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What happens when a passion for beauty meets an unstoppable desire to help others? You get Becky—a cancer survivor turned industry trailblazer who's redefining skincare for cancer patients. After her own life-changing journey, Becky realized that beauty isn't about perfection—it's about restoring confidence and comfort for those who need it most. Now, she's on a mission to train estheticians to provide safe, compassionate care that truly makes a difference. Get ready to be inspired by Becky's story and discover how oncology esthetics is transforming lives—one soothing touch at a time! 💕 Becky's Journey: From Cancer Survivor to Oncology Beauty Advocate When Becky was diagnosed with cancer, she couldn't have imagined how profoundly it would transform her life and career path. Her personal battle became the catalyst for a meaningful professional mission that would touch countless lives. "During my cancer journey, I reached a pivotal moment—one filled with fear and uncertainty, where I felt a complete loss of control," Becky recalls. This experience gave her unique insight into what patients endure beyond the physical symptoms, highlighting the emotional and psychological challenges that often go unaddressed in traditional treatment settings. After recovery, Becky's perspective on beauty underwent what she describes as "a complete 180-degree transformation." Her previous focus on aesthetics and perfection shifted dramatically. "It's no longer about beauty and perfection—it's about helping other human beings on a tough journey to appreciate the skin they're in and embrace the moments they have," she explains. "After facing death, the little things simply no longer hold the same weight." This profound shift in perspective led Becky to envision a new career path combining her expertise in beauty and wellness with oncology care. "After my own cancer journey, it became a dream of mine," she shares. "I just needed to gain the experience and reach a point in my life where I could pursue it wholeheartedly and be the best I could be." Today, Becky's work focuses on helping cancer patients regain confidence and find inner strength—elements she considers "vital parts of healing and recovery." Her approach addresses the whole person, not just the physical aspects of cancer treatment, offering patients tools to navigate their journey with dignity and self-compassion. Through her unique blend of oncology knowledge and beauty expertise, Becky has created a space where patients can reclaim parts of themselves that cancer threatens to take away. Her story stands as a powerful reminder that sometimes our greatest challenges can lead us to our most meaningful purpose. Transforming Challenges into Compassion: Becky's Vision for Oncology Spa Care When Becky speaks about the oncology spa industry, her passion radiates through every word. Drawing from her own cancer journey, she brings a unique perspective that bridges the gap between beauty professionals and cancer patients—a connection she believes is not just important, but essential. "This is important because 1 in 2 men and 1 in 3 women in their lifetime will experience cancer," Becky explains with conviction. "That means if you work with humans, you WILL have clients who've had cancer. And as an esthetician or spa professional, we need to know how to work with them." One of Becky's missions is dispelling misconceptions that hold beauty professionals back from serving this vulnerable population. "One of the biggest misconceptions spa professionals might have is the fear that they might 'do more harm than good,'" she points out. "Many estheticians believe that performing services on someone with cancer is risky or even contraindicated, leading some to avoid these clients altogether." She passionately counters this belief: "The reality is that safe, modified esthetic treatments can be incredibly beneficial for cancer patients—helping to soothe compromised skin, reduce stress, and restore a sense of normalcy. The key is proper oncology esthetics training." Becky's approach to oncology spa care encompasses multiple dimensions of healing. She outlines the profound impact estheticians can have through "providing safe and gentle skincare," "offering compassionate touch," and "boosting self-confidence" for those experiencing appearance changes due to treatment. Beyond technical skills, she emphasizes the importance of "creating a supportive and uplifting environment" where clients feel valued and heard. The rewards of this work, according to Becky, transcend the typical professional satisfaction. "Working with cancer patients as an esthetician brings deep emotional rewards that go far beyond skincare," she shares. These rewards include "making a genuine difference," "building deep connections," and "restoring confidence and self-worth" in clients during their most vulnerable moments. Perhaps most poignantly, Becky notes how this work transforms the practitioner as well: "Working with cancer patients often shifts your own outlook, reminding you of the power of resilience, gratitude, and human connection. It's a constant reminder of what truly matters." Through her training programs and advocacy, Becky continues to champion this specialized field, ensuring that beauty professionals have the knowledge and confidence to support cancer patients with expertise and compassion. Her work stands as testimony to how personal challenges can evolve into a calling that touches countless lives, proving that in the realm of wellness, the most powerful treatments often come from the heart. Step Into Your Purpose  Ready to take your esthetics practice to the next level? Oncology Spa Solutions® offers more than just certification—it’s a path to meaningful impact. Join an exclusive Pro Membership community where you’ll receive ongoing coaching, support, and resources to excel in this life-changing field. Ready to start?  Enjoy 10% off all courses  with code: MAKINGMONEY —and begin transforming lives today! The Healing Touch: Becky's Guidance for Estheticians in Oncology Skincare Training For estheticians drawn to making a difference in the lives of cancer patients, Becky offers both practical wisdom and heartfelt encouragement. Her approach combines professional expertise with profound compassion born from personal experience. "Take the first step, get trained; knowledge is power," Becky advises estheticians feeling uncertain about entering the oncology skincare field. She emphasizes the importance of education as the foundation for confidence, adding that her ELC coaching program helps practitioners connect with their local cancer community, bridging the gap between passion and practical application. Creating an inclusive environment for cancer patients begins with visibility and preparation. "After training, make sure to add the service(s) to your menu and website," Becky recommends. "We teach you how to have what you need for treatments to meet the special needs of oncology clients." This approach not only signals to patients that they are welcome but ensures they receive care tailored to their unique circumstances. When asked about the impact of touch therapy in a spa setting, Becky's response reveals the profound difference estheticians can make: "An oncology-trained esthetician has the power to truly brighten a patient's day in a way no one else can." The evidence of this impact comes directly from those she's served: "I've received heartfelt notes and cards from patients expressing how our care made the difference between a good day and a bad one—and for some, it was the most uplifting part of their entire cancer journey." For Becky, self-care is far more than a luxury—it's a vital component of healing. "Self-care plays a crucial role in the healing process for cancer patients, offering both physical and emotional benefits," she explains. "It provides a sense of control, comfort, and normalcy during a time when so much feels uncertain." She notes that even simple practices can yield significant benefits: "Simple acts of self-care—like gentle skincare, relaxation techniques, or nourishing touch—can reduce stress, improve skin health, and enhance overall well-being." Through these practices, estheticians offer not just physical relief but also emotional sanctuary—a place where patients can temporarily step away from their diagnosis and reconnect with themselves. Becky's guidance illuminates how estheticians can transform their technical skills into healing art. By blending specialized knowledge with genuine compassion, beauty professionals can offer something precious to cancer patients: moments of dignity, comfort, and care during life's most challenging chapter. Cultivating Compassion: The Evolution of Oncology Spa Solutions When Becky reflects on the growth of Oncology Spa Solutions, her voice fills with the quiet pride of someone who has witnessed a movement blossom from a single seed of compassion. "Sharing this incredible journey with others has been the most rewarding part," she shares, her perspective shaped by both personal experience and professional dedication. "I started as one, but through training, I've brought over 14,000 skilled hands and compassionate hearts into this work." This exponential growth represents more than just numbers to Becky—it's about accessibility and care for vulnerable individuals. "My ultimate goal is to have an oncology-trained spa professional in every community—so no cancer patient is ever turned away or treated unsafely," she explains, revealing the driving vision behind her educational efforts. As oncology training has gained traction among spa professionals, Becky has observed a meaningful transformation in the industry's approach to inclusivity. "The field is becoming more welcoming and compassionate by embracing a diverse mix of professionals and focusing on treating the person, not just the condition," she notes. This shift emphasizes holistic care that considers each client's complete humanity: "This means more emphasis on understanding each client's unique story, cultural background, and emotional needs, leading to care that feels both supportive and truly inclusive." The impact of her training extends beyond technical skills, often rekindling the passion that drew many estheticians to their profession in the first place. When asked about feedback from course participants, Becky shares, "Many have told me it was life-changing—which is why I chose that name for the course—or that it rekindled their love for skincare and helped them become even better at what they love to do." Through her work, Becky has created not just a training program but a community of practitioners united by purpose. Each graduate becomes part of a growing network of professionals equipped to offer specialized, compassionate care to those who need it most. Her story illustrates how personal experience, when channeled through education and advocacy, can transform an industry and touch countless lives in the process. Nurturing Both Skill and Spirit: Becky's Guidance for Aspiring Oncology Estheticians When Becky offers advice to estheticians entering the specialized field of oncology skincare, her guidance reflects a perfect balance of technical expertise and heartfelt compassion. Drawing from years of experience, she emphasizes the importance of individualized care above all else. "Work with each client individually," Becky advises those looking to balance technical skills with emotional intelligence. "Use the training insights to know which questions to ask, making it easier for them to choose the right treatment plan." This client-centered approach acknowledges that each person's cancer journey is unique, requiring customized care rather than one-size-fits-all solutions. When asked about the most essential quality for estheticians working with oncology clients, Becky's answer comes from a place of deep understanding. "The key trait an esthetician should have when working with oncology clients is compassion and the desire to help," she explains. "Beyond technical skills, the ability to create a safe, supportive, and understanding space is essential." She elaborates on why this matters so profoundly: "Oncology clients may be facing physical and emotional challenges, so a gentle touch, active listening, and genuine care can make all the difference in their experience." Encouragingly, Becky notes that most estheticians already possess this crucial quality: "Most estheticians I meet tell me the reason they got into this field of work because 'they want to help.' So, they already have the most important quality." Becky's commitment to continuous growth serves as a model for those she mentors. "I'm a lifelong learner!" she shares enthusiastically. "I take every patient-focused class and medical training that covers new cancer treatments and advancements so I can translate that knowledge into valuable insights for spa professionals." This dedication ensures that her teaching remains current with medical advancements, bridging the gap between clinical oncology and supportive skin care. Through her guidance, Becky illuminates a path for estheticians that honors both technical excellence and emotional sensitivity. Her approach demonstrates that in oncology skincare, the most effective practitioners are those who nurture not only their clients' skin but also their spirits, creating spaces of healing that extend far beyond the treatment room. Make a Difference with Your Skills  Want to elevate your esthetics practice and touch lives in a profound way? Oncology Spa Solutions® provides the tools and expertise to help you specialize in oncology esthetics. Beyond certification, you’ll gain access to our Pro Membership community—offering continuous support, coaching, and growth opportunities. Ready to get started?  Use code MAKINGMONEY  for 10% off all courses  and begin your journey toward creating a lasting impact. Envisioning Tomorrow: Becky's Hope for the Future of Oncology Spa Care When Becky looks to the horizon of oncology esthetics, her vision is illuminated by the remarkable progress she's already witnessed. "Over the years, I've witnessed a profound shift in how medical teams perceive estheticians," she shares, her voice carrying the weight of hard-earned recognition. "We are now recognized as part of the circle of care for their patients—they need us and respect us." This evolution from outsiders to valued partners in patient care represents a significant milestone, one that Becky approaches with both pride and responsibility. "It's our responsibility to rise to that level and uphold this new reputation," she emphasizes, acknowledging that with recognition comes the obligation to maintain the highest standards of practice. Becky sees this shift as part of a broader transformation within the beauty industry, one that increasingly embraces inclusivity for those with serious health conditions. "The beauty industry is becoming more inclusive and accessible by recognizing the diverse needs of individuals with serious health conditions," she observes. "More brands and professionals are prioritizing education on medically reactive and sensitive care, developing gentler, better products, and adapting treatments to be safe and effective for those undergoing medical challenges." This evolution extends beyond products and techniques to encompass a more holistic approach to client care. "Spa and skincare professionals are also stepping into a greater role as part of a client's overall well-being, creating safe spaces where everyone feels seen, supported, and empowered," Becky notes. "This shift is not just about beauty—it's about restoring confidence, dignity, and comfort for all." For estheticians inspired to join this movement, Becky offers concrete paths forward. "Get trained, join a community that will support your growth and ongoing learning!" she encourages. Her organization continues to develop resources to nurture this community: "We're launching a new Facebook page, we offer advanced training retreats for deeper connections and continuous education." She particularly highlights the importance of professional organizations in advancing the field: "Become part of the newly formed Society for Oncology Estheticians—a place for networking, advanced courses, and industry conferences to keep you learning and evolving!" Through Becky's forward-looking perspective, we glimpse a future where beauty services are truly accessible to all, where estheticians are valued members of healthcare teams, and where the healing power of touch and care reaches those who need it most. Her vision reminds us that in the intersection of beauty and wellness lies tremendous potential for compassionate, transformative care. Turn Your Passion into Purpose  🌟Discover how Oncology Spa Solutions® can help you create real change through oncology esthetics. Our courses go beyond certification, giving you access to an exclusive Pro Membership community filled with expert guidance, ongoing coaching, and growth opportunities. 🔥 Take the first step today!  Get 10% off all courses  with code MAKINGMONEY  and start making a difference in the lives of those who need it most.

As a money-making esthetician, I’m always looking for ways to introduce new services while keeping my clients excited and engaged. Recently, I took a class with Aya's masterclass , and while I’m not quite a master yet, I know that practice makes perfect! Rather than giving clients the illusion that I’m an expert right away, I decided to do a model call—something I’ve done successfully in the past. This time, though, I leveled up my strategy and saw even better results. https://www.ayasmasterclass.com/ The Power of a Model Call Model calls are an amazing way to practice new techniques while attracting both new and returning clients. The key is to offer the service at a discount—in my case, 50% off. It’s a win-win: clients get a great treatment at a reduced rate, and I get hands-on experience. Leveling Up My Model Call Strategy This time around, I added a crucial element: automated email list building. Instead of just posting a model call on social media, I created a link through my website so anyone who signed up was automatically added to my email list. Honestly, I don’t know why I didn’t think of this before! You can also use a Google Form to collect email addresses if you don’t have a website set up. Building your email list through model calls means you’re not just getting clients once—you’re creating future opportunities to re-target them. Whether they book another treatment or not, you’ve got their info and can follow up with promotions, tips, and updates. Making It Special: The Client Experience To make the model call truly memorable, I focused on every detail: • Warm Welcome: Clients are greeted with water, coffee, and a personalized cookie. • Relaxing Atmosphere: The diffuser is running, the bed warmer is on, and I have all the gadgets ready to go. • Comprehensive Consultation: I do a thorough skin analysis and discuss their current routine. I always make a minimum of three product recommendations because I truly believe in the products I use and want them to get the best results at home. Securing Commitments Upfront One thing I’ve learned the hard way is that no-shows can be a nightmare—especially when you’re offering discounted services. This time, I made sure to send an invoice and require payment before the appointment. If they don’t pay, they lose their spot—simple as that. Plus, I send a friendly reminder to make sure they’re still on board. Follow-Up Is Key After the treatment, I make it a priority to follow up on Monday to see how their skin is feeling, check if they want to rebook, and ask for a review. This shows I genuinely care about their experience and gives me valuable feedback. Why Model Calls Are Worth It Not only do model calls give you hands-on practice and help perfect your technique, but they’re also an incredible way to build rapport, gather reviews, and create ongoing relationships. This year, my main focus is growing my membership base, and these model calls are a fantastic way to reconnect with past clients and attract new ones. If you’re introducing a new service or simply want to generate buzz, give model calls a try. Just remember to build your email list, secure payments upfront, and make every client feel special. You’ll be amazed at how this simple strategy can help grow your business and boost your confidence in new techniques!

Sign up for Faire and start shopping for unique, high-quality products that will have your clients obsessed! From candles and self-care sets to luxe accessories, you’ll find everything you need to make Mother’s Day (and every day) extra special. www.faire.com/apply/r/6bieafbhc3 Mother’s Day is coming up fast, and if you’re not already planning how to make the most of it in your beauty business — girl, what are you waiting for?! This is the perfect time to level up your services and boost your revenue, and one of the easiest ways to do that is by adding some cute retail items to your lineup. Let me put you on to Faire . Faire is an online wholesale marketplace that’s all about helping small businesses like ours thrive. You’ll find everything from luxurious candles to gorgeous self-care goodies, and you don’t have to order huge quantities to get started. Plus, they’ve got great perks like free shipping credits and easy returns on your first order from any brand. Why Retail Matters in Your Beauty Biz Adding retail to your beauty business isn’t just about making extra money (although, let’s be real, that’s a big part of it). It’s also about enhancing your client experience . Think about it: your clients come in to feel pampered, refreshed, and taken care of. Sending them home with a little gift or offering cute retail items at checkout makes them feel extra special — and it keeps your business top of mind long after they leave. Plus, with holidays like Mother’s Day, people are already in the mindset of treating themselves or someone they love. This is prime time to offer something unique and thoughtful! Top Picks for Mother’s Day Retail from Faire Here are some of my favorite retail ideas that are perfect for Mother’s Day (or really any time you want to make your clients feel special): 1. Candles That Set the Vibe Who doesn’t love a good candle? Look for hand-poured soy candles with calming scents like lavender, vanilla, or eucalyptus. You can gift one with every 60- or 90-minute Mother’s Day facial or just display them at checkout for an easy upsell. 2. Luxe Self-Care Sets Think bath salts, body oils, or pretty bath bombs. Clients love taking a piece of that spa experience home with them. Plus, these make amazing gifts! Package them with a little ribbon and a cute tag, and you’re golden. 3. Little Extras That Wow Things like silk eye masks, gua sha tools, or jade rollers are super popular right now. These are great as standalone retail items or as part of a Mother’s Day package. Plus, they’re easy to pair with your skincare treatments to boost results. 4. Jewelry That Sparkles I’m talking dainty, handcrafted pieces that feel special and unique. It’s a nice touch that clients can either gift or keep for themselves. Faire has tons of cute options, so definitely check those out. 5. Aromatherapy Goodies Essential oil rollers or mini diffusers are the perfect add-on for clients looking to chill out at home. Plus, they pair beautifully with any relaxation-focused treatment. How to Use These Retail Items to Make More Money Gift with Service:  Offer a candle or an aromatherapy item as a gift with your Mother’s Day facials. Clients love getting a little something extra! Create a Package:  Bundle a 90-minute facial with a candle and jade roller for a “Pamper Mom” special. Upsell at Checkout:  Have a cute display with all your retail items so clients can easily grab something on their way out. Limited-Time Only:  Emphasize that these goodies are just for Mother’s Day to create urgency and encourage purchases. Retail doesn’t have to be intimidating or complicated. With Faire, you can easily find beautiful, high-quality items that complement your treatments and elevate your client experience. Plus, it’s a smart way to boost your bottom line without a ton of extra work. So, what are you waiting for? Head to Faire  and start curating your Mother’s Day lineup today. Your clients (and your wallet) will thank you! Sign up for Faire and start shopping for unique, high-quality products that will have your clients obsessed! From candles and self-care sets to luxe accessories, you’ll find everything you need to make Mother’s Day (and every day) extra special. www.faire.com/apply/r/6bieafbhc3

Are you ready to take your facials to the next level with Korean skincare ? K-Beauty is known for its innovative, high-performance formulas that deliver glowing, healthy skin —and estheticians everywhere are incorporating these professional-grade products into their treatment rooms. We’ve partnered with Andrea from Advanced Aesthetics Source to bring you the top best-selling Korean skincare products that will enhance results, boost client retention, and elevate your services ! Here’s what’s trending in K-Beauty for estheticians: Desembre Derma Science Oxy Peel Bubble Mask Cleanser This oxygenating bubble mask + cleanser deeply detoxifies the skin, lifts impurities, and provides a brightening effect. It’s the perfect way to prep the skin for advanced treatments. Best for: Acne-prone, dull, and congested skin How to use: Apply during double cleansing to oxygenate and detoxify before extractions or peels Desembre Derma Science Jojoba & Honey Massage Cream Infused with hydrating jojoba oil and soothing honey , this luxurious massage cream has the perfect slip for facial sculpting and lymphatic drainage . It nourishes the skin while reducing tension. Best for: All skin types, especially dry or sensitive How to use: Use during facial massages or post-exfoliation to calm and hydrate the skin. BR Pharm MelaRX Serum A K-Beauty powerhouse for hyperpigmentation! This serum brightens skin, evens tone, and fades dark spots with potent ingredients. Perfect for skin-rejuvenating treatments . Best for: Hyperpigmentation, uneven skin tone, and post-inflammatory marks How to use: Ideal for microneedling, LED therapy, or post-chemical peel care Desembre Oxyjet Elixir Pro Treatment This oxygen-infused elixir hydrates, soothes, and revitalizes post-extraction or post-dermaplaning skin, leaving it dewy and refreshed . Best for: Dehydrated, sensitive, or post-procedure skin How to use: Apply after dermaplaning, extractions, or peels for deep hydration and skin recovery. Skin Remedy Hydrodermabrasion Serum Concentrate Designed to enhance hydrodermabrasion treatments , this serum exfoliates, brightens, and deeply hydrates for a smoother, glass-like skin effect. Best for: Clients seeking that ultra-smooth, plumped-up glow How to use: Use with hydrodermabrasion devices for a next-level exfoliation + hydration boost. Why Estheticians Love These Best-Selling Korean Skincare Products These professional-grade Korean skincare products are not just hype—they deliver real results . Whether you’re focused on brightening, hydration, or advanced exfoliation , these formulas help customize treatments to each client’s skin needs . Where to Get These Must-Have Korean Skincare Products You can shop all these best-selling K-Beauty products at Advanced Aesthetics Source and start incorporating them into your treatments today!

In the high-pressure world of esthetics, caring for your mental and emotional well-being can sometimes take a backseat. Between seeing clients all day, managing social media, and handling the logistics of running (or working in) a spa, it’s easy to feel overwhelmed, isolated, or even stuck. Heather Dempsey— award-winning spa owner, mentor, and therapeutic coach —offers insight into the most common mental health challenges estheticians face, plus practical steps to ensure you flourish in both work and life. The Most Common Emotional Challenges Estheticians Face Feelings of Abandonment or Lack of Support Some estheticians feel disheartened when family and friends don’t promote or champion their business. This can trigger a sense of isolation as if the people closest to you are indifferent to your dreams. Heather’s Take Ask yourself, “Is it 100% true that I can’t succeed without their support?” or “Have I managed some wins on my own before?” By reframing and questioning your assumptions , you often find you’re more capable and supported than you realize. Working Alone & Feeling Isolated Many estheticians work solo—renting a suite or running a small studio. The lack of day-to-day camaraderie and limited family support can deepen feelings of loneliness. Heather’s Take “Are you truly alone or is there a thriving online community or local group you could join?” Seek out professional networks, masterminds, or local meetups. You’re not as alone as you may think . Imposter Syndrome When it seems everyone is more skilled or advanced, imposter syndrome creeps in. You might find yourself believing you’re “not good enough” or “not as credible” as others. Heather’s Take Challenge that belief: “In what ways am I actually excelling? What evidence proves I’ve succeeded?” Gather testimonials or results from clients—they offer real proof that you do belong in this industry. Fear of Missing Out (FOMO) Seeing the latest skincare trend or device can trigger anxiety: “If I don’t invest, will I fall behind?” or “Everyone else is offering this—I have to do it too.” Heather’s Take Slow down. Ask, “Will my business truly fail if I don’t jump on this bandwagon?” Often, a more patient, strategic approach pays off. It’s more effective than chasing every shiny new toy. Strategies for Managing Stress During Busy Seasons For many estheticians, the busy season can be a whirlwind of back-to-back appointments. Here’s how Heather suggests staying centered: Energetic Cleansing & Shielding Daily Ritual Use a short meditation or visualization to “release” the energies picked up from clients. Imagine a protective bubble around you before and after each appointment. Physical Space Incorporate sage smudging, essential oils, or even a salt lamp to clear negative vibes. Therapy & External Support When to Seek It If you’re consistently overwhelmed, seeing a therapist, counselor, or therapeutic coach can help you process stress. Business Consultant If your stress is rooted in business decisions, it might be a sign you need strategic help more than just emotional support. How to Establish Healthy Boundaries with Clients Create Policies You’ll Actually Enforce Think Ahead Instead of waiting until you’re fed up with what a client has done for the third time - to enforce rules, consider what you need from day one. Do you require 24-hour cancellation notices? Specific boundaries on texting or after-hours calls? Communicate Clearly Include these policies on your website, booking page, or in a friendly email. Clients often respect rules more when they see them from the start. Know that your policies WILL piss people off when you enforce them.  Be ready for it - maybe even role-play what that conversation could sound like.  Detach from Taking Things Personally Heather’s Insight “Clients are focused on their needs. They’re not usually ignoring your boundaries to be rude—they’re just not thinking about them.” Consistently reassert your rules without anger or guilt. Practical Example Set up an automatic voicemail or text response indicating you’ll reply during business hours. Stick to it.  Only you can protect your boundaries!   The Role of Self-Care in Preventing Burnout Know Your Energy Levels If You’re Fatigued or Sad Choose nurturing practices like restorative or yin yoga, meditation, or gentle walks. These replenish your nervous system and help you reset. If You’re Frustrated or Angry Consider activities that let you release pent-up tension—like kickboxing, high-intensity workouts, or even painting to vent your emotions. Make It Non-Work Related Heather’s Wisdom “If every hobby connects to your business, you’ll never switch off.” So try a dance class, learn a new language, or do something completely unrelated to skincare. Variety fosters creativity and deters burnout. Balancing Personal Life with Spa Demands Outsource & Delegate Virtual Assistant A VA can handle your social media scheduling, email, or client follow-ups—freeing you to focus on actual treatments or self-care. Reception Support Consider a part-time receptionist to answer phones or handle booking requests. It’s an investment in your own mental health. Set Clear Work/Non-Work Hours Define Your Off-Time Decide when you’ll stop answering emails or messages. If your voicemail says you respond only within certain hours, honor that . Ask Family or Friends for Support Whether it’s emotional support, help with childcare, or simply respecting your business hours, communicate what you need from loved ones, and don't take it personally if they say no.  Signs It Might Be Time for a Professional (for Mental or Business Support) Heather’s Insight “Often we wait until we’re in crisis mode to seek help, but it’s far more effective to get support  before  the meltdown happens.” Consider a coach or therapist even when you feel healthy and balanced.  But if it is too late and you are: Crying often, feeling unmotivated, or losing hope: you may be experiencing burnout - therapy and emotional support is key—but a business coach or consultant might also be crucial. If your operations are chaotic, no amount of therapy alone will fix the root those problems will keep causing issues and the emotional aspect may never improve even with therapy. Patterns & Beliefs : If your self-doubt or stress constantly sabotages your growth, a therapeutic coach can help dismantle negative patterns while you work on actual business strategy so you rid yourself of the blocks so you can handle anything that comes your way and thrive in the industry. Tools & Resources to Develop Resilience Support Systems Masterminds or Accountability Groups Meeting regularly with peers to share goals and challenges can keep you motivated. Coach or Courses with accountability For business or personal development, staying educated keeps you inspired and less likely to stagnate. Boundaries & Self-Care Combo Daily Rituals A quick journaling session each morning or evening can help discharge worries, track progress, and celebrate wins. Energy-Clearing Practices Reiki, smudging, guided meditations, or short breathwork sessions—whatever resonates with your personal beliefs—can help you refocus throughout the day. Heather’s Core Advice “Resilience thrives when you blend self-care, good boundaries, a supportive network, and the willingness to ask for help—before you feel you need it.” Key Takeaways & Final Thoughts Being an esthetician comes with its own unique challenges—feeling isolated, contending with imposter syndrome, grappling with FOMO, and balancing business demands with personal life.  According to Heather Dempsey , success isn’t just about mastering the latest skincare technology, app, or marketing approach. It’s about relationships, communication, working smarter not harder, prioritizing emotional wellness , setting healthy boundaries , and investing in real support —whether that’s therapy, coaching, or a community of peers. Remember: Ask yourself truthful, challenging questions to break negative thinking. Maintain regular self-care aligned with your emotional needs. Enforce boundaries so clients respect your time and energy. Build a business structure that doesn’t overwhelm you. Don’t wait for crisis mode—seek guidance early. Ultimately, your mental well-being isn’t an optional add-on. It’s the foundation of everything you do in the aesthetics industry—and it’s what will carry you forward to a fulfilling, sustainable career. Curious about more in-depth methods to handle stress and thrive in esthetics? Reach out to Heather Dempsey to explore her coaching resources for a personalized approach to mental wellness and business mastery. www.elitespapros.com     Wishing you all the balance and success you deserve!

Let’s be real—SEO can feel like a never-ending puzzle, and figuring out how to structure your content properly is just another piece of that puzzle. But here’s the thing: proper text headings are an easy win! They not only make your content easier to read but also help search engines (and your audience) understand what’s important on your page. What’s the Deal with Text Headings? Think of text headings as the signposts of your webpage. They come in different levels, from  (the big boss) to  (the little sidekick). These headings break up your content into digestible sections, making it easier to skim and more organized for both humans and search engines. Why Should You Care About Headings for SEO? Using headings the right way isn’t just about making your page look pretty—it’s about making it work smarter. Here’s why they matter: 1. They Make Content Easy to Skim Nobody (and I mean nobody) enjoys reading a giant wall of text. Clear, well-structured headings let people find what they need quickly—keeping them on your site longer and reducing bounce rates. 2. Search Engines Love a Good Structure Google is kind of like that one friend who’s obsessed with organization. It scans your headings to figure out what your page is about, so a clear heading hierarchy can help boost your rankings. 3. You Can S neak in Keywords (The Smart Way) Headings carry a little extra SEO weight, so naturally incorporating keywords into , , and  tags can give your rankings a boost. Just don’t go overboard—Google can spot keyword stuffing from a mile away! 4. Accessibility for the Win Not everyone navigates the web the same way. Proper headings make life easier for people using screen readers, improving the experience for everyone. Win-win! Pro Tips for Headings That Work If you want to get the most out of your headings, follow these golden rules: Use Just One  Per Page  It should be the title and clearly tell people what your page is about. Keep a Logical Flow  comes after ,  after , and so on—don’t skip levels! Work in Keywords Naturally Think helpful, not robotic. Make Them Interesting! Your headings should be clear, but also engaging enough to make readers want to keep scrolling. No Heading Skipping Jumping from  to  without an  can make things messy. Final Thoughts If you’ve been ignoring headings, it’s time to give them some love! They’re one of the easiest ways to improve your SEO, make your content more readable, and keep visitors coming back for more. So, go ahead—structure that content like a pro and watch your rankings (and engagement) soar!

What is the biggest misconception about GF and Cytokines?   These products can cause cancer or other diseases. This is impossible as there are no stem cells, live tissue, or DNA in our serums.  What are Cytokines, Growth Factors, and Exosomes? They are all signaling molecules.  Think of them as the Conductor, and all the cells they direct are the Orchestra. What are the differences between microneedling and microchanneling, and how do they impact treatment results? Microchanneling is considered Microneedling Evolved.  It utilizes a less is more philosophy.  Less trauma, swelling, downtime, discomfort, etc., provides the best results.  Microchanneling aligns with the latest science showing that you do not need to work deep in the skin to achieve optimal results.  Advanced serums are better able to penetrate when there is no significant swelling or bleeding within the channels created. A great book to read all about the advances in skin needling is: The Concise Guide to Dermal Needling  (3rd Edition) By Dr. Lance Setterfield What type of skin concerns benefit the most from these advanced therapies? Aging, hyperpigmentation, scarring (acne, surgical, stretch marks), texture, fine lines, and wrinkles. Are all growth factor-based products the same, or what should professionals look for? No, they are not, ideally you want Growth Factors that target specific concerns (i.e., skin repair).  If you use the wrong ones they will have no benefit to the issue you are trying to correct.  The communication channel needs to direct the cell to do the right job. How can practitioners incorporate these technologies into their current protocols for better outcomes? There are certain modalities that work wonderfully alongside Microchanneling.  Enzyme Peels, Dermaplaning, and Light Therapy are just a few of those. What can attendees expect to take away from this webinar that will elevate their practice? Dr. Shwartz (The Godfather of Microchanneling) with his many years of experience as a skincare specialist, will present this class and break down what Growth Factors, Cytokines, and Exosomes are, and how they can affect the outcomes of our treatments.  He will also discuss the key differences between Microchanneling and Microneedling. Join us for an insightful session with Danielle Hill, Lora Lein & Dr. Shwartz, "The Godfather of Microchanneling ,"  as he breaks down The Truth Behind Growth Factors, Cytokines & Exosomes Discover how these powerful signaling molecules impact treatment outcomes and learn the key differences between Microneedling and Microchanneling. Date:  March 3, 2024 Time:  2:00 PM PST Location:  Live Online Webinar What You’ll Learn: The biggest misconception about Growth Factors and Cytokines. Understanding Cytokines, Growth Factors, and Exosomes. Microchanneling vs. Microneedling: Which provides better results? How to incorporate these technologies into your practice for optimal outcomes. What to look for in Growth Factor-based products. Skin concerns that benefit most from these advanced therapies. Why Attend? Gain expert insights from Dr. Shwartz, a pioneer in the skincare industry. Elevate your practice with cutting-edge knowledge. Learn how to enhance treatment results with Microchanneling. Don't miss this opportunity to deepen your understanding and take your skincare expertise to the next level!

If you haven’t figured it out by now—I love a good theme! Any excuse to celebrate, I’m all over it. So, you already know we’re making St. Patrick’s Day all about our favorite green peel! 🍀✨ Here are some newsletters and graphics you can use—I hope you make a ton of money! 💰✨ New to BioRePeel? You can order here! ✨ https://form.jotform.com/232353652611248 Need to replenish? I've got you covered. https://form.jotform.com/232353722560249 If you’d like to book a discovery call, I’d love to connect with you! Let’s chat. 💚🍀 https://calendly.com/themoneymakingesti/biore-peel-discovery-call Feeling Lucky? You Just Found the Perfect Peel! ☘️✨ St. Patrick’s Day is all about luck, but when it comes to glowing, youthful skin, it’s not just luck—it’s BioRePeel! This powerhouse peel is your secret to refreshed, radiant skin with no downtime  and instant results . And to make things even better, we’re celebrating with a 15% discount  on our Perfect Peel Package! 🍀 Why BioRePeel is Your Pot of Gold If you haven’t experienced BioRePeel yet, here’s why it’s a must-try: ✅ No Downtime  – Unlike traditional peels, you won’t have to hide indoors! ✅ Instant Glow  – Walk out looking fresh, not flaky. ✅ Collagen-Boosting  – Helps with fine lines, texture, and elasticity. ✅ Perfect for All Skin Types  – Whether you have acne, hyperpigmentation, or just want that lucky glow , this peel is for you! Lucky You! 15% Off the Perfect Peel Package  🎉 To celebrate, we’re offering 15% off  our Perfect Peel Package from now through St. Patrick’s Day! Don't miss out on this chance to give your skin the royal treatment. 🌿 How to Claim Your Discount? 💚 Book your Perfect Peel Package online or in person. 💚 Mention "Lucky Glow"  at checkout for 15% off . 💚 Enjoy your fresh, radiant skin! ✨ Don’t leave your glow to chance—treat yourself to the peel that delivers results!   Schedule your appointment today and let’s get lucky with BioRePeel!  💫 📅 Limited Time Offer – Book Before March 17! Newsletter: 🍀 Get Lucky with Glowing Skin – 15% OFF Ends Soon! 🍀 Your skin deserves a little luck, and we’re here to deliver it! ✨ Our 15% OFF Perfect Peel Package  is only available until March 17 —don’t miss your chance to experience the magic of BioRePeel! 🌟 Why You Need This Peel: ✅ No Downtime  – Keep glowing without the flakes! ✅ Instant Results  – Walk out looking refreshed and radiant.✅ Collagen-Boosting  – Say hello to firmer, smoother skin. ✅ Perfect for All Skin Types  – Acne, hyperpigmentation, fine lines? This peel does it all! 💚 How to Claim Your 15% Off: 1️⃣ Book your Perfect Peel Package  (online or in person). 2️⃣ Mention "Lucky Glow"  at checkout. 3️⃣ Glow like never before! 📅 Hurry—this lucky deal vanishes after March 17!   Don’t leave your glow to chance— book your appointment now!  🍀✨ Follow-Up Text: Hey [First Name]! 🍀✨ Time is running out—our 15% OFF Perfect Peel Package  ends March 17! Don’t miss your chance for glowing skin with no downtime. ✨ Book now & mention "Lucky Glow"  to save! Limited spots left—let’s get you glowing! 💚 Reply to this text to book or grab your spot online! Social Media Post: ⏳ LAST CHANCE! Get 15% OFF BioRePeel Before It’s Gone! 🍀 The luckiest glow of the season is almost gone! Our 15% OFF St. Patrick’s Day Special ends March 17!  Don’t miss your chance to experience BioRePeel’s no-downtime, collagen-boosting magic! ✨ 💚 Why You Need This Peel: ✅ Instantly refreshed skin—no flakes, just glow! ✅ Fights acne, hyperpigmentation & fine lines. ✅ Works on ALL skin types! 📅 Offer ends March 17!   Mention "Lucky Glow" at checkout to save 15%! Don’t wait— book your appointment today!  🍀💫 #LuckyGlow #BioRePeel #GlowUp #StPatricksDayGlow #NoDowntimePeel

If you’ve been wondering what exactly is Glacial? —then you need  to book a demo! https://info.glacialskin.com/mariaramos I’ve been absolutely loving my device, and one of the biggest reasons I invested in it? Unlimited consumables for a year!  That alone made it a no-brainer. But what’s even better? The ability to take it out into the community, offer 10-minute Glacial Glide treatments and grow my audience in the process. The Power of Community Events I’ve always wanted to do events, but mini facials just felt like too much work . With Glacial, I can offer quick, effective treatments that introduce people to my services without overwhelming myself. Lately, I’ve been focusing on high-end gyms —offering quick 10-minute treatments right after a workout. Here’s how it works: ✔️ I apply moisturizer and perform the treatment. ✔️ Clients scan a landing page  where they fill out a consent form  (making everything seamless). ✔️ They’re automatically added to my email list  for future follow-ups and promotions. ✔️ The next day, I check in on their skin  and invite them to book a full treatment. This strategy is not only helping me build trust and credibility  in my area, but it’s also making it easier for clients to feel comfortable booking with me. My Growth Plan: Gym Events & Open Houses I’m committing to one gym event per month  and alternating with an open house the next month . This allows me to maximize exposure while keeping my schedule manageable. And if you’re wondering about pricing, a full Glacial treatment (one hour) is $300 —making it a perfect high-ticket service for my business. Want to learn more? Fill out the link below to book a demo! https://info.glacialskin.com/mariaramos

Here’s how you can make the most of the holiday: 1️⃣ Use the provided graphics  to make your social media pop and grab attention. 2️⃣ Communicate your offer  with a simple and clear message in your newsletter, social posts, and text updates. Not sure what to say? Here’s how you can keep it professional and effective without sounding over the top. Newsletter: Subject Line:   Let’s Make Valentine’s Day Extra Special ❤️ Body: Hey [Client's First Name], Valentine’s Day is almost here, and I couldn’t let the season of love pass without doing something special for YOU. 💕 Here’s the Offer: Indulge in [specific treatment] for just [price]. Plus, if you’re in the mood for ultimate self-care, add on [specific upgrade or benefit] for a complete glow-up. This isn’t just about looking amazing for the holiday—it’s about carving out time to love yourself because you deserve it. ✨ Limited Appointments: I’d hate for you to miss out, so be sure to grab your spot soon. Let’s make this Valentine’s Day about YOU. [Click Here to Book Your Spot] Can’t wait to see you,Maria Social Media Post: Caption: 💕 Valentine’s Day glow, anyone?  💕 This season, I’m offering something special to help you (or someone you love) feel refreshed, radiant, and pampered. 💌 Here’s the scoop: ✨ [Specific Treatment] for [price] ✨ Includes [specific add-on or benefit] ✨ Perfect for: • A romantic pre-date glow • Spoiling yourself (because self-love is a vibe) • Gifting someone you adore Spots are already filling up—don’t sleep on this one! Let’s get you glowing just in time for Valentine’s Day. 📲 Send me a DM or book through the link in bio! #ValentinesGlow #SkinCareLove #SelfCareSeason Text Message: Hey [Client's First Name]! 💕 Valentine’s Day is around the corner, and I’m offering a limited-time glow-up special: [specific treatment] for just [price]. It’s perfect for YOU (or as a gift)! Spots are filling fast—text me back or book here: [Insert Link].

Whether you like it or not, if you have your own business, you’re in sales. To get bookings, you need to get in front of as many people as possible, and this can happen in many ways. Personally, I run ads, partner with influencers, and network at gyms. Once someone interacts with my business, I send them a DM and start building a connection. There are three types of leads: • Cold Leads: People who don’t know your business yet. • Warm Leads: People who’ve interacted with your business but haven’t purchased. • Hot Leads: People ready to buy or book. On average, only 3-5% of people you reach out to are actively looking to buy. Of the 100 leads you connect with, a realistic booking rate is 5-10% if you consistently follow up and build trust. Example: If you talk to 100 people: • 3-5 people are actively looking to buy. • 5-10 people will likely book, assuming you nurture the relationship and provide value. So, if you have a solid follow-up strategy and build rapport, you can expect about 5-10% of your leads to convert into actual bookings. Here’s how you can nurture leads effectively: 1. Personalized Communication • DMs and Messages: After initial contact (such as responding to an ad or meeting at the gym), send a personalized DM. Ask questions to understand their needs, offer details about your services, and highlight how you can help. • Follow-ups: Don’t stop at one message. Follow up regularly but not too often, offering new information or value with each contact. 2. Provide Value Through Content • Education: Share helpful tips, tutorials, or advice related to your business (like skincare tips if you’re in the beauty industry). Position yourself as an expert. • Exclusive Offers: Provide discounts or early access to new services/products as a thank you for their interest. • Customer Testimonials: Share success stories, before-and-after photos, or client reviews to establish trust and offer social proof of your services. 3. Build Trust • Be Authentic: Be genuine in your interactions. People can tell when you’re genuinely interested in helping them versus just pushing a sale. • Be Responsive: Respond quickly and thoroughly. Being available when they need help builds trust. • Share Behind-the-Scenes: Show the personal side of your business. Sharing your process, passion, or day-to-day operations helps make your brand more relatable. 4. Consistency • Stay on Their Radar: Send content (like newsletters or posts) regularly without overwhelming them. The goal is to stay present without being pushy. • Check In Periodically: Even after they’ve shown interest, check in every so often to see if their needs have changed. 5. Offer Solutions to Pain Points • Understand Their Needs: Ask questions and actively listen. Tailor your follow-up to their specific challenges or goals. • Offer Solutions: If they mention a problem, explain how your services or products can solve it or help them reach their goals. 6. Create a Sense of Urgency • Limited-Time Offers: Create urgency with time-sensitive deals. People are more likely to act if they feel they’ll miss out. • Follow-up with Reminders: If an offer or appointment is time-sensitive, send a reminder to reinforce the urgency. 7. Be Patient and Don’t Rush • Give Them Time: Sometimes people need time to make a decision, so avoid pushing them too hard, too quickly. • Build the Relationship: Focus on building a genuine relationship. Over time, leads will feel more comfortable and are more likely to book. Remember, sales and bookings truly are a contact sport!

When I worked at a dental office, I learned a scheduling hack that completely changed how I approach my business today. Back then, we didn’t try to spread appointments out over the entire week. Instead, we focused on filling specific days—like all of Wednesday or Thursday—with patient procedures. This strategy made us incredibly productive and allowed us to dedicate the other days to catching up on admin work, stocking supplies, and cleaning up the office. It wasn’t just about the work; it was about creating a flow that worked for everyone, from the team to the patients. Those productive appointment days felt seamless because everything was prepared and organized ahead of time. It’s something that stuck with me, and I’ve adapted it to how I run my own business now. Here’s what I do: Batching My Workdays Instead of spreading client appointments across every day of the week, I focus on filling two or three days. These are my "client days," where I’m fully in work mode, dedicating my energy to providing the best treatments and experiences. I make sure these days are tightly scheduled, which keeps me in the zone and ensures my clients are taken care of without any distractions. The Magic of Admin Days The other days are what I call "admin days." These are the days I follow up with clients, check in to see if they have any special requests for their next appointment, clean and stock my treatment room, and handle all the behind-the-scenes tasks that keep my business running smoothly. It’s also when I get to work on planning content for social media or brainstorming new ideas to grow my business. Why This Works for Me There’s no scrambling to clean or restock in between appointments, and I’m not running myself ragged trying to fit everything into every single day. This way, I’m more productive, less stressed, and able to show up for my clients as the best version of myself. How You Can Adapt This If you feel like you’re always juggling too much at once, try batching your schedule. Dedicate specific days to client work and other days to admin tasks. It might feel weird at first to not book clients every day, but trust me, the focus and organization you’ll gain are worth it. You’ll be amazed at how much smoother your days will feel and how much more you’ll get done.

.Let me walk you through the vision. First, let me share with you the podcast that inspired it all— The Glacial & the Event! fast forwad to 12:00 https://podcasts.apple.com/us/podcast/how-alexis-robertson-hit-%24100k-in-one-month-with-a/id1369597974?i=1000650346397 The Goall is $100,000 but I will be happy if I make 10K....... I like to aim high. Setting the Scene From the moment guests walk in, the vibe will be unmistakably chic and romantic. Picture drinks adorned with cherries, cute Valentine’s-themed decor, and a welcoming ambiance designed to inspire self-love. Positive affirmation quotes will surround mirrors, creating Instagram-worthy photo ops that put my brand front and center. To boost visibility, I’ll set up two exclusive photo shoot opportunities, encouraging guests to post online and tag me. This not only expands my reach but reinforces my brand as the go-to destination for skincare and self-care. The Experience Here’s what’s in store for attendees: Personalized Skin Analysis : Each guest will receive a tailored assessment to address their unique skin needs. Consent Forms : To ensure professionalism and safety, every guest will sign a consent form before treatments. Glacial Gloss Treatment : This luxurious $300 treatment will leave skin glowing, refreshed, and pampered. Custom Samples : Guests will take home samples tailored to their skin concerns, making the experience educational and results-driven. Maximizing Engagement and Sales Strategic touchpoints throughout the event will make it easy for clients to engage, purchase, and stay connected: Bulletin Boards with QR Codes : Seamlessly guide guests to leave reviews, purchase packages, or explore services. Value-Driven Pricing : Single treatments: $369 Three-package bundles: Discounted to $300 each This pricing structure incentivizes commitment to multiple treatments, supporting clients’ skincare goals while boosting revenue. The Social Element What’s a Valentine’s Day event without some fun? Guests will enjoy appetizers, connection card games, and maybe even a little poker to keep the vibe lively and engaging. The goal is to create a warm, share-worthy atmosphere they won’t forget. Timeline Originally, I considered hosting the event at the end of February, but kicking things off earlier ensures clients can share their experiences and photos closer to Valentine’s Day. This timing aligns perfectly with the season of love and helps generate buzz. The Numbers Game Here’s the breakdown to hit that $100,000 milestone: Sell 333 single treatments at $300, OR Sell 111 packages of three treatments at $900 The focus will be on promoting package deals, providing clients with added value while driving higher sales. Marketing Strategy To make this goal a reality, I’ll: Partner with Local Gyms : Offer free treatments to introduce my services and invite members to the event. Promote Package Deals : Highlight the benefits of long-term skincare commitment. Leverage Local Facebook Groups : Tap into nearby communities with targeted posts. Run Targeted Ads : Expand my reach and attract new clients. Personally Notify Existing Clients : Ensure loyal clients know about the event and package options. Local Partnerships Collaborate with florists or chocolatiers to create Valentine’s-themed bundles or raffles. Splitting profits while sharing audiences is a win-win. Enhancing the Event To make the experience even more special, I’ll include: Exclusive Event-Only Products Curate Valentine’s Day skincare kits or bundles featuring products that complement the treatments. Price them attractively ($150-$200) and showcase them prominently at the event. Think cute lip masks and curated skincare goodies. Gift Cards Promote gift cards for future services, offering a slight bonus (e.g., spend $100, get $10 extra). Perfect for gifting a luxurious skincare experience. Raffles and Contests Offer entry into a raffle for high-ticket items or treatments with every package purchase. This encourages guests to spend more. VIP Packages Create a VIP experience with perks like early access, extended treatment times, or exclusive gifts, priced at a premium. Event Enhancements Music and Ambiance : Hire a musician or curate a playlist to set the tone. Signature Drink : A themed mocktail served in branded glassware. Professional Photographer : Capture moments and provide guests with social media-ready images. Gratitude Station : A space for guests to write self-love notes or messages for loved ones. Follow-Up Strategy The fortune is in the follow-up! After the event, I’ll: Send thank-you emails with exclusive offers for future treatments. Share “What’s Next?” guides to maintain their results and encourage bookings. Post event highlights on social media, tagging attendees and offering discounts for sharing posts. p.s. I will also be selling packages of BioRe Peel but that will be in the next blog post as I am working out the details =) here is what I offer now https://square.link/u/5tTAAQc3

The holiday season is one of the busiest—and most lucrative—times for estheticians. To help you maximize your retail potential, we sat down with Kim, better known as @_waxjunkie  on Instagram, to get her expert advice on boosting Bushbalm product sales. Kim is a seasoned esthetician who knows how to turn a festive vibe into real results for her business. Q: What strategies can estheticians use to increase Bushbalm product sales during the holidays? Kim:  Holiday retail promotions are a must! I recommend creating bundle deals that excite your clients. For example, I offer a 10% discount on a scrub and oil combo. You could also get creative by packaging products together in a festive tote bag or adding small extras like a holiday card or ornament. It’s all about making it fun and festive for your clients! Q: Do you have tips for creating attractive holiday bundles or discounts? Kim:  Absolutely! I love mixing and matching Bushbalm products based on their benefits. For instance, the Bermuda Scrub and Oil  are perfect for brightening hyperpigmentation and preventing ingrown hairs. You can also pair the Nude Scrub  with the Rescue Roller  for a set that tackles dry skin and stubborn ingrowns. Add festive packaging, and you’ve got an irresistible holiday bundle! Q: What should estheticians include in a welcome kit with Bushbalm samples to introduce new clients? Kim:  This is such an exciting opportunity! I always recommend including a Bushbalm scrub and oil. They’re gentle but effective and can target specific concerns. A mini Bermuda Oil  and Nude Scrub  work wonders together for exfoliating and brightening. Add a short card explaining how to use the products—it’s a great way to introduce new clients to Bushbalm! Q: How can estheticians educate clients on Bushbalm products for pre- and post-wax care? Kim:  I like to start the conversation during the wax service itself. It’s important to explain that proper aftercare impacts their results. If a client isn’t exfoliating or hydrating at home, you’ll notice issues like dry skin, ingrowns, or stubborn flat hairs while waxing. Break it down into simple steps, like exfoliating 2–3 times a week and applying ingrown oil daily. Pro Tip:  Talk about ingredients and benefits, like how Bushbalm’s natural oils hydrate and brighten without overwhelming clients with a complicated routine. Q: What holiday-focused retail display ideas do you recommend for Bushbalm products? Kim:  I love creating festive displays! Last year, I set up a holiday tree and placed Bushbalm products under it. I even tied sample-sized oils to the tree as decorations and handed them out to clients after their wax sessions. It was a hit! Adding seasonal touches makes your retail stand out and gets clients in the holiday spirit. Q: What are the best ways to promote Bushbalm on social media during the holidays? Kim:  Social media is all about engagement. Use fun, relatable sounds and trending voiceovers for your videos. I’ve noticed that humorous content performs really well. Mix it up with informative posts about the importance of pre- and post-wax care. Always tag Bushbalm, your location, and use hashtags like #HolidaySkincare, #BodyCare, and #WaxingTips to reach more people. Q: How can Bushbalm products help maintain healthy skin during winter? Kim:  Winter is hard on the skin, so it’s crucial to exfoliate 2–3 times a week and use an ingrown oil daily after showering. Bushbalm oils are my go-to for hydration and ingrown prevention. My personal favorite is the Summer Vacay Esthetician Edition —it smells amazing and keeps skin soft and healthy! Q: What are the best Bushbalm products to give as gifts or stocking stuffers? Kim:  The Bermuda Oil and Scrub  duo is perfect for gifting. It’s practical, luxurious, and helps clients achieve smoother, brighter skin. These products are also easy to package in a cute box or stocking. Everyone loves glowing skin, so it’s a gift that’s always appreciated! Q: Any final tips for estheticians looking to make the most of the holiday season? Kim:  Stay creative, stay consistent, and make your offerings fun for clients. Whether it’s through festive displays, engaging social media posts, or thoughtful product recommendations, the holidays are the perfect time to show your clients why your services and products are worth investing in. And don’t forget to check out Bushbalm’s holiday promos—they always have great deals!

I’m getting ready to be a guest on Ashley Curtis’ Ageless Ashley" podcast, and I couldn’t be more excited! Ashley asked me to dive into how AI can help estheticians elevate their businesses. After doing some research, I discovered some incredible tools that can simplify our operations, enhance client experiences, and boost overall efficiency. Here’s a breakdown of some practical ways we can use AI in our solo esthetician businesses: 1. Boost Efficiency with AI Tools Client Follow-ups Keeping in touch with clients post-appointment is crucial for retention. Tools like SimpleTexting can automate personalized follow-ups to check in, offer aftercare tips, and thank clients. 2. Marketing Made Simple Social Media Content Creation Struggling with creating engaging content? Platforms like Canva and ChatGPT can help you design professional posts, generate captions, and even plan your content calendar. Automated Email Campaigns Stay connected with clients through automated email campaigns using Mailchimp or Flodesk . Share monthly newsletters featuring skincare tips, promotions, or new services. AI Analytics Use tools like Google Analytics or Instagram Insights to track what’s resonating with your audience. 3. Client Experience Enhancements Virtual Consultations Offer remote consultations using AI-powered tools like SkinAI , which analyze photos of your clients’ skin to provide personalized recommendations. Customized Recommendations Tools like Dermalogica’s Skin Analysis AI can suggest products or treatments tailored to a client’s skin history and needs, creating a more personalized experience. Skin Progress Tracking Show clients how far they’ve come with AI-driven progress tracking tools like Visia. 4. Simplify Operations Inventory Management Never run out of stock again with tools like Square for Retail. AI tracks inventory trends and sends notifications when it’s time to restock popular items. Smart Budgeting Use QuickBooks Self-Employed to track expenses, manage income, and prep for taxes—all in one place. 5. Build Engagement and Trust Interactive Instagram Polls and Quizzes Engage your audience with tools like Typeform . Create fun quizzes like “What’s Your Skin Type?” or polls about skincare routines to learn more about your clients and build trust. Tune in to the "Ask Ageless Ashley" podcast....... And follow Ashley on Instagram @agelessashley https://www.instagram.com/agelessashley/ to stay updated on our conversation! P.s. I totally used AI for this =) Here are the tools mentioned with their respective links: 1. Boost Efficiency with AI Tools SimpleTexting : https://simpletexting.com 2. Marketing Made Simple Canva : https://www.canva.com ChatGPT : https://chat.openai.com Mailchimp : https://mailchimp.com Flodesk : https://flodesk.com Google Analytics : https://analytics.google.com/analytics/web/ Instagram Insights : https://business.instagram.com/insights/ 3. Client Experience Enhancements SkinAI : https://skinai.com Dermalogica’s Skin Analysis AI : https://www.dermalogica.com/pages/pro-skin-facial-consultation Visia Skin Analysis : https://www.canfieldsci.com/products/visia-skin-analysis/ 4. Simplify Operations Square for Retail : https://squareup.com/us/en/point-of-sale/retail QuickBooks Self-Employed : https://quickbooks.intuit.com/self-employed/ 5. Build Engagement and Trust Typeform : https://www.typeform.com

Get ready for Dermaplane Pro’s exclusive Black Friday promotions! This year’s deals are designed to help estheticians stock up on essential backbar products, tools, and certifications at unbeatable prices. Here’s everything you need to know to make the most of these limited-time offers: Black Friday Promotions and Discounts 20% OFF Backbar-Sized Products From November 27 to December 3, save 20% on these professional must-haves with promo code BFMME : 8 oz AHA/BHA Skin Prep 1.7 oz Nourishe Dermaplaning Oil 16 oz NuPeel Natural Enzyme 50 Pads - Happy Peel (NEW!) 50+ Blades : #10R, #10R Attached, and #10D Baby Face Towels (regular size, 36 ct) Certification Courses : Save $50 and get a free Men’s Course ! $99 Dermaplane Add-On Bundle Take your treatments to the next level with this revenue-boosting bundle. No promo code needed! Dates : November 27–December 3 Includes: 0.5 oz Nourishe Dermaplaning Oil 4 oz AHA/BHA Skin Prep Solution Pack of 25 #10R Blades 💡 Revenue Potential : $1,776+ at just $3.96 per treatment. How can estheticians best take advantage of these offers? Register for an account early : Sign up for free at Dermaplane Pro . Approvals take approximately two business days. :  https://dermaplanepro.com/my-account/ Plan ahead : Review your inventory and prepare a shopping list for products you use most often. What exclusive bundles are available only during Black Friday? The Dermaplane Add-On Bundle is a standout deal this year, offering supplies for 25 add-on treatments. With over $1,776 in revenue potential, it’s an investment that pays for itself. Which products should estheticians prioritize? Stock up on these top sellers: #10D Dermaplane Blade : A 4x Aestheticians' Choice Award winner. Happy Peel Pads (NEW!) Nourishe Dermaplaning Oil AHA/BHA Skin Prep Solution How can Dermaplane Pro products help increase client satisfaction? Dermaplaning is a year-round must-have, especially during the holidays. It’s the perfect pre-party treatment, leaving skin soft, smooth, and makeup-ready without downtime. Clients will love how their skin feels, and estheticians benefit from increased loyalty and repeat visits. How can estheticians prepare to maximize their business during Black Friday? Stock up now : Reducing your cost per treatment with these deals means higher profitability down the line. Leverage the holiday season : Offer special holiday-themed promotions to attract clients. How can estheticians stay updated on Dermaplane Pro’s promotions? Sign up for updates : Join our email and SMS list here . Follow us on social media : Stay connected with us on Instagram and Facebook at @dermaplanepro . https://www.instagram.com/dermaplanepro/ Why Dermaplane Pro? With professional-grade products and innovative tools, Dermaplane Pro is the trusted partner for estheticians looking to grow their businesses and delight clients. Take advantage of these Black Friday specials to set yourself up for success in the year ahead. Mark your calendar! These deals are available from November 27 to December 3 only. Don’t miss this chance to save big and invest in your esthetics practice.

Hey estheticians, skincare lovers, and beauty pros! Circadia Connect 2024 is just around the corner, and trust us, it’s going to be the event of the year. If you’re looking for fresh skincare insights, hands-on learning, and a chance to connect with like-minded professionals, this is where you need to be. We can’t spill all the tea just yet, but get ready for a weekend packed with exciting product launches, amazing education, and plenty of opportunities to level up your practice. Exclusive Product Launches: Be the First to Know! So, what’s the buzz about the product launches? Well, we can’t reveal too much, but let’s just say Circadia’s new releases are game-changers. These are products that are going to make your treatments even better and help you give your clients that next-level glow. With cutting-edge formulas and new ingredients, you’ll be the first to get your hands on them at Circadia Connect. Trust us, you’re going to want to be there for this exclusive sneak peek! Education That’s More Than Just Basics Let’s be real—standard training is great, but sometimes we need something more . Circadia Connect is designed to do just that. These educational sessions are all about pushing the limits, challenging what we know, and finding new ways to improve our craft. It’s not just about learning a new technique, it’s about rethinking how you approach your work and getting excited about what you can bring to your clients. Whether you're just starting or you're a seasoned pro, you’ll leave with new ideas and tools that’ll make a real difference in your practice. In-Person Connections: Let’s Build Each Other Up We all know that it’s easy to get lost in emails and online groups, but nothing beats connecting face-to-face. Circadia Connect is the perfect space to meet other estheticians, share your experiences, and build lasting relationships. Whether you’re bonding over a new product or just chatting about the latest skin trends, these connections are priceless. You’ll leave the event feeling more confident and inspired—plus, you’ll have a whole new group of friends and allies in the industry. Meet the Speakers Who’ll Inspire You This year’s lineup of speakers is seriously next-level. We’ve got Sophia Amoruso , founder of Girl Boss , sharing her journey from entrepreneur to bestselling author. She’s all about empowering women and building a supportive community, and her session will have you ready to tackle your next big move with confidence. And don’t miss Dr. Bryan K. Williams , an expert in customer experience. He’s worked with luxury brands all over the world and will show you how to create unforgettable experiences for your clients. Get ready to take your customer service game to a whole new level! Dream Big at the Gala & Awards Celebration This year’s Gala theme is DREAM , and it’s all about pushing boundaries and thinking bigger. The Gala isn’t just a party—it’s an invitation to reflect on everything you’ve learned and dream about what’s next in your skincare journey. You’ll be surrounded by people who get it, who share your passion, and who are ready to cheer you on as you level up. Whether You’re New or Experienced, There’s Something for You Circadia Connect is for everyone—whether you’re just starting out or you’ve been in the industry for years. If you're a newbie, you’ll get the foundational knowledge you need and the chance to meet people who can help guide you along the way. For the seasoned pros, we’ve got advanced education, new products, and insights that’ll take your skills to the next level. It’s a space where everyone can grow and find new ways to thrive in their careers. Networking That Can Change Your Business We all know that networking is key, but at Circadia Connect, it’s more than just swapping business cards. It’s about real connections that can transform your business. Whether you're meeting industry leaders or chatting with fellow estheticians, the opportunities are endless. You’ll leave with new ideas, new partnerships, and possibly even a few collaborations that can help elevate your practice. Why Philly? It’s the Perfect Spot! This year, Circadia Connect is set in the amazing city of Philadelphia —a place rich in history, culture, and innovation. Philly mirrors Circadia’s mission of combining timeless tradition with cutting-edge progress. Plus, with Circadia’s headquarters just nearby, you can even take a tour to see where the magic happens. It’s the perfect backdrop for an event that’s all about pushing the limits of skincare. The Ultimate Two-Day Experience The two-day experience at Circadia Connect is designed to give you the full package—education, inspiration, and celebration. The sessions will get you thinking, and the Gala will give you a chance to reflect on all you’ve learned and celebrated with your new friends. It’s a complete experience that’s about more than just skincare—it’s about growing, learning, and dreaming bigger. Leaving a Lasting Impact At Circadia Connect 2024, you won’t just walk away with new skills and knowledge—you’ll leave with a renewed sense of purpose and a passion for what you do. It’s not just about making your clients look good—it’s about making them feel great too. This event will remind you of the power of skincare, the impact you have on your clients’ lives, and the community that supports you. So, are you ready to foam with excitement and join us for an unforgettable experience? Circadia Connect 2024 is where inspiration meets action. Don’t miss out!

Can you tell us the story behind NeurotriS and what inspired its founding? NeurotriS was born from a request by a dedicated group of estheticians looking for a miracle machine that could revolutionize skincare for professionals in the U.S. They wanted a high-performance device to address various skin concerns with precision and care. We took on the challenge and created NeurotriS, integrating next-generation technology to meet the needs of today’s estheticians and skincare clients. What sets NeurotriS microcurrent technology apart from other brands in the industry? Our Multi-Channel Dynamic Microcurrent technology distinguishes NeurotriS from other microcurrent devices on the market. With built-in skin composition analyzation computers, each treatment is uniquely tailored, making it possible to achieve optimal results based on each client’s unique skin impedance. Could you explain how your microcurrent systems work and their primary benefits? NeurotriS microcurrent machines send out customized signals specific to the client’s skin, lifting and tightening while improving overall skin quality. By measuring and adapting to each person’s skin impedance, our devices help estheticians achieve impressive results in skin toning, lifting, and wrinkle refinement. How does the Dynamic Intelligent Microcurrent System with biofeedback enhance treatment outcomes? Because everyone has different skin needs, NeurotriS machines read each client’s skin type and automatically adjust the output for optimal results. This intelligent feedback system ensures a personalized approach, creating remarkable improvements that align with each client’s skin profile. What specific skin concerns or goals do your devices target for clients? Our devices focus on lifting, toning, tightening, and reducing wrinkles, offering clients a targeted solution for rejuvenation and refinement. Are there notable client success stories or testimonials you can share? When clients are dedicated to their sessions, NeurotriS can make a profound difference. We’ve seen clients achieve visibly youthful results, with some even experiencing what they describe as a “40-year rewind” on their skin's appearance. How do estheticians typically integrate your devices into their service menus? Estheticians generally offer NeurotriS treatments as part of a package, scheduling sessions once or twice a week for a series of 6 to 10. This approach maximizes results and keeps clients engaged in their skincare journey. What treatment packages would you recommend estheticians offer with NeurotriS? We suggest a 10-session series scheduled once or twice a week, with the option to bundle these sessions with other complementary services for an all-inclusive skincare package. Are there suggested guidelines for pricing NeurotriS services? We recommend discussing pricing with our professional sales team, who can help estheticians set competitive rates that reflect the value and effectiveness of NeurotriS treatments. What kind of return on investment (ROI) can estheticians expect? Our clients typically pay off their NeurotriS machines within the first month, thanks to the demand and client satisfaction generated by the device. How should estheticians educate their clients on the benefits of NeurotriS treatments? We offer classes designed to help estheticians become experts in NeurotriS technology. With the right education, estheticians can confidently set realistic client expectations and educate them on the device’s benefits. What support does NeurotriS offer for training or education on device usage? NeurotriS provides both online and on-site training to ensure estheticians feel fully prepared to incorporate the device into their services. Can you share tips for marketing NeurotriS services effectively in a spa or clinic? We have marketing professionals ready to assist estheticians in promoting NeurotriS services, helping them set and achieve their goals for success. How does NeurotriS stay innovative in response to industry trends or feedback? Our customers’ feedback is at the core of our development process. We continuously evolve to meet their needs and adapt to the latest industry trends, ensuring that NeurotriS remains at the forefront of skincare technology. What advice would you give estheticians considering adding microcurrent technology to their practice? Microcurrent technology is a must for any modern skincare practice, and NeurotriS should be the core service. With unparalleled support, our devices are designed to help estheticians achieve results that attract and retain clients, setting them on the path to success. https://www.neurotris.com

I had the pleasure of speaking with Jeniece, Director of Sales at Green Envee , to gather her insights on maximizing Black Friday promotions in the skincare industry. Here, she shares recommendations on product selection, discount strategies, and engaging marketing tactics to make your Black Friday sales event a success. Recommended Products for Black Friday Jeniece suggests that skincare brands focus on products that automatically attract consumer interest: Best-Selling and Popular Products : Black Friday is the ideal time to promote proven favorites, ensuring customers find trusted, high-demand items. Limited Edition Products : Adding exclusive, seasonal items to your Black Friday lineup generates excitement and a sense of urgency. For Green Envee, some sustainable best-sellers to consider are the Purify Botanic Cleansing Oil , Clarify Cleansing Gel , and Cleansing Puff . These items are both eco-conscious and highly effective, aligning with customers’ holiday and sustainability goals. Ideal Discount Strategies for Black Friday For skincare brands, traditional discount percentages may not resonate as well as exclusive, high-value offerings. Instead, Jeniece recommends: Discounted Bundles : Curated gift bundles offer savings on favorite items, while creating the perfect gift. Gift with Purchase : Adding a free gift for purchases over a certain amount can incentivize higher spending. Exclusive Gift Sets : Limited-time sets that bundle complementary products, like skincare regimens, make for attractive holiday gifts. Using “Deal of the Day” or “Limited Edition” messaging adds urgency and excitement, which can encourage faster purchase decisions. Creating Product Bundles to Drive Sales Jeniece highlights the value of strategic bundles that appeal to different skincare needs and introduce customers to lesser-known products: Best-Seller and New Product Pairings : Pairing popular items with lesser-known products encourages customers to explore a wider range of products and find new favorites. Bundle for Different Skincare Needs : Offer bundles like “Starter Regimen,” “Anti-Aging Essentials,” or “Hydration Heroes” to target a wide range of concerns and introduce customers to personalized routines. "Buzzwords like ‘Early Access’ and ‘Limited Edition’ help create that feeling of exclusivity and urgency that drives Black Friday sales," Jeniece says. When to Begin Black Friday Promotions According to Jeniece, the best time to start Black Friday promotions is October . This gives brands enough time to generate interest and build momentum: Gift Guides and Holiday Wish Lists : These help customers plan their purchases and get inspired by your products. Early Access for VIP Customers : Offering early access to your loyal customers not only makes them feel valued but can help you generate buzz ahead of Black Friday. Starting early also helps keep your brand top of mind as customers begin planning their holiday shopping. Target Demographics for Black Friday While demographics can vary, Jeniece advises focusing on Gen Z and Millennials —key audiences who engage heavily on social media and follow skincare trends. Additionally, Boomers are a valuable group for anti-aging products and wellness-focused skincare, making them another essential demographic. Effective Marketing Channels Jeniece recommends a digital-first approach to holiday marketing: Email Marketing : Use email campaigns to drive awareness and share exclusive Black Friday deals with your subscribers. Social Media : Instagram Shopping, Facebook Ads, and targeted Google Ads help reach customers where they spend the most time. Influencer Marketing : Collaborating with influencers can amplify your reach, making your promotions more relatable and engaging. Social Media Content Strategies to Boost Engagement When it comes to social media, Jeniece suggests creating festive, engaging content to draw customers in: Holiday-Themed Content : Showcasing products in a holiday light adds seasonal appeal. Behind-the-Scenes and Unboxing Videos : Giving followers a peek behind the curtain or showing product unboxings can build excitement and curiosity. Instagram Shopping and Carousel Ads : Make shopping easy and enjoyable for customers by allowing them to shop directly from Instagram. Short Videos and Reels : Create quick, engaging videos that reveal promotions, share holiday skincare tips, or highlight collaborations with influencers to build anticipation. Incorporating Green Envee’s Sustainability Ethos in Black Friday Promotions Jeniece emphasizes that Green Envee's sustainability mission can resonate strongly with Black Friday customers by promoting eco-friendly practices and minimalistic, sustainable packaging: Highlight Eco-Friendly Product Packaging : Showcase products made from reclaimed or upcycled materials, like Green Envee’s packaging made from ocean plastics. Sustainable Bundles : Promote skincare kits that focus on clean beauty, like the Purify Botanic Cleansing Oil , Clarify Cleansing Gel , and Cleansing Puff . This approach helps customers feel good about their purchase choices while aligning with eco-conscious values. Customer Retention Strategies After Black Friday To keep the customer relationship strong post-purchase, Jeniece recommends: Email Follow-Up : Send a thank-you email with tips on using their new products and exclusive offers to encourage repeat purchases. Request Reviews : Asking for reviews builds trust and social proof, helping future customers decide. Complementary Product Suggestions : Include recommendations for related products in the follow-up email to spark future purchases. Final Thoughts With Jeniece’s expertise, brands can approach Black Friday with thoughtful product selections, targeted promotions, and creative marketing to maximize sales while strengthening customer relationships. By aligning your brand’s values with holiday promotions, you can create a memorable Black Friday experience that leaves customers excited to come back

Why DermaJEM is the Perfect Choice for Estheticians Looking to Elevate Their Offerings When it comes to delivering top-notch skincare, the equipment you choose plays a crucial role in the quality of services you provide. DermaJEM stands out as a premier solution, offering a suite of advanced devices designed for both facial and body treatments. This makes it an ideal choice for estheticians who are committed to growing their businesses and delivering exceptional results. In this blog, we have a quick Q&A with Elizabeth, the CEO and founder of DermaJEM, to discuss why DermaJEM is a top choice for skincare professionals. Q: What makes DermaJEM unique compared to other skincare devices on the market? A: At DermaJEM, we focus on combining innovative technology with an esthetician-friendly design. Our devices are specifically engineered to target a wide range of skin concerns while delivering consistent, impressive results. Unlike other brands, we offer multiple devices for both facial and body treatments, allowing estheticians to address a variety of client needs. Our commitment to quality and versatility truly sets us apart in the esthetic equipment market. Q: Which specific skin concerns does DermaJEM target, and what benefits can clients expect from treatments? A: Our devices are incredibly versatile, targeting issues such as dehydration, congestion, aging, and uneven skin texture. For instance, our HydroJEM device provides deep hydration, pore refinement, and a radiant glow. Clients can expect improved texture, enhanced hydration, and an overall luminous complexion. With our range of devices, estheticians have the flexibility to customize treatments for nearly any skin concern. Q: How does DermaJEM support estheticians in elevating their treatment offerings and achieving noticeable results for clients? A: DermaJEM is designed to empower estheticians to deliver results that clients will rave about. Our devices enable the layering of treatments, addressing multiple concerns in a single session. Whether it's a deep-cleansing HydroJEM facial or a skin-tightening session using our Radiofrequency devices, each treatment feels customized. Additionally, we provide training and resources to ensure estheticians can maximize the benefits of each device for their clients. Q: What pre-sale strategies do you recommend for estheticians looking to build interest in DermaJEM? A: To create buzz, start by leveraging social media or your client email list. Share videos or photos of DermaJEM devices in action and educate clients about the unique benefits they bring to your spa. Consider offering a pre-booking discount for the first round of clients trying DermaJEM treatments. Building anticipation is key to making clients eager to experience the new services. Q: How can estheticians effectively communicate the unique benefits of DermaJEM to clients to encourage pre-orders? A: Focus on specific outcomes clients can expect, such as a hydrated, glowing complexion or firmer, youthful skin. Emphasize that DermaJEM devices use advanced technology to deliver results that go beyond typical spa treatments. Make it clear that pre-ordering allows clients to be among the first to experience these transformative benefits. Q: Do you have tips on using client testimonials and before-and-after images to increase pre-sale interest in DermaJEM? A: Absolutely! Sharing before-and-after photos that showcase the results achieved with DermaJEM treatments is powerful. Client testimonials are equally impactful—ask early adopters to share feedback about their experiences. Both visuals and personal stories build trust and excitement, demonstrating to potential clients the real-life results they can expect. Q: What are some key elements to consider when creating a successful Black Friday promotion specifically for DermaJEM? A: Black Friday presents an excellent opportunity to introduce clients to DermaJEM. Consider offering early bird discounts for clients who pre-book their DermaJEM treatments or bundling treatments with complementary services for added value. You might also offer gift cards redeemable for DermaJEM sessions, making it easy for clients to try out the new services. Q: Should DermaJEM treatments be bundled with other services, or are they best promoted as standalone offerings? A: DermaJEM treatments are versatile! They work wonderfully as standalone services due to their results-driven nature, but they also lend themselves well to bundling. For example, pairing a HydroJEM session with a peel provides deep exfoliation and hydration, while combining HydroJEM and Jet Plasma with LED therapy enhances rejuvenation. Bundling adds value, especially for clients seeking a more comprehensive skincare experience. Q: How can estheticians maintain client interest and momentum after Black Friday, particularly for those who may have missed initial deals? A: To sustain client interest post-Black Friday, consider running a New Year “Glow-Up” special featuring DermaJEM treatments. Establish a loyalty program for clients who regularly book DermaJEM services, and share success stories and testimonials from those who benefited from the Black Friday promotions. This approach can encourage bookings from clients who missed the initial deals. Q: Are there any standout client success stories or feedback that illustrate how DermaJEM has transformed their skincare experience? A: Estheticians across the country have reported remarkable transformations in their practices after integrating DermaJEM devices. Many have recouped their investments in DermaJEM within just a few months, thanks to the immediate client satisfaction and increased bookings. Clients have noticed significant improvements in skin texture, hydration, and overall appearance following treatments with our devices. The versatility of DermaJEM equipment has broadened service menus, attracting diverse clientele seeking advanced skincare solutions, ultimately increasing revenue and positioning professionals as leaders in innovative skincare treatments. In conclusion, by adding DermaJEM to your spa, you equip yourself with cutting-edge tools that deliver real results for both facial and body treatments. It’s more than just a device—it’s an investment in your business, your clients, and the future of skincare. Are you ready to transform your offerings? Discover what DermaJEM can do for you and take the lead in advanced skincare treatments!