their entire cancer journey." For Becky, self-care is far more than a luxury—it's a vital component of healing. "Self-care plays a crucial role in the healing process for cancer patients, offering both physical and emotional benefits," she explains. "It provides a sense of control, comfort, and normalcy during a time when so much feels uncertain." She notes that even simple practices can yield significant benefits: "Simple acts of self-care—like gentle skincare, relaxation techniques, or nourishing touch—can reduce stress, improve skin health, and enhance overall well-being." Through these practices, estheticians offer not just physical relief but also emotional sanctuary—a place where patients can temporarily step away from their diagnosis and reconnect with themselves. Becky's guidance illuminates how estheticians can transform their technical skills into healing art. By blending specialized knowledge with genuine compassion, beauty professionals can offer something precious to cancer patients: moments of dignity, comfort, and care during life's most challenging chapter. Cultivating Compassion: The Evolution of Oncology Spa Solutions When Becky reflects on the growth of Oncology Spa Solutions, her voice fills with the quiet pride of someone who has witnessed a movement blossom from a single seed of compassion. "Sharing this incredible journey with others has been the most rewarding part," she shares, her perspective shaped by both personal experience and professional dedication. "I started as one, but through training, I've brought over 14,000 skilled hands and compassionate hearts into this work." This exponential growth represents more than just numbers to Becky—it's about accessibility and care for vulnerable individuals. "My ultimate goal is to have an oncology-trained spa professional in every community—so no cancer patient is ever turned away or treated unsafely," she explains, revealing the driving vision behind her educational efforts. As oncology training has gained traction among spa professionals, Becky has observed a meaningful transformation in the industry's approach to inclusivity. "The field is becoming more welcoming and compassionate by embracing a diverse mix of professionals and focusing on treating the person, not just the condition," she notes. This shift emphasizes holistic care that considers each client's complete humanity: "This means more emphasis on understanding each client's unique story, cultural background, and emotional needs, leading to care that feels both supportive and truly inclusive." The impact of her training extends beyond technical skills, often rekindling the passion that drew many estheticians to their profession in the first place. When asked about feedback from course participants, Becky shares, "Many have told me it was life-changing—which is why I chose that name for the course—or that it rekindled their love for skincare and helped them become even better at what they love to do." Through her work, Becky has created not just a training program but a community of practitioners united by purpose. Each graduate becomes part of a growing network of professionals equipped to offer specialized, compassionate care to those who need it most. Her story illustrates how personal experience, when channeled through education and advocacy, can transform an industry and touch countless lives in the process. Nurturing Both Skill and Spirit: Becky's Guidance for Aspiring Oncology Estheticians When Becky offers advice to estheticians entering the specialized field of oncology skincare, her guidance reflects a perfect balance of technical expertise and heartfelt compassion. Drawing from years of experience, she emphasizes the importance of individualized care above all else. "Work with each client individually," Becky advises those looking to balance technical skills with emotional intelligence. "Use the training insights to know which questions to ask, making it easier for them to choose the right treatment plan." This client-centered approach acknowledges that each person's cancer journey is unique, requiring customized care rather than one-size-fits-all solutions. When asked about the most essential quality for estheticians working with oncology clients, Becky's answer comes from a place of deep understanding. "The key trait an esthetician should have when working with oncology clients is compassion and the desire to help," she explains. "Beyond technical skills, the ability to create a safe, supportive, and understanding space is essential." She elaborates on why this matters so profoundly: "Oncology clients may be facing physical and emotional challenges, so a gentle touch, active listening, and genuine care can make all the difference in their experience." Encouragingly, Becky notes that most estheticians already possess this crucial quality: "Most estheticians I meet tell me the reason they got into this field of work because 'they want to help.' So, they already have the most important quality." Becky's commitment to continuous growth serves as a model for those she mentors. "I'm a lifelong learner!" she shares enthusiastically. "I take every patient-focused class and medical training that covers new cancer treatments and advancements so I can translate that knowledge into valuable insights for spa professionals." This dedication ensures that her teaching remains current with medical advancements, bridging the gap between clinical oncology and supportive skin care. Through her guidance, Becky illuminates a path for estheticians that honors both technical excellence and emotional sensitivity. Her approach demonstrates that in oncology skincare, the most effective practitioners are those who nurture not only their clients' skin but also their spirits, creating spaces of healing that extend far beyond the treatment room. Make a Difference with Your Skills  Want to elevate your esthetics practice and touch lives in a profound way? Oncology Spa Solutions® provides the tools and expertise to help you specialize in oncology esthetics. Beyond certification, you’ll gain access to our Pro Membership community—offering continuous support, coaching, and growth opportunities. Ready to get started?  Use code MAKINGMONEY  for 10% off all courses  and begin your journey toward creating a lasting impact. Envisioning Tomorrow: Becky's Hope for the Future of Oncology Spa Care When Becky looks to the horizon of oncology esthetics, her vision is illuminated by the remarkable progress she's already witnessed. "Over the years, I've witnessed a profound shift in how medical teams perceive estheticians," she shares, her voice carrying the weight of hard-earned recognition. "We are now recognized as part of the circle of care for their patients—they need us and respect us." This evolution from outsiders to valued partners in patient care represents a significant milestone, one that Becky approaches with both pride and responsibility. "It's our responsibility to rise to that level and uphold this new reputation," she emphasizes, acknowledging that with recognition comes the obligation to maintain the highest standards of practice. Becky sees this shift as part of a broader transformation within the beauty industry, one that increasingly embraces inclusivity for those with serious health conditions. "The beauty industry is becoming more inclusive and accessible by recognizing the diverse needs of individuals with serious health conditions," she observes. "More brands and professionals are prioritizing education on medically reactive and sensitive care, developing gentler, better products, and adapting treatments to be safe and effective for those undergoing medical challenges." This evolution extends beyond products and techniques to encompass a more holistic approach to client care. "Spa and skincare professionals are also stepping into a greater role as part of a client's overall well-being, creating safe spaces where everyone feels seen, supported, and empowered," Becky notes. "This shift is not just about beauty—it's about restoring confidence, dignity, and comfort for all." For estheticians inspired to join this movement, Becky offers concrete paths forward. "Get trained, join a community that will support your growth and ongoing learning!" she encourages. Her organization continues to develop resources to nurture this community: "We're launching a new Facebook page, we offer advanced training retreats for deeper connections and continuous education." She particularly highlights the importance of professional organizations in advancing the field: "Become part of the newly formed Society for Oncology Estheticians—a place for networking, advanced courses, and industry conferences to keep you learning and evolving!" Through Becky's forward-looking perspective, we glimpse a future where beauty services are truly accessible to all, where estheticians are valued members of healthcare teams, and where the healing power of touch and care reaches those who need it most. Her vision reminds us that in the intersection of beauty and wellness lies tremendous potential for compassionate, transformative care. Turn Your Passion into Purpose  🌟Discover how Oncology Spa Solutions® can help you create real change through oncology esthetics. Our courses go beyond certification, giving you access to an exclusive Pro Membership community filled with expert guidance, ongoing coaching, and growth opportunities. 🔥 Take the first step today!  Get 10% off all courses  with code MAKINGMONEY  and start making a difference in the lives of those who need it most.

As a money-making esthetician, I’m always looking for ways to introduce new services while keeping my clients excited and engaged. Recently, I took a class with Aya's masterclass , and while I’m not quite a master yet, I know that practice makes perfect! Rather than giving clients the illusion that I’m an expert right away, I decided to do a model call—something I’ve done successfully in the past. This time, though, I leveled up my strategy and saw even better results. https://www.ayasmasterclass.com/ The Power of a Model Call Model calls are an amazing way to practice new techniques while attracting both new and returning clients. The key is to offer the service at a discount—in my case, 50% off. It’s a win-win: clients get a great treatment at a reduced rate, and I get hands-on experience. Leveling Up My Model Call Strategy This time around, I added a crucial element: automated email list building. Instead of just posting a model call on social media, I created a link through my website so anyone who signed up was automatically added to my email list. Honestly, I don’t know why I didn’t think of this before! You can also use a Google Form to collect email addresses if you don’t have a website set up. Building your email list through model calls means you’re not just getting clients once—you’re creating future opportunities to re-target them. Whether they book another treatment or not, you’ve got their info and can follow up with promotions, tips, and updates. Making It Special: The Client Experience To make the model call truly memorable, I focused on every detail: • Warm Welcome: Clients are greeted with water, coffee, and a personalized cookie. • Relaxing Atmosphere: The diffuser is running, the bed warmer is on, and I have all the gadgets ready to go. • Comprehensive Consultation: I do a thorough skin analysis and discuss their current routine. I always make a minimum of three product recommendations because I truly believe in the products I use and want them to get the best results at home. Securing Commitments Upfront One thing I’ve learned the hard way is that no-shows can be a nightmare—especially when you’re offering discounted services. This time, I made sure to send an invoice and require payment before the appointment. If they don’t pay, they lose their spot—simple as that. Plus, I send a friendly reminder to make sure they’re still on board. Follow-Up Is Key After the treatment, I make it a priority to follow up on Monday to see how their skin is feeling, check if they want to rebook, and ask for a review. This shows I genuinely care about their experience and gives me valuable feedback. Why Model Calls Are Worth It Not only do model calls give you hands-on practice and help perfect your technique, but they’re also an incredible way to build rapport, gather reviews, and create ongoing relationships. This year, my main focus is growing my membership base, and these model calls are a fantastic way to reconnect with past clients and attract new ones. If you’re introducing a new service or simply want to generate buzz, give model calls a try. Just remember to build your email list, secure payments upfront, and make every client feel special. You’ll be amazed at how this simple strategy can help grow your business and boost your confidence in new techniques!

Sign up for Faire and start shopping for unique, high-quality products that will have your clients obsessed! From candles and self-care sets to luxe accessories, you’ll find everything you need to make Mother’s Day (and every day) extra special. www.faire.com/apply/r/6bieafbhc3 Mother’s Day is coming up fast, and if you’re not already planning how to make the most of it in your beauty business — girl, what are you waiting for?! This is the perfect time to level up your services and boost your revenue, and one of the easiest ways to do that is by adding some cute retail items to your lineup. Let me put you on to Faire . Faire is an online wholesale marketplace that’s all about helping small businesses like ours thrive. You’ll find everything from luxurious candles to gorgeous self-care goodies, and you don’t have to order huge quantities to get started. Plus, they’ve got great perks like free shipping credits and easy returns on your first order from any brand. Why Retail Matters in Your Beauty Biz Adding retail to your beauty business isn’t just about making extra money (although, let’s be real, that’s a big part of it). It’s also about enhancing your client experience . Think about it: your clients come in to feel pampered, refreshed, and taken care of. Sending them home with a little gift or offering cute retail items at checkout makes them feel extra special — and it keeps your business top of mind long after they leave. Plus, with holidays like Mother’s Day, people are already in the mindset of treating themselves or someone they love. This is prime time to offer something unique and thoughtful! Top Picks for Mother’s Day Retail from Faire Here are some of my favorite retail ideas that are perfect for Mother’s Day (or really any time you want to make your clients feel special): 1. Candles That Set the Vibe Who doesn’t love a good candle? Look for hand-poured soy candles with calming scents like lavender, vanilla, or eucalyptus. You can gift one with every 60- or 90-minute Mother’s Day facial or just display them at checkout for an easy upsell. 2. Luxe Self-Care Sets Think bath salts, body oils, or pretty bath bombs. Clients love taking a piece of that spa experience home with them. Plus, these make amazing gifts! Package them with a little ribbon and a cute tag, and you’re golden. 3. Little Extras That Wow Things like silk eye masks, gua sha tools, or jade rollers are super popular right now. These are great as standalone retail items or as part of a Mother’s Day package. Plus, they’re easy to pair with your skincare treatments to boost results. 4. Jewelry That Sparkles I’m talking dainty, handcrafted pieces that feel special and unique. It’s a nice touch that clients can either gift or keep for themselves. Faire has tons of cute options, so definitely check those out. 5. Aromatherapy Goodies Essential oil rollers or mini diffusers are the perfect add-on for clients looking to chill out at home. Plus, they pair beautifully with any relaxation-focused treatment. How to Use These Retail Items to Make More Money Gift with Service:  Offer a candle or an aromatherapy item as a gift with your Mother’s Day facials. Clients love getting a little something extra! Create a Package:  Bundle a 90-minute facial with a candle and jade roller for a “Pamper Mom” special. Upsell at Checkout:  Have a cute display with all your retail items so clients can easily grab something on their way out. Limited-Time Only:  Emphasize that these goodies are just for Mother’s Day to create urgency and encourage purchases. Retail doesn’t have to be intimidating or complicated. With Faire, you can easily find beautiful, high-quality items that complement your treatments and elevate your client experience. Plus, it’s a smart way to boost your bottom line without a ton of extra work. So, what are you waiting for? Head to Faire  and start curating your Mother’s Day lineup today. Your clients (and your wallet) will thank you! Sign up for Faire and start shopping for unique, high-quality products that will have your clients obsessed! From candles and self-care sets to luxe accessories, you’ll find everything you need to make Mother’s Day (and every day) extra special. www.faire.com/apply/r/6bieafbhc3

Are you ready to take your facials to the next level with Korean skincare ? K-Beauty is known for its innovative, high-performance formulas that deliver glowing, healthy skin —and estheticians everywhere are incorporating these professional-grade products into their treatment rooms. We’ve partnered with Andrea from Advanced Aesthetics Source to bring you the top best-selling Korean skincare products that will enhance results, boost client retention, and elevate your services ! Here’s what’s trending in K-Beauty for estheticians: Desembre Derma Science Oxy Peel Bubble Mask Cleanser This oxygenating bubble mask + cleanser deeply detoxifies the skin, lifts impurities, and provides a brightening effect. It’s the perfect way to prep the skin for advanced treatments. Best for: Acne-prone, dull, and congested skin How to use: Apply during double cleansing to oxygenate and detoxify before extractions or peels Desembre Derma Science Jojoba & Honey Massage Cream Infused with hydrating jojoba oil and soothing honey , this luxurious massage cream has the perfect slip for facial sculpting and lymphatic drainage . It nourishes the skin while reducing tension. Best for: All skin types, especially dry or sensitive How to use: Use during facial massages or post-exfoliation to calm and hydrate the skin. BR Pharm MelaRX Serum A K-Beauty powerhouse for hyperpigmentation! This serum brightens skin, evens tone, and fades dark spots with potent ingredients. Perfect for skin-rejuvenating treatments . Best for: Hyperpigmentation, uneven skin tone, and post-inflammatory marks How to use: Ideal for microneedling, LED therapy, or post-chemical peel care Desembre Oxyjet Elixir Pro Treatment This oxygen-infused elixir hydrates, soothes, and revitalizes post-extraction or post-dermaplaning skin, leaving it dewy and refreshed . Best for: Dehydrated, sensitive, or post-procedure skin How to use: Apply after dermaplaning, extractions, or peels for deep hydration and skin recovery. Skin Remedy Hydrodermabrasion Serum Concentrate Designed to enhance hydrodermabrasion treatments , this serum exfoliates, brightens, and deeply hydrates for a smoother, glass-like skin effect. Best for: Clients seeking that ultra-smooth, plumped-up glow How to use: Use with hydrodermabrasion devices for a next-level exfoliation + hydration boost. Why Estheticians Love These Best-Selling Korean Skincare Products These professional-grade Korean skincare products are not just hype—they deliver real results . Whether you’re focused on brightening, hydration, or advanced exfoliation , these formulas help customize treatments to each client’s skin needs . Where to Get These Must-Have Korean Skincare Products You can shop all these best-selling K-Beauty products at Advanced Aesthetics Source and start incorporating them into your treatments today!

In the high-pressure world of esthetics, caring for your mental and emotional well-being can sometimes take a backseat. Between seeing clients all day, managing social media, and handling the logistics of running (or working in) a spa, it’s easy to feel overwhelmed, isolated, or even stuck. Heather Dempsey— award-winning spa owner, mentor, and therapeutic coach —offers insight into the most common mental health challenges estheticians face, plus practical steps to ensure you flourish in both work and life. The Most Common Emotional Challenges Estheticians Face Feelings of Abandonment or Lack of Support Some estheticians feel disheartened when family and friends don’t promote or champion their business. This can trigger a sense of isolation as if the people closest to you are indifferent to your dreams. Heather’s Take Ask yourself, “Is it 100% true that I can’t succeed without their support?” or “Have I managed some wins on my own before?” By reframing and questioning your assumptions , you often find you’re more capable and supported than you realize. Working Alone & Feeling Isolated Many estheticians work solo—renting a suite or running a small studio. The lack of day-to-day camaraderie and limited family support can deepen feelings of loneliness. Heather’s Take “Are you truly alone or is there a thriving online community or local group you could join?” Seek out professional networks, masterminds, or local meetups. You’re not as alone as you may think . Imposter Syndrome When it seems everyone is more skilled or advanced, imposter syndrome creeps in. You might find yourself believing you’re “not good enough” or “not as credible” as others. Heather’s Take Challenge that belief: “In what ways am I actually excelling? What evidence proves I’ve succeeded?” Gather testimonials or results from clients—they offer real proof that you do belong in this industry. Fear of Missing Out (FOMO) Seeing the latest skincare trend or device can trigger anxiety: “If I don’t invest, will I fall behind?” or “Everyone else is offering this—I have to do it too.” Heather’s Take Slow down. Ask, “Will my business truly fail if I don’t jump on this bandwagon?” Often, a more patient, strategic approach pays off. It’s more effective than chasing every shiny new toy. Strategies for Managing Stress During Busy Seasons For many estheticians, the busy season can be a whirlwind of back-to-back appointments. Here’s how Heather suggests staying centered: Energetic Cleansing & Shielding Daily Ritual Use a short meditation or visualization to “release” the energies picked up from clients. Imagine a protective bubble around you before and after each appointment. Physical Space Incorporate sage smudging, essential oils, or even a salt lamp to clear negative vibes. Therapy & External Support When to Seek It If you’re consistently overwhelmed, seeing a therapist, counselor, or therapeutic coach can help you process stress. Business Consultant If your stress is rooted in business decisions, it might be a sign you need strategic help more than just emotional support. How to Establish Healthy Boundaries with Clients Create Policies You’ll Actually Enforce Think Ahead Instead of waiting until you’re fed up with what a client has done for the third time - to enforce rules, consider what you need from day one. Do you require 24-hour cancellation notices? Specific boundaries on texting or after-hours calls? Communicate Clearly Include these policies on your website, booking page, or in a friendly email. Clients often respect rules more when they see them from the start. Know that your policies WILL piss people off when you enforce them.  Be ready for it - maybe even role-play what that conversation could sound like.  Detach from Taking Things Personally Heather’s Insight “Clients are focused on their needs. They’re not usually ignoring your boundaries to be rude—they’re just not thinking about them.” Consistently reassert your rules without anger or guilt. Practical Example Set up an automatic voicemail or text response indicating you’ll reply during business hours. Stick to it.  Only you can protect your boundaries!   The Role of Self-Care in Preventing Burnout Know Your Energy Levels If You’re Fatigued or Sad Choose nurturing practices like restorative or yin yoga, meditation, or gentle walks. These replenish your nervous system and help you reset. If You’re Frustrated or Angry Consider activities that let you release pent-up tension—like kickboxing, high-intensity workouts, or even painting to vent your emotions. Make It Non-Work Related Heather’s Wisdom “If every hobby connects to your business, you’ll never switch off.” So try a dance class, learn a new language, or do something completely unrelated to skincare. Variety fosters creativity and deters burnout. Balancing Personal Life with Spa Demands Outsource & Delegate Virtual Assistant A VA can handle your social media scheduling, email, or client follow-ups—freeing you to focus on actual treatments or self-care. Reception Support Consider a part-time receptionist to answer phones or handle booking requests. It’s an investment in your own mental health. Set Clear Work/Non-Work Hours Define Your Off-Time Decide when you’ll stop answering emails or messages. If your voicemail says you respond only within certain hours, honor that . Ask Family or Friends for Support Whether it’s emotional support, help with childcare, or simply respecting your business hours, communicate what you need from loved ones, and don't take it personally if they say no.  Signs It Might Be Time for a Professional (for Mental or Business Support) Heather’s Insight “Often we wait until we’re in crisis mode to seek help, but it’s far more effective to get support  before  the meltdown happens.” Consider a coach or therapist even when you feel healthy and balanced.  But if it is too late and you are: Crying often, feeling unmotivated, or losing hope: you may be experiencing burnout - therapy and emotional support is key—but a business coach or consultant might also be crucial. If your operations are chaotic, no amount of therapy alone will fix the root those problems will keep causing issues and the emotional aspect may never improve even with therapy. Patterns & Beliefs : If your self-doubt or stress constantly sabotages your growth, a therapeutic coach can help dismantle negative patterns while you work on actual business strategy so you rid yourself of the blocks so you can handle anything that comes your way and thrive in the industry. Tools & Resources to Develop Resilience Support Systems Masterminds or Accountability Groups Meeting regularly with peers to share goals and challenges can keep you motivated. Coach or Courses with accountability For business or personal development, staying educated keeps you inspired and less likely to stagnate. Boundaries & Self-Care Combo Daily Rituals A quick journaling session each morning or evening can help discharge worries, track progress, and celebrate wins. Energy-Clearing Practices Reiki, smudging, guided meditations, or short breathwork sessions—whatever resonates with your personal beliefs—can help you refocus throughout the day. Heather’s Core Advice “Resilience thrives when you blend self-care, good boundaries, a supportive network, and the willingness to ask for help—before you feel you need it.” Key Takeaways & Final Thoughts Being an esthetician comes with its own unique challenges—feeling isolated, contending with imposter syndrome, grappling with FOMO, and balancing business demands with personal life.  According to Heather Dempsey , success isn’t just about mastering the latest skincare technology, app, or marketing approach. It’s about relationships, communication, working smarter not harder, prioritizing emotional wellness , setting healthy boundaries , and investing in real support —whether that’s therapy, coaching, or a community of peers. Remember: Ask yourself truthful, challenging questions to break negative thinking. Maintain regular self-care aligned with your emotional needs. Enforce boundaries so clients respect your time and energy. Build a business structure that doesn’t overwhelm you. Don’t wait for crisis mode—seek guidance early. Ultimately, your mental well-being isn’t an optional add-on. It’s the foundation of everything you do in the aesthetics industry—and it’s what will carry you forward to a fulfilling, sustainable career. Curious about more in-depth methods to handle stress and thrive in esthetics? Reach out to Heather Dempsey to explore her coaching resources for a personalized approach to mental wellness and business mastery. www.elitespapros.com     Wishing you all the balance and success you deserve!

Let’s be real—SEO can feel like a never-ending puzzle, and figuring out how to structure your content properly is just another piece of that puzzle. But here’s the thing: proper text headings are an easy win! They not only make your content easier to read but also help search engines (and your audience) understand what’s important on your page. What’s the Deal with Text Headings? Think of text headings as the signposts of your webpage. They come in different levels, from  (the big boss) to  (the little sidekick). These headings break up your content into digestible sections, making it easier to skim and more organized for both humans and search engines. Why Should You Care About Headings for SEO? Using headings the right way isn’t just about making your page look pretty—it’s about making it work smarter. Here’s why they matter: 1. They Make Content Easy to Skim Nobody (and I mean nobody) enjoys reading a giant wall of text. Clear, well-structured headings let people find what they need quickly—keeping them on your site longer and reducing bounce rates. 2. Search Engines Love a Good Structure Google is kind of like that one friend who’s obsessed with organization. It scans your headings to figure out what your page is about, so a clear heading hierarchy can help boost your rankings. 3. You Can S neak in Keywords (The Smart Way) Headings carry a little extra SEO weight, so naturally incorporating keywords into , , and  tags can give your rankings a boost. Just don’t go overboard—Google can spot keyword stuffing from a mile away! 4. Accessibility for the Win Not everyone navigates the web the same way. Proper headings make life easier for people using screen readers, improving the experience for everyone. Win-win! Pro Tips for Headings That Work If you want to get the most out of your headings, follow these golden rules: Use Just One  Per Page  It should be the title and clearly tell people what your page is about. Keep a Logical Flow  comes after ,  after , and so on—don’t skip levels! Work in Keywords Naturally Think helpful, not robotic. Make Them Interesting! Your headings should be clear, but also engaging enough to make readers want to keep scrolling. No Heading Skipping Jumping from  to  without an  can make things messy. Final Thoughts If you’ve been ignoring headings, it’s time to give them some love! They’re one of the easiest ways to improve your SEO, make your content more readable, and keep visitors coming back for more. So, go ahead—structure that content like a pro and watch your rankings (and engagement) soar!

What is the biggest misconception about GF and Cytokines?   These products can cause cancer or other diseases. This is impossible as there are no stem cells, live tissue, or DNA in our serums.  What are Cytokines, Growth Factors, and Exosomes? They are all signaling molecules.  Think of them as the Conductor, and all the cells they direct are the Orchestra. What are the differences between microneedling and microchanneling, and how do they impact treatment results? Microchanneling is considered Microneedling Evolved.  It utilizes a less is more philosophy.  Less trauma, swelling, downtime, discomfort, etc., provides the best results.  Microchanneling aligns with the latest science showing that you do not need to work deep in the skin to achieve optimal results.  Advanced serums are better able to penetrate when there is no significant swelling or bleeding within the channels created. A great book to read all about the advances in skin needling is: The Concise Guide to Dermal Needling  (3rd Edition) By Dr. Lance Setterfield What type of skin concerns benefit the most from these advanced therapies? Aging, hyperpigmentation, scarring (acne, surgical, stretch marks), texture, fine lines, and wrinkles. Are all growth factor-based products the same, or what should professionals look for? No, they are not, ideally you want Growth Factors that target specific concerns (i.e., skin repair).  If you use the wrong ones they will have no benefit to the issue you are trying to correct.  The communication channel needs to direct the cell to do the right job. How can practitioners incorporate these technologies into their current protocols for better outcomes? There are certain modalities that work wonderfully alongside Microchanneling.  Enzyme Peels, Dermaplaning, and Light Therapy are just a few of those. What can attendees expect to take away from this webinar that will elevate their practice? Dr. Shwartz (The Godfather of Microchanneling) with his many years of experience as a skincare specialist, will present this class and break down what Growth Factors, Cytokines, and Exosomes are, and how they can affect the outcomes of our treatments.  He will also discuss the key differences between Microchanneling and Microneedling. Join us for an insightful session with Danielle Hill, Lora Lein & Dr. Shwartz, "The Godfather of Microchanneling ,"  as he breaks down The Truth Behind Growth Factors, Cytokines & Exosomes Discover how these powerful signaling molecules impact treatment outcomes and learn the key differences between Microneedling and Microchanneling. Date:  March 3, 2024 Time:  2:00 PM PST Location:  Live Online Webinar What You’ll Learn: The biggest misconception about Growth Factors and Cytokines. Understanding Cytokines, Growth Factors, and Exosomes. Microchanneling vs. Microneedling: Which provides better results? How to incorporate these technologies into your practice for optimal outcomes. What to look for in Growth Factor-based products. Skin concerns that benefit most from these advanced therapies. Why Attend? Gain expert insights from Dr. Shwartz, a pioneer in the skincare industry. Elevate your practice with cutting-edge knowledge. Learn how to enhance treatment results with Microchanneling. Don't miss this opportunity to deepen your understanding and take your skincare expertise to the next level!

If you haven’t figured it out by now—I love a good theme! Any excuse to celebrate, I’m all over it. So, you already know we’re making St. Patrick’s Day all about our favorite green peel! 🍀✨ Here are some newsletters and graphics you can use—I hope you make a ton of money! 💰✨ New to BioRePeel? You can order here! ✨ https://form.jotform.com/232353652611248 Need to replenish? I've got you covered. https://form.jotform.com/232353722560249 If you’d like to book a discovery call, I’d love to connect with you! Let’s chat. 💚🍀 https://calendly.com/themoneymakingesti/biore-peel-discovery-call Feeling Lucky? You Just Found the Perfect Peel! ☘️✨ St. Patrick’s Day is all about luck, but when it comes to glowing, youthful skin, it’s not just luck—it’s BioRePeel! This powerhouse peel is your secret to refreshed, radiant skin with no downtime  and instant results . And to make things even better, we’re celebrating with a 15% discount  on our Perfect Peel Package! 🍀 Why BioRePeel is Your Pot of Gold If you haven’t experienced BioRePeel yet, here’s why it’s a must-try: ✅ No Downtime  – Unlike traditional peels, you won’t have to hide indoors! ✅ Instant Glow  – Walk out looking fresh, not flaky. ✅ Collagen-Boosting  – Helps with fine lines, texture, and elasticity. ✅ Perfect for All Skin Types  – Whether you have acne, hyperpigmentation, or just want that lucky glow , this peel is for you! Lucky You! 15% Off the Perfect Peel Package  🎉 To celebrate, we’re offering 15% off  our Perfect Peel Package from now through St. Patrick’s Day! Don't miss out on this chance to give your skin the royal treatment. 🌿 How to Claim Your Discount? 💚 Book your Perfect Peel Package online or in person. 💚 Mention "Lucky Glow"  at checkout for 15% off . 💚 Enjoy your fresh, radiant skin! ✨ Don’t leave your glow to chance—treat yourself to the peel that delivers results!   Schedule your appointment today and let’s get lucky with BioRePeel!  💫 📅 Limited Time Offer – Book Before March 17! Newsletter: 🍀 Get Lucky with Glowing Skin – 15% OFF Ends Soon! 🍀 Your skin deserves a little luck, and we’re here to deliver it! ✨ Our 15% OFF Perfect Peel Package  is only available until March 17 —don’t miss your chance to experience the magic of BioRePeel! 🌟 Why You Need This Peel: ✅ No Downtime  – Keep glowing without the flakes! ✅ Instant Results  – Walk out looking refreshed and radiant.✅ Collagen-Boosting  – Say hello to firmer, smoother skin. ✅ Perfect for All Skin Types  – Acne, hyperpigmentation, fine lines? This peel does it all! 💚 How to Claim Your 15% Off: 1️⃣ Book your Perfect Peel Package  (online or in person). 2️⃣ Mention "Lucky Glow"  at checkout. 3️⃣ Glow like never before! 📅 Hurry—this lucky deal vanishes after March 17!   Don’t leave your glow to chance— book your appointment now!  🍀✨ Follow-Up Text: Hey [First Name]! 🍀✨ Time is running out—our 15% OFF Perfect Peel Package  ends March 17! Don’t miss your chance for glowing skin with no downtime. ✨ Book now & mention "Lucky Glow"  to save! Limited spots left—let’s get you glowing! 💚 Reply to this text to book or grab your spot online! Social Media Post: ⏳ LAST CHANCE! Get 15% OFF BioRePeel Before It’s Gone! 🍀 The luckiest glow of the season is almost gone! Our 15% OFF St. Patrick’s Day Special ends March 17!  Don’t miss your chance to experience BioRePeel’s no-downtime, collagen-boosting magic! ✨ 💚 Why You Need This Peel: ✅ Instantly refreshed skin—no flakes, just glow! ✅ Fights acne, hyperpigmentation & fine lines. ✅ Works on ALL skin types! 📅 Offer ends March 17!   Mention "Lucky Glow" at checkout to save 15%! Don’t wait— book your appointment today!  🍀💫 #LuckyGlow #BioRePeel #GlowUp #StPatricksDayGlow #NoDowntimePeel

If you’ve been wondering what exactly is Glacial? —then you need  to book a demo! https://info.glacialskin.com/mariaramos I’ve been absolutely loving my device, and one of the biggest reasons I invested in it? Unlimited consumables for a year!  That alone made it a no-brainer. But what’s even better? The ability to take it out into the community, offer 10-minute Glacial Glide treatments and grow my audience in the process. The Power of Community Events I’ve always wanted to do events, but mini facials just felt like too much work . With Glacial, I can offer quick, effective treatments that introduce people to my services without overwhelming myself. Lately, I’ve been focusing on high-end gyms —offering quick 10-minute treatments right after a workout. Here’s how it works: ✔️ I apply moisturizer and perform the treatment. ✔️ Clients scan a landing page  where they fill out a consent form  (making everything seamless). ✔️ They’re automatically added to my email list  for future follow-ups and promotions. ✔️ The next day, I check in on their skin  and invite them to book a full treatment. This strategy is not only helping me build trust and credibility  in my area, but it’s also making it easier for clients to feel comfortable booking with me. My Growth Plan: Gym Events & Open Houses I’m committing to one gym event per month  and alternating with an open house the next month . This allows me to maximize exposure while keeping my schedule manageable. And if you’re wondering about pricing, a full Glacial treatment (one hour) is $300 —making it a perfect high-ticket service for my business. Want to learn more? Fill out the link below to book a demo! https://info.glacialskin.com/mariaramos